Hi! My name

is Savva Mikhailowsky

My set of skills together with the versatile experience made me productive marketing analyst and creative PM. Let my cases speak for me!

Here come my skills

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Hard:

• Canva, Photoshop, iMovie, Figma, Tilda
• Notion, Slack, OBS, Ableton
• Google Workspace, MS Office
• SPSS, Python (jun.)
• Trello, Miro, Jira
• Google Ads + Analytics (senior)
• FB Targeting
• Advanced English, German B2

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Soft:

• Rich experience in analytical researches
• Excellent skill of team management (up to 12 employees)
• Broad knowledge in narrow niche (Crypto, DeFi, NFT) and Digital
• Captivating charisma – I can make your client choose you
• Gentle management
• Working in Blockchain since 2018

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Education

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Modern Sociological Theory, UK (2018-2022)

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Marketing-Management, Moscow (2022-2024)

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Selected cases in crypto and in NFT (analysis and management)

10101 The Gallery

Specificity of the project

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• Game-changing international f-NFT gallery

• Such names as Banksy, Kandinsky, Picasso

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• Located in Dubai

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• Exclusive model of legal ownership

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10101.art

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10101 The Gallery

What have I done?

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• Marketing pre-analysis

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• Selection of art (determination of demand based on G.trends and cross-check of advisors)
• Number of qualitative researches

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• Supervision of webpage development (managed designer and front-end)

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• Fast growth-hacking launch of the Gallery
• SEO-optimization and A/B testing of page content

Proof

EVERscale token

Specificity of the project

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• Scalable token

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• Suitable for highly loaded projects (gameFi, NFT)

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• Faster than most of usual systems

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everscale.network/

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EVERscale token

What have I done

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• Promotion on local market (South Korea)

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• The research of Korean crypto-influencers

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• Communication with bloggers
• SEO
• Evaluation of conversion
• Email-marketing

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Selected results

TMRW Gallery x VK (baking now)

Specificity of the project

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• Giant corporation implements NFT products

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• Research-driven data on target audience
• First social media preparing to spread NFT (while meta only announced their story)

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vk.com

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TMRW Gallery x VK (baking now)

What have I done

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• Analysis of the marketplaces

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• Management of collaboration
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• Analysis of advertising channels and testing of banner ads

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• Development of the market strategy and mechanic of sales. Development of the Road Map

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• Research of promotion channels (in 3 different networks) with total coverage about 30 million users

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• Helped my team to win a fat tender (70% of data was found and researched by myself)

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Selected cases in marketing and SMM

Top Of Mind marketing analysis

What have I done

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• Quantitative research of pharmacological market
• Determination of approach to promotion of meds (in profile networks) and tests of marketing hypotheses
• Communication with medical influencers
• Implementation of approaches to base-sorting automation

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Proof

https://www.topofmind.ru/

Nicole school

What have I done

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• Analysis of school’s market position and competitors’ identification
• Total rebranding (website, logo, slogan, positioning)
• Increased sales of online direction (CRR = 20%) mostly with targeting campaign and SEO
• Developed effective conversion funnel

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Proof

https://art-nicole.com/online-school

Instead of conclusion

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The world today is facing the crisis point. However, new conditions of the market also open up prospects for innovative projects refreshing the industry!

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My experience of analytics, production and branding will help your business whatever you’re going to do: to launch a new product or to upgrade the old one.

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Interested in other cases or wish to know my background? Just contact me and ask any questions you wish. Remember: history of the Blockchain is written today – take a chance to be imprinted on the pages.

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Telegram: @ReptiloidCrisis

Gmail: mekalovske@gmail.com

w/a: 89299922489

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