EY TECHATHON 6.0
EXECUTIVE SUMMARY
Retail [ABFRL]
AHIR PALAK V.
Contact details: +919665196866
PROBLEM STATEMENT:
(TEAM LEADER)
MEHTA PARAJ
TEAM NAME : Buzzkill
The truth in today’s world is that you can buy anything, everywhere - on websites, apps, WhatsApp, and in stores - yet customers still feel disconnected from the shopping process. Retail, as we know it, seems disorganized. A person may see a product online, but when they go to the store, they have to search all over again from the beginning. Store sales employees are unable to keep track of each shopper’s preferences or past purchases, while brands spend huge amounts on marketing and still lose buyers. This gap between online and offline experiences causes frustration for customers and loss of revenue for businesses.
The Struggles of
Modern Retail
To study these challenges more closely, we conducted a short survey through Google Forms among 27 teenagers and young shoppers to discover their biggest shopping pain points. Most respondents said they shop both online and in-store but find the experiences disconnected. The most common complaints were unavailability of the right size, lack of staff, and long billing queues. Many also expressed that they had liked a product online but couldn’t find it in-store later. About 80% said they would be happy to use a smart chatbot or screen that could help them check stock, apply offers, or find matching outfits as long as it’s easy to use.
Additionally, we visited three to four ABFRL stores, including Pantaloons and Van Heusen, and spoke directly with store managers and sales associates about the challenges they face. They mentioned that checking stock takes time, remembering customer preferences is difficult, and the lack of digital support often leads to missed sales. These insights made it clear that there is a strong need for one intelligent, supportive AI solution that harmonizes every part of the retail journey from browsing to buying & making shopping smoother for customers and work easier for staff.
Introducing Setu AI
A SMART VIRTUAL SALES ASSISTANT
Meet Setu AI - a smart, chatty retail assistant built to connect online and offline shopping. The name “Setu” means bridge, and that’s exactly what it does. It brings together customers, stores, and digital platforms so the shopping experience feels smooth and connected. Whether you’re chatting on WhatsApp, browsing a website, or using a store kiosk, the conversation picks up right where you left off. Setu AI remembers your preferences, suggests outfits that match your style, and checks what’s in stock nearby like a personal sales assistant who never forgets.
Behind the scenes, a team of Worker Agents keep everything running. The Recommendation Agent finds products you’ll actually like, the Inventory Agent checks real-time stock, and the Payment Agent handles payments safely. The Fulfillment Agent arranges deliveries or in-store pickups, while the Loyalty and Offers Agent applies deals automatically. Finally, the Post-Purchase Agent takes care of returns and feedback.
Together, they guide you from browsing to checkout - and even after. With Virtual Try-On, you can preview outfits before buying, saving time and boosting confidence. For retailers, Setu AI means more sales, less manual work, and happier customers. In the end, Setu AI becomes the friendly bridge connecting people and brands making shopping smarter, faster, and more personal.
Customer starts the conversation
Customer opens app/website or messages on WhatsApp and says what they want.
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Setu AI in Action
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Inventory check & reserve
Virtual Try-On / Preview
Sales Agent recommends products
Fulfillment & post-purchase follow-up
Payment, loyalty & confirmation
Payment Agent completes payment; Loyalty Agent applies points/coupons and sends receipt.
Inventory Agent checks nearby stores; AI reserves the item for try-on or pickup.
Fulfillment arranges delivery or pickup; Post-Purchase Agent asks for feedback and suggests add-ons later.
Setu AI suggests best matches based on taste, past buys and trends.
Example chat : “Hi - show me red formal shirts under ₹2000.”
Customer previews outfit on their photo or camera to see fit and look.
Example chat : “Thanks Palak - how’s the fit? Want matching accessories?”
Example chat : “Payment successful - you earned 150 Setu Coins!”
Example chat : “Available at Pantaloons Surat - reserve for you in Trial Room 3?”
Example chat : “See how this shirt looks on you - rotate & zoom.”
Example chat : “Here are 3 red shirts you’ll like - want to try on?”
Setu AI really shines because of its Virtual Try-On feature. It’s not just a cool gimmick - it actually changes the way people shop. You can see how clothes look on you without ever stepping into a store or waiting in line for a fitting room. That means less time wasted, fewer headaches, and a lot more confidence when you hit “buy.” Let’s be honest - nobody wants to spend hours shopping or deal with returns. With Setu AI, shoppers get quick answers and smoother experiences, which makes them happier and far more likely to buy. And for retailers and brands, it’s not just about selling more products , it’s about creating a shopping experience that feels smart, personal, and way less stressful for everyone involved.
~Thank you
What makes Setu AI unique
techstack
Setu AI runs on CrewAI to coordinate all role-based agents, powered by a FastAPI backend for real-time performance. MongoDB stores flexible product and user data, while Redis syncs sessions instantly across web, app, and kiosk. React and Twilio ensure a smooth, connected user experience on every channel. Together, these tools make Setu AI fast, scalable, and truly seamless.