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November 2025

Reducing Distracted Driving Using AI

The Samsara Experience

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Agenda

Introduction
Distracted driving statistics
Research
Use of AI
Results

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The devastating impact of distracted driving

NHTSA FARS and Report, The Economic and Societal Impact of Motor Vehicle Crashes, 2019

3,275

people were killed in distraction affected crashes

8%

of fatal crashes linked to distraction

611

non-occupant deaths, e.g., pedestrians, cyclists

12%

of fatal crashes involved mobile phone use

$98.2B

annual cost of distracted driving crashes in the U.S.

$395B

Estimated societal cost in quality of life valuations

In 2023, distracted driving was the leading cause of preventable traffic incidents

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Research summary

National Roadway Safety Strategy, 2022

Distraction Action Forum, August 2024

National Road Safety Strategy (NRSS)

Emphasizes strong state laws on distraction, high-visibility enforcement, and education campaigns.

Supports vehicle technologies that detect or deter distracted driving.

Distraction Action Forum (DAF)

USDOT/NHTSA convened a broad group to inform a research roadmap for “new distracted driving challenges” like in-vehicle screens, smartphones.

Sits under NRSS to align future research with the Safe System approach.

National Road Safety Strategy (NRSS) (2022– )

NRSS adopts a Safe System approach (Safe Roads, Safe People, Safe Vehicles, Safe Speeds, Post-Crash Care) and explicitly lists distracted driving as a key dangerous behavior alongside speeding and impairment.Federal Transit Administration+1�
Within Safe People, NRSS emphasizes:�

strong state laws on distraction,�
high-visibility enforcement, and�
education/outreach campaigns.Federal Transit Administration

Within Safe Vehicles, it explicitly supports vehicle technologies that detect or deter distracted driving, enabled and funded in part through the Bipartisan Infrastructure Law.

Distraction Action Forum (Aug 2024)

USDOT/NHTSA convened a broad group of federal, state, local, research, industry, and advocacy stakeholders in August 2024 specifically to inform a research roadmap for “new distracted driving challenges” (e.g., in-vehicle screens, smartphones, partial automation).Department of Transportation+2Regulations.gov+2
The Forum sits under NRSS as a mechanism to align future research with the Safe System approach (behavior, tech, infrastructure, and policy—not just individual drivers).

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Mitigating driver distraction with guidelines, technology and research

Voluntary Guidelines

Limits on task duration, visual demand, and lock-outs for certain tasks while the vehicle is in motion
Guidelines grounded in the federal research base on glance duration, eyes-off-road time, and cognitive load

Technologies

Driver-monitoring cameras, lane-keeping, and phone-blocking systems
Federal-funded research is evaluating:

Algorithms to detect distraction from eye/head/steering patterns
Usability and acceptance of phone-restriction apps and in-vehicle lock-outs, particularly for teen and fleet drivers

Need to understand new distraction modes created by large infotainment screens, connectivity, and partial automation

NHTSA, “Driver Distraction Guidelines Notice”

CDC, “Distracted Driving Prevention”

Virginia Tech Transportation Institute, “Distracted Driving Awareness”

A look at the NHTSA voluntary guidelines, and driver monitoring and distraction-detection technologies recommended by the National Road Safety Strategy and Distraction Action Forum

In-vehicle system guidelines

NHTSA has issued voluntary driver distraction guidelines for in-vehicle electronic devices (Phase I, II, etc.), recommending limits on task duration, visual demand, and lock-outs for certain tasks while the vehicle is in motion.
These guidelines are grounded in the federal research base on glance duration, eyes-off-road time, and cognitive load from simulator and naturalistic studies.

Driver monitoring and distraction-detection tech

NRSS explicitly calls for supporting vehicle technologies that detect and deter distracted driving, such as driver-monitoring cameras, lane-keeping, and phone-blocking systems
Ongoing and recent federal-funded research is evaluating:�

Algorithms to detect distraction from eye/head/steering patterns.
Usability and acceptance of phone-restriction apps and in-vehicle lock-outs, particularly for teen and fleet drivers�

DAF discussions highlight a need to understand new distraction modes created by large infotainment screens, connectivity, and partial automation rather than just legacy phone calls/texting.

