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Hello everyone,

We will start the session shortly…

In the meantime, please scan the QR code and enter your details, so that ONDC team can reach out to you and share resources that can help you through the ONDC journey.

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Hello everyone,

We will start the session shortly…

In the meantime, please scan the QR code and enter your details, so that ONDC team can reach out to you and share resources that can help you through the ONDC journey.

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Briefing Presentation 6th May

Become part of India’s

Digital Commerce Revolution

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ONDC’s goal is to dramatically step change eCommerce penetration

Limited share of smaller towns and rural area

Sources:

1. Financial Express Article 2. Economic Times Article 3. UNCTAD Report 4. MapsofIndia Business Article 5. Livemint coverage on online retail (July’21) 6. ONDC - McKinsey Joint Industry Report: Democratising Digital Commerce in India

Significant part of retail sector is not digitally enabled

E-retail penetration is only at 6-7% in India; well below China (25-30%), Indonesia (20-25%), and the US (14-16%)

Limited Reach

B2B commerce penetration is only at 1-1.5% in India; well below global average of 20%

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ONDC has been designed to solve key factors across the value chain holding back participation

Limited Choices for sellers to be online
Inability for retailers and merchants to set their own terms and conditions
Discoverability an issue for buyers and sellers beyond large eCommerce platforms
For most players - barriers to stitching the value chain – unviable if not impossible

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The design revolves around 2 interrelated principles

c

INTEROPERABILITY

between platforms/ applications for greater market access

UNBUNDLING

of customer & seller acquisition to reduce Go-to-market efforts

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Open Protocol Email System

Built on ONDC Protocols that facilitates commerce aware communication between unconnected entities

Open interoperable Made-in-India specifications

Inspired by Beckn Protocol [https://becknprotocol.io/]

Open Protocol Digital Commerce

Email Client

Sender

Receiver

Email Client

Open Protocols

Sender

Receiver

Open Protocols

SMTP

Buyer Application

Buyer

Seller

Seller Application

Buyer Application

ONDC Protocols

Buyer

Seller

ONDC Protocols

c

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Today, buyers on one platform cannot interact with sellers on another platform and everyone has to register on multiple platforms

Platform 1

Search for product

Build Cart

Payment Gateways

Catalog Management

Order Delivery

Returns, Cancellation

Order Fulfilment

Proprietary protocols

Platform 2

Search for product

Build Cart

Payment Gateways

Catalog Management

Returns, Cancellation

Order Fulfilment

Proprietary protocols

Order Delivery

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Now, you only build the components best suited to your strengths and ONDC will connect you with other parties to complete the eCommerce solution

Before ONDC

Logistics Seller Application

Search for product

Build Cart

Payment Gateways

Catalog Management

Order Delivery

Returns, Cancellation

Order Fulfilment

Search for product

Build Cart

Payment Gateways

Catalog Management

Order Delivery

Returns, Cancellation

Order Fulfilment

Retail Seller Application

Retail Buyer Application

After ONDC

ONDC unbundles the ecommerce components & leverages open protocols. components are interoperable

Proprietary protocols

Open protocols

Proprietary protocols

Open protocols

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With ONDC, all buyers, sellers and logistics can interact with each other so everyone needs to register only once!

Logistics Seller Application

Search for product

Build Cart

Payment Gateways

Catalog Management

Order Delivery

Returns, Cancellation

Order Fulfilment

Retail Seller Application

Retail Buyer Application

After ONDC

Open protocols

Logistics Seller Application

Search for product

Build Cart

Payment Gateways

Catalog Management

Returns, Cancellation

Order Fulfilment

Retail Seller Application

Retail Buyer Application

Open protocols

Order Delivery

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Now entities with user base and only buyer services can also do e-comm

Logistics Seller Application

Search for product

Build Cart

Payment Gateways

Catalog Management

Order Delivery

Returns, Cancellation

Order Fulfilment

Retail Seller Application

Retail Buyer Application

After ONDC

Open protocols

Search for product

Build Cart

Payment Gateways

Retail Buyer Application

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Similarly entities with only seller services can also join e-commerce!

Logistics Seller Application

Search for product

Build Cart

Payment Gateways

Catalog Management

Order Delivery

Returns, Cancellation

Order Fulfilment

Retail Seller Application

Retail Buyer Application

After ONDC

Open protocols

Catalog Management

Returns, Cancellation

Order Fulfilment

Retail Seller Application

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Same with logistics!

