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By: Yadi Arellano, Danny Arreguin, Tanya Chellani, Monica Navarro,

Lauren Wiley, Samantha Yount, Crystal Ziemer

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Objectives

  1. The do’s and dont’s of Linkedin
  2. The importance of keeping your profile up to date
  3. How to fill out the different sections of your profile
  4. How to standout on LinkedIn
  5. Understand how to better represent your experiences

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What is LinkedIn?

  • Social network for professionals
    • Different from other social networking sites
    • Not for posting your daily activities
  • Tool to establish & maintain your professional network
    • Connect with classmates and colleagues
  • Online resume
    • Apply to jobs and receive job offers with your LinkedIn profile

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LinkedIn’s Features

Home

Profile

My network

Jobs

Messaging

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87% of recruiters use LinkedIn to search for candidates

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89% of employers have hired someone through LinkedIn

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6.5 million active job listings on LinkedIn

94% of recruiters are active on LinkedIn, but only 36% of candidates are

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Facts

  • Recruiters looking for Candidates vs. Applicants
  • Up to date profile makes your profile 18 times more likely to be seen

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73% of people aged 18-34 found jobs through social network

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What makes a good profile picture?

-Headshot

-Nothing covering your face

-Smiling

-Professional/Appropriate Dress

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Which Photo Is Best?

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A

B

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A

B

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A

B

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A

B

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Headline

• 1 - 3 lines underneath your name.

• State the value you bring

• Your "So What"

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Recruiters

  • 95% of LinkedIn members use their job title and company as their LinkedIn headline
  • May be the only part of your profile that a recruiter or hiring manager actually looks at.

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•Your headline is cheesy

•Your headline is confusing.

•Your headline is boring

•Your headline is desperate.

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The Ultimate Headline Formula:

WHO

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HOW

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PROOF

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WHAT

You Are

You Are Credible

You Make Their Life Better

You Help

Personal Trainer who helps athletes get stronger and faster. Certified by the American Council on Exercise.

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Summary

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2,000 characters to summarize your background

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Step 1: Who are you?

- Identity in a nutshell

Step 2: What do you do?

- Position, company

- Specialties

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Step 3: Closing statement

- Passions, goals

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https://www.forbes.com/sites/williamarruda/2014/09/07/three-steps-to-writing-the-perfect-linkedin-summary/#39ff9fef5fbf

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Summary - Tips

  • Be engaging
  • Write in 1st person
  • Focus on a particular audience
  • Give visitors a call to action

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Experience

This includes the following sections on LinkedIn:

  • Experience
    • (jobs/internships)
  • Educational Experience
    • (High school, colleges/universities, and grad school)
  • Volunteer experience
    • (community service, volunteer programs, etc.)

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Adding an Experience

  • You are NOT LIMITED to a specific amount of listed jobs & internships
    • List accomplishments you are proud of
  • You should still be selective of what you display on your profile

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Experience: Description

  • This is where you could showcase your accomplishments
  • Use job descriptions but don’t copy them
  • Use active verbs to demonstrate your engagement
  • Take advantage of media upload feature when possible

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Examples of Experiences

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Examples of Experiences (cont.)

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Examples of Experiences (cont.)

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Educational Experience

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Volunteer Experience

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Helpful Active Verbs:

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Profile Development

Skills

  • What are you good at?
  • Programs and software skills?
    • Microsoft Suite
    • HRIS Software
    • SharePoint Platform
  • How many should you have?

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Profile Development Cont.

  • Endorsements
    • Easiest way to showcase your skills
    • Give and take: if you give an endorsement people will most likely endorse you as well
    • Not a personal site, understanding what it is and is not will help you to use it
    • What do you want from your linkedIn profile? What is the easiest way to get it?
    • LinkedIn endorsements are good for us and can lead to recommendations

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  • Recommendations
    • Better than just endorsements; person recommending has “more skin in the game”
    • Gives recruiter a better idea of how you have used your skills

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Profile Development Cont.

  • Network: find old professors, bosses, coworkers, groups
  • Customize your URL
    • Easier to tell people
    • Fits nicely on a business card
  • Developing yourself
    • Work → Learning (1 month free)
    • Discover new skills
    • Learn the most in-demand business, tech and creative skills from industry experts
  • Certifications:
    • Look for certifications in your desired field
    • Members with a certification get 5X more views
    • SHRM has HR certifications

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Profile Development Cont.

  • Languages
  • Courses:
    • List coursework from your prior or current education
    • Think about relativity to your field
  • Projects:
    • Add compelling projects to demonstrate your experience
    • Add group members to show who you worked with
    • Slide Share
  • Honors and awards
  • Organizations: show your involvement

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Recruiters Contacting You Based on Your LinkedIn Profile

https://youtu.be/B8WZxYFaSmI?t=1s

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Questions?