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Improve the safety, efficiency, and sustainability �of the operations that power our global economy

OUR MISSION

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#1�Fastest growing AI dash cam �and operations technology vendor

Active Dash Cameras

Samsara is the most widely used fleet technology

1.3M

290K

510K

^{Source: Berg Insights, The Video Telematics Market 2025 & 2024}

400K

60K

90K

^{Added in 2024}

115% � Customer net retention rate

74 �Fortune 500 customers

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Driver: DAVID WALSH

Coach: Unassigned

DAVID WALSH

AI analyzes video, safety scores, driver history, and trip data and surfaces insights for managers:

Patterns of repeat behaviors
Defensive driving
Road & weather conditions

AI INSIGHTS

AI watches videos, understands context, and flags patterns

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AI RISK DETECTIONS

30+ AI risk detections

Most complete view into safety risk

FATIGUE RISK

Drowsiness*

POLICY VIOLATIONS

No Seat Belt*

Obstructed Camera*

Passenger

DISTRACTION RISK

Mobile Usage*

Inattentive Driving*

COLLISION RISK

Crash*

Forward Collision*

Following Distance*

Speeding*

Lane Departure*

Roadside Parking

TRAFFIC VIOLATIONS

Rolling Stop

Railroad Crossing*

HARSH DRIVING

Acceleration*

Braking*

Turning*

ROAD CONDITIONS

Construction Zone

Parking Lot

WEATHER CONDITIONS

Wet Road

Raining

Snowy Road

Snowing

Foggy

VULNERABLE ROAD USERS

Pedestrian*

Cyclist*

VISIBILITY CONDITIONS

Night time

TRAFFIC CONDITIONS

Congested

Light Traffic

DRIVER BEHAVIORS

Defensive Driving

Drowsiness detected. Take a break.

*In-cab alerts available

EMERGENCY RESPONSE

Emergency lights

Emergency sirens

…and more

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The industry leader in innovation

Forward collision warning

Lane departure warning

HD camera connector

Virtual coach

Engine immobilizer

Fuel & energy hub

EV charge control

Preventative maintenance scheduler

Vehicle and driver attributes

Rapid, discreet trailer tracking install

Distracted driving �detection

Tailgating detection

Remote coaching �w/ live streaming

Admin mobile app

Fleet electrification report

Site visibility

2015 - 2019

2020 - 2021

2022

2023

2024

2025

Multi-Cam

HD Dash Cam

Reefer monitoring�w/ 2-way control

Asset tracking

Real time GPS

Mobile phone detection

Seat belt detection

In-cab nudges

Route management

Maintenance tracking and reporting

Driver documents

Dual-SIM vehicle gateway

Drowsiness detection

Connected training

Unified driver recognition

Commercial speed limits

Connected workflows

Driver asset search

EV charge insights

Asset tag

AI Fault code intelligence

AI assistant

PowerBI connector

kafka connector

AI training course builder

AI transportation documents

Advanced custom reports

Traffic light violation*

Risky maneuver*

Roadside parking*

Pedestrian collision

AI multicam with in-cab alerts

AI insights including defensive driving, driver history and trends

Automated coaching and training

Weather intelligence with in-cab alerts and voice messages

Worker SOS and check-ins

Samsara Wearable

Route planning

Commercial navigation

Fuel purchase insights

Customizable idle �w/ in-cab alerts

Fuel theft and fraud detection

Asset Maintenance

Driver and Vehicle Qualifications

Trailer Maintenance: tire, �abs, power, wheel temp

Level Monitoring

Satellite connectivity

Enterprise-grade benchmarking

* Coming CY25

> $2B

R&D investment since founding

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Review Every Event

Determine Coaching Approach

Send Video For Self Coaching

Assign Trainings

Have Live Conversations

Follow Up On Coaching

Recognize Drivers

Traditional coaching

Manual, error-prone

AI Reviews Events

AI Determines Risk

AI Triages Events

AI Sends to Drivers

Manager-led Coaching

AI Tracks Follow-Ups

Manager-led Recognition

Automated Coaching & Training

Streamlined, informed

“Automation is helping me manage coaching for nearly 1000 drivers.” �

Otis Anderson�Safety Compliance Analyst�Jordan Carriers

Consistent Coaching: with automated coaching

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¹"The Human-Centered Workplace" Gallup

