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NSDF Communication Framework

National Science Data Fabric Bi-annual meeting

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This work funded by the National Science Foundation, award 2138811

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Julie Christopher

National Science Data Fabric

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Overview

  • Purpose of a Comms Plan
    • Components
    • Strategy
    • Key elements
  • Accomplishments
    • Review NSDF Comms Matrix
  • Examples of Outreach
  • Menti poll
  • Future Work

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Purpose of a Communications Plan

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Key elements

  • Project introduction
  • Communication strategy
    • Purpose
    • Positioning
    • Messaging
  • Target audiences and shared values
  • Communications team
    • Internal communications
    • External communications
    • Goal
  • Communication channels (webinars, newsletters, presentations, articles, papers)
  • Communication outlets (LinkedIn, Slack, Website, Twitter)

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Accomplishments

  • NSDF Comms Matrix
    • Revised the standard NSDF introduction
    • Determined the purpose of various comm channels
    • Outlined the ideal frequency of comms
    • Detailed the target audiences
    • Ranked high to low priority comm goals
  • Seasonal webinars
  • All Hands, Team, PI, and WG Meetings
  • Website, LinkedIn, Slack (Internal)

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Comms Matrix

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Examples from Comm Outlets

  • Newsletter + mailchimp
  • Announcement
  • Social media
    • LinkedIn
    • Twitter
    • Instagram
    • Facebook

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An example of a newsletter:

  • Newsletters are distributed through mailchimp
  • Contents of a newsletter:
    • past/future events
    • any project updates
    • relevant articles published
    • new videos or other materials available on the website
      • webinars or presentations

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  • Purpose of an announcement
    • to share opportunities
    • to inform the target audience
    • increase engagement and event participation
  • Announcements are published on several different channels such as
    • the website,
    • newsletter, and
    • LinkedIn

An example of an announcement:

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Social media as a communication outlet

  • Outlets such as LinkedIn and Twitter are useful for:
    • disseminating information about current events
    • sharing opportunities and achievements
    • starting conversations with target audiences

https://www.linkedin.com/company/nsdf/

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An example of a LinkedIn post:

  • The purpose of LinkedIn is to
    • increase engagement and participation in project related events such as webinars
    • increase visibility and awareness of NSDF

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An example of a Tweet:

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An example of an Instagram post:

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An example of a Facebook post:

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Future Work for NSDF:

  • Recruit individuals/teams to fill the comm roles
    • Newsletter: write and publish on a quarterly basis
    • Conferences: a coordinator to prepare agenda, list of conferences and what to present at each conference, should identify members of NSDF to implement the plan
    • Slack: a moderator for external communication
    • Website: update as needed and publish new materials
    • LinkedIn: post and repost relevant materials
    • Twitter: share opportunities and current events
  • Develop a communication plan with guidelines and expectations
  • Continue the user community interviews and package the material for comm channels
  • Continue the efforts with the College of Humanities (Comms) for student interns

National Science Data Fabric