Logistics Seller Application

Search for product

Build Cart

Payment Gateways

Catalog Management

Order Delivery

Returns, Cancellation

Order Fulfilment

Retail Seller Application

Retail Buyer Application

After ONDC

Open protocols

Logistics Seller Application

Order Delivery

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Universal Buyer Seller Logistics Network!

After ONDC

Logistics Seller App A

Logistics Provider 1

Logistics Provider 2

Logistics Provider 3

Logistics Provider 4

Logistics Seller App B

Buyer App A

Buyer App B

Seller App A

Seller App B

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Universal Buyer Seller Logistics Network!

75 Seller Applications

6.55L+ Sellers (Mobility+Retail)

4.6 crores+ SKUs

24 Buyer Applications

~ 100 Million Potential Buyers

18 Logistics Applications

Pincode

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and many more..

Healthy pipeline of Network Participants across roles

Buyer-Side

Seller-Side

Logistics

Advanced Stage

150+

17K+

Underway

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Accelerate your growth

Plug into ONDC to complete your e-commerce solution.

Plug into ONDC and complete your e-commerce solution

No need to set up all business activities and services

Partner with the best, cost effectively

An enabler to accelerate your growth!

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Open Network with unbundled, interoperable entities will complete commerce transactions and more

Other Networks

Privacy Protected Exchange of Data

Buyer-side App(s)

Supermarket(s)

Network Policies

Reputation Ledger

Open Data Ledger

Inter-network Interoperability

Buyer

ONDC Network

ONDC Network Services

Kirana Store(s)

Buyer

Logistic Provider(s)

Other Service Provider(s)

Other Seller-side App(s)

Retail

Logistics

Travel, Hospitality, Mobility etc.

Gateway(s)

Registry

Retail, Logistics, Hospitality

Seller-side

App (Aggregator)

Seller-side

App

Retailer

Buyer side Super App(s)

Buyer

Payment Processor (possible in future)

c

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Unbundled, interoperable Commerce - buying journey of Vijay the ONDC way*

*All logos are used for illustrative purposes only

Buyer Node

Gateway

(multiple)

Modern Kirana Store

Supermarket

Seller Node (Retail)

Big Basket

Multi-domain Network registry

ONDC Network

1

Vijay logs on a Buyer Application and searches for options to buy Atta

The following search results are displayed to Vijay to choose from:

Gupta Kirana Store– INR 50 (without delivery)
BigBasket (fulfilled by Modern Kirana Store) – INR 150 (with Delivery)

Vijay places order for Atta through Gupta Kirana Store (without delivery)

Vijay is informed that Dunzo will deliver from Gupta Kirana Store at INR 50 and Loadshare at INR 70 in his Pincode.

Vijay is told through consumer app that he can make payment through UPI or COD

Vijay selects Dunzo for delivery.

Vijay makes payment of INR 50 through UPI via VPA for Atta from Gupta Kirana Store & INR 50 for delivery via Dunzo.

The gateways will check the multi-domain registry and broadcast search to retailer seller nodes

Vijay searches for delivery services

The gateway will check the multi-domain registry and broadcast search to delivery seller nodes

VPA

Gupta Kirana Store

2

3

Buyer application

Seller application

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A typical transaction would look like…

Buyer

Seller

Buyer App

Seller App

Terms of Sale

&

Invoice

TLC = Transaction level contract ONP = ONDC Network Policy SLA = Service level agreement

Buyer App

T&Cs

Seller App

T&Cs

TLC

&

ONP

Transacting parties

Convey buyer intent

Convey seller intent

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Try placing an order on ONDC!

ONDC is now beta testing. You will see a fast-paced addition of new stores and restaurants.

We invite you to try placing your orders on these pioneers. Scan the code for the website.

You can order Food, Groceries and other products from the following buyer apps:

Yatri

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Retail Seller Application

Opportunities for Network Participants

*All logos are used for illustrative purposes only

Retail Network

ONDC Protocols

Logistics Network

…many more

ONDC Protocols

c

Logistics Buyer Application

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A network with potential to democratize multiple domains across sectors

B2C

B2B

Categories/Domains Live on Network

Agriculture

Mobility

Grocery

Electronics & Appliances

Health & Wellness

Upcoming Domains On ONDC

Fashion

Food & Beverages

Home & Kitchen

Beauty & Personal Care

Financial Products

Services

Grocery

Fashion

Services

Logistics

Cross border trade

Metro

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Any domain that can be catalogued can be transacted on ONDC