² "Employee Engagement Does More than Boost Productivity" HBR

45%

Well-recognized employees �are 45% less likely to turnover ¹

48%

Fewer safety incidents at companies with more engaged employees ²

Build leaderboards, automatically recognize safety streaks, milestones, and improvements, and deliver tailored rewards to top performers

Adoption: Recognize and retain best drivers

o

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Easy-to-use Driver App�Gamification, recognition, self-paced coaching, and *bite-sized training–all in one modern app

Balanced feedback�Recognition & *rewards encourage safe habits

Protection in & out of the cab�Keep drivers safe wherever they work

Accurate in-cab AI

AI alerts drivers about the most severe risks– reducing false positives and improving buy-in�

You received �a reward!

Wet conditions ahead. �Increase following distance.

Training Course

Mobile Usage

Est. Time: 1 min.

Course Content

Quiz

Course Results

MODERN DRIVER EXPERIENCE

Give drivers an experience they trust

*Coming Soon

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“Been using Samsara for the past 6 years �and it's by far the best App on the market. It’s simple and easy to use. Plus the other benefits of dash cams, trailer tracking & safety score tracking is pretty neat. Me and a few other drivers like to see who’s in the top 5 for the safety leaderboard every week.”

Acceptance: The most reliable and easy to use app

March 14, 2025

phantomishere

10.3K reviews

6.8K reviews

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21M+

MILES DRIVEN ANNUALLY

1.9K+

VEHICLES

5.5K

DRIVERS

SLB cuts distracted driving by 99% and reduces their accident rate with Samsara

~33%↓

DECREASE IN VEHICLE ACCIDENTS

99%↓

DECREASE IN DISTRACTED DRIVING

Safety & risk

Maintenance & utilization

About SLB

With US operations headquartered in Houston, Texas, SLB is a global technology company driving innovation in the energy industry. SLB values their people above all and is dedicated to delivering new technologies and outstanding performance to their customers. �

Challenge�Previously, SLB used a legacy telematics provider that reported on basic vehicle metrics such as speeding and harsh braking. When reviewing their telematics data, they needed to know if instances of flagged unsafe driving events were related to at-risk or defensive-driving behaviors, but without visibility into the cab, it was difficult to understand the situation without a complete investigation. Additionally, despite a year-over-year decline in accidents, SLB looked to further strengthen their safety culture with the most advanced technology available.�

Solution�As a leader in the energy industry, SLB decided to roll out AI Dash Cams and Vehicle Telematics to bring real-time visibility and robust data to their safety program. Installation of their 1,900 devices went quickly and smoothly. �

Products Mentioned

CM
Driver App

Results

33% decrease in vehicle accidents
99% decrease in distracted driving

Story Links:

Case study (2024)

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Dash Cams and AI prove effective against

distracted driving

85%↓

DECREASE IN DISTRACTED DRIVING

75%↓

DECREASE IN DISTRACTED DRIVING

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Safety event risk model and correlation to federal research

Correlating Hard-Braking Activity with Crash Occurrences on Interstate Construction Projects in Indiana

NHTSA, “Understanding the Effects of Distracted Driving and Developing Strategies to Reduce Resulting Deaths and Injuries”

Harsh Braking

Key causal event, often precipitating "Rear-End Collisions". It's frequently caused by unsafe speeding; distraction or following too closely, leading to a chain-reaction event.

Distracted Driving

Three types of distraction per NHTSA research: visual, manual, cognitive. The odds of crash are particularly high for moving objects in the vehicle.

Mobile Usage

Major component of distracted driving and central component of "recognition" errors, which are the critical reason in 28% of crashes, per FMCSA study. Distraction constitutes 25% of all FMCSA driver violations.

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The future of road safety

Advanced�AI Safety

Unconnected video �for exoneration

Event by event detections with minimal impact

Automated, driver-first �AI safety platform

Mainly used for exoneration after incidents

Event-by-event detections
Manual review of events
Often perceived by drivers as corrective or punitive

Full picture of risk, including weather & behavior patterns
Automated coaching & training
Balanced driver feedback, with recognition & rewards
Protection beyond the cab
Trusted driver experience

Legacy �Cameras

1st Generation �AI Cameras

Fleet Safety Industry

Safety dash cameras have evolved dramatically since their introduction over a decade ago:

Legacy cameras gave us video – useful for exonerating drivers after an incident occurs, but reactive and disconnected.�

First generation AI cameras, where most of the industry still sits today, added some AI detections and some coaching. But these cameras detect isolated events; they don’t see the full picture of what happened. Coaching is highly manual and requires large teams to sift through events. Most events never get reviewed. And, even when coaching does happen, drivers see it as punitive, not helpful. �

Advanced AI safety takes a completely different approach. It flips the script. And this is where Samsara is today. It’s not about chasing event detections; it’s about helping you get an accurate picture of your fleet’s risk and delivering the outcomes you care about: fewer accidents, lower costs, and more engaged drivers, all without adding resources or extra work for your team. It gives you:

A more complete picture of risk: including not just risky behaviors, but environmental risks like weather and road conditions and patterns.

Automated coaching & training: No more pressure for yoru teams to review 100s of events each day. Now you can run a consistent, top-tier coaching program without extra headcount.

Balanced Feedback: Drivers aren’t just getting coached when they do something wrong; they’re getting recognized for safe behaviors like defensive driving or streaks of safe speed.

Protection Beyond the the Cab, means your teams are protected not just behind the wheel, but wherever they do their job, with one-click SOS and real-time emergency response

Trusted Experience for Drivers: modern, fair, and empowering. This means drivers stay engaged, instead of feeling policed.

Transition: And it works – we’ve been pioneering AI safety and our customers have seen some incredible results.

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Crash rate Reductions �by 73%

For fleets with 175+ vehicles that implement Samsara’s complete AI safety solution: Dual-Facing AI Dash Cams, in-cab alerts, and AI coaching.�Reductions are calculated based on aggregated data from 2.6K+ fleets worldwide over 30 months. See full methodology in the Samsara Safety Report.

Data from 2,600 fleets finds that customers that implement Samsara’s full safety solution, including automation and coaching, nearly double crash rate reduction

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Reduction in top safety risks

23%↓�Decrease in speeding

96%↓�Decrease in mobile usage

69%↓�Decrease in harsh events

For fleets with 175+ vehicles after 30 months with Samsara.

Reductions are calculated based on aggregated data from 2.6K+ fleets worldwide over 30 months. See full methodology in the Samsara Safety Report.

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Safety program design with automation and coaching is key

Dual-facing cameras help drive 2X greater crash rate reduction

Fleets with Samsara’s complete AI safety solution nearly doubled crash rate reduction again

39%

Decrease in crash rate

For customers with 175+ vehicles after 30 months with Dual-Facing Dash Cams

73%

Decrease in crash rate

For customers with 175+ vehicles after 30 months with Samsara’s complete AI safety solution: Dual-Facing Dash Cams, in-cab alerts, and AI coaching

19%

Decrease in crash rate

For customers with 175+ vehicles after 30 months with Front-Facing Dash Cams

Complete AI Safety

Dual-Facing

Front-Facing

For fleets with 175+ vehicles that implement Samsara’s complete AI safety solution: Dual-Facing AI Dash Cams, in-cab alerts, and AI coaching.�Reductions are calculated based on aggregated data from 2.6K+ fleets worldwide over 30 months. See full methodology in the Samsara Safety Report.

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