Needs Identified	Today’s Solution	ONDC
Suitcase	Marketplace e.g. Amazon	Add suitcase to cart
Flight ticket	Travel Portal e.g. Make my Trip	Add Flight ticket Delhi-Kochi to cart
Service apartment	Accommodation Portal e.g. AirBnB	Add Service apartment (With Check-in and Check-out Date) to cart
Basic Malayalam language knowledge	Google Search >> call/email >> confirmation	Add a 10-Lesson Introductory Malayalam language course to cart
	4 checkouts on 4 platforms	1 checkout

A person in Delhi posted with short-term assignment to Kerala

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For all participants, ONDC brings benefits not possible before

FOR TECHNOLOGY COMPANIES

FOR SELLERS

FOR BUYERS

Single platform accesses all domains
Access all sellers in each domain
Unified experience
Wider options for price, delivery, add-ons
Faster hyper-local fulfilment
Buyer experience key differentiator

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Discoverable by entire buyer universe
Maintain one-time, single registration
Low cost access to complete value chain
Autonomy on rules & terms
Increased profitability
Business enhancement analytics
Portable network-wide reputation
No disintermediation risk

Maximise value of your technology
Innovate to your strengths
Monetisation opportunity on transactions
Less time-to-scale
Enhanced platform loyalty

c

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Demystifying ONDC

✔	An open network, capability, infrastructure	✖	An application, a platform, a product
✔	Infinite models, fertile for innovation	✖	A single model
✔	Eliminates need for central intermediary	✖	A central intermediary
✔	Market and Community led initiative	✖	A regulator

ONDC is…

ONDC is NOT …

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“ONDC will democratise digital commerce & move it from platform-centric model to an open-network model.”

Sh. Piyush Goyal

Hon’ble Union Minister,

Ministry of Commerce & Industry

A truly “Made in India” digital revolution for the world

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Jaxay Shah,

Chairman,

Quality Council of India

Praveen Khandelwal,

Secretary General,

CAIT

ONDC Advisory Council comprising of stalwarts from multiple domains

Dilip Asbe,

MD & CEO, National Payments Corporation India

Suresh Sethi,

MD & CEO, Protean eGov Technologies Ltd. (Formerly NSDL eGov Infrastructure Limited)

Anjali Bansal,

Founder and Chairperson, Avaana Capital

Nandan Nilekani,

Non- Executive Chairman, Infosys

R S Sharma,

CEO, National Health Authority

Adil Zainulbhai,

Chairperson, Capacity Building Commission

Arvind Gupta,

Co-Founder & Head, Digital India Foundation

Kumar Rajagopalan

CEO, Retailers Association of India

Sanjeev, IAS

Joint Secretary, DPIIT, Ministry of Commerce & Industry

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Advisory council to operating company in less than 12 months

Aug 2021

National roll out plan endorsed by HCIM

June 2021

Advisory council established by DPIIT and leadership team onboarded

Dec 2021

Integration and Testing of first end-to-end transaction by first cohort

Mar 2022

Network Go-Live with first cohort participants

Jun 2022 - Sept 2022

Expansion of ONDC in other cities and domains

Dec 2021

ONDC Section 8 company registered

Apr 2022

Alpha Test Transactions begins

Sept 2022

Beta Launch of ONDC

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ONDCs’ Impact is now visible

6.55L+

Sellers

4.6 cr+

Products

610+ cities

Cities

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How to join? As a seller app, buyer app, TSP?

Add your organisational details in the google form by scanning the QR code
You will receive 1) This presentation 2) Call Recording 3) Profile sheet link
Fill profile sheet sharing business details, role, business and tech contact
Business and Tech contact added to communication channels for next steps starting with Tech briefing

How to join? Retailer, Manufacturer, Craftsman but not create app?

Fill up the google form by scanning the QR code. And we will share the list of Participants.

(Or)

Go to our website ondc.org and click on Network Participants Tab in top menu
Contact any seller app that is live or in advanced stages

Attendance Sheet!

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How to join? As a seller app, buyer app, TSP?

You will receive 1) This presentation 2) Call Recording 3) Portal Link
Sign up on portal sharing business details, role, business and tech contact
Business and Tech contact added to communication channels for next steps starting with Tech briefing

How to join? Retailer, Manufacturer, Craftsman but not create app?

Express your interest!

.

Go to our website ondc.org and click on Network Participants Tab in top menu
Contact any seller app that is live or in advanced stages

ONDC Sahayak

Say “Hi” to +91-8130935050

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Thank you!