Teaching Notes
This free marketing Sim Game is a fun activity that incorporates the learning concepts of:
It is a relatively simple game that can be understood very quickly and played within 30 to 45 minutes. It is designed for levels of students from high school students to Master level.
Although students only have a price decision to make, this generally leads to aggressive competition and erosion of profitability for all players/teams involved. This is where the learning outcomes are exposed, particularly for game theory (somewhat like prisoner’s dilemma) – please see below for more information..
As the instructor, you simply enter the price that each team will set, and the game runs on Excel with the results automatically calculated. So there is limited work for you in implementing the results of the game.
How To Play The Game
Teaching Notes
Scenario
5 Rounds
Each round – you will decide a price and secretly tell the me the price you want to enter into the spreadsheet. It will automatically calculate sales, market share and profitability. At $20 here is what everyone is making
Round 1 - Set your price (Write it on a sheet of paper and bring it to me, do not let your competitors hear.)
Round 2 - Set your price (Write it on a sheet of paper and bring it to me, do not let your competitors hear.)
Round 3 - Before you give me your price, meet with some competitors and see if you can work together to all make a profit.
Round 4 - Decide as a class what is the best price?
Round 5 - Final Round - Set your final price, you can keep it on what the class thought or you can show up with a different one.
Exit
Do price war benefits corporations?
Even though one team may win, do your all make far less� money than if you work together.
Ethics: what if one of your competitors broke the trust of a price agreement at the fair? What would it take to every trust them?
Paper Airplane Competition & Introduction to:
APPLIED BUSINESS & MARKETING
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Check out the flight of this paper airplane!
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Directions:
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BEGIN THE DESIGNING PROCESS
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YOUR “PITCH”
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It’s time to give your PITCH!
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Great job!
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What makes a winning pitch?
You listened to your classmates give “pitches” for their paper airplane designs. What makes a “winning pitch”?
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COME FLY WITH ME!
John Collins is “The Paper Airplane Guy” and the world record holder for flying paper airplanes.
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LET THE COMPETITION BEGIN!
It’s time to fly!
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Welcome to
Applied Business & Marketing!
Today’s competition gives you a little taste of what this class will look like!
What is the purpose of this class?
This course covers essential skills and knowledge for success in business, including communication, collaboration, ethical leadership, problem-solving, and presenting. Students learn about different industry sectors, business operations, researching opportunities, understanding money concepts, managing finances, developing products/services, marketing strategies, brand impact, and professional sales techniques. The overarching goal is to equip students with the ability to make informed, financially responsible decisions in various business scenarios.
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Can you sell yourself or on an idea you have to someone?
OR A HOOK - Designed to catch your audience's attention.
Value could = Time, Money or other things
Why are you or what you want to change, the solution to the problem?
What do you think should happen?
Create a compelling one-minute elevator pitch to convince someone to take action on a cause or idea you care about.
Complete the planning document and be prepared to give you 1 minute elevator pitch
Can’t think of any, the next slide provides some ideas, but once one is take, no one else can have it.
Recycle More: Encourage peers to start a recycling program at school.�Reduce Plastic Use: Urge others to switch from single-use plastics to reusable items.�Start a School Garden: Promote growing vegetables and flowers to beautify the school and provide fresh produce.�Save Water: Advocate for water conservation by fixing leaks and using water wisely.�Anti-Bullying: Campaign for kindness and respect, urging peers to stand up against bullying.�Donate to a Food Bank: Encourage classmates to organize a food drive for a local food bank.�Plant Trees: Promote tree planting to improve the environment and provide shade.�Clean Up Your Community: Organize a community clean-up day to pick up litter and beautify local areas.�Support Animal Shelters: Encourage donations of food, blankets, or time to local animal shelters.�Bike or Walk to School: Promote biking or walking to school to reduce carbon emissions.�Start a Coding Club: Encourage by showing how cool coding is.�Reduce Screen Time: Advocate for limiting screen time and spending more time outdoors.�Healthy Eating: Promote healthy eating habits by organizing a healthy snack day.�Join the PTA: Encourage parents and students to get involved in the Parent-Teacher Association.�Support Local Businesses: Urge peers to shop local and support small businesses.
Create a Homework Help Group: Start a peer tutoring group to help classmates with their studies.
Anti-Littering: Campaign against littering and promote proper disposal of trash.
Start a Recycling Club: Create a club focused on recycling and environmental awareness.
Volunteer at a Senior Center: Encourage students to volunteer at a local senior center to help the elderly.
Support a Charity: Choose a charity and organize a fundraiser to support their cause.
Start a Pen Pal Program: Connect with students in another country or state to learn about different cultures.
Promote Energy Conservation: Encourage turning off lights and unplugging devices when not in use.
Support Mental Health: Advocate for mental health awareness and create a safe space for peers to talk.
School Safety: Promote school safety by encouraging awareness of emergency procedures.
Encourage Reading: Start a "Reading Challenge" to motivate students to read more books.
Help End Hunger: Organize a fundraiser or food drive to combat hunger in your community.
Support Diversity: Promote acceptance and understanding of different cultures, religions, and backgrounds.
Start a School Newspaper: Encourage students to contribute to a school newspaper or blog.
Reduce Paper Waste: Advocate for using digital tools instead of printing to save paper.
Participate in a Charity Walk/Run: Organize a group to participate in a charity walk or run for a good cause.
Lesson Starter
As Discussed in Pricing, that is one thing that could impact the Market Share.
Find an Ad anywhere
Criteria | 4 - Distinguished | 3 - Proficient | 2 - Developing | 1 - Beginning |
Knowledge of Marketing Concepts | Demonstrates comprehensive understanding of the 4 P's (Product, Price, Place, Promotion) with clear and detailed visuals and descriptions. | Shows clear understanding of the 4 P's with adequate visuals and descriptions. | Shows basic understanding of the 4 P's but lacks detail in visuals or descriptions. | Shows minimal understanding of the 4 P's; visuals and descriptions are unclear or absent. |
Creative Communication |
Demonstrates creativity in presenting the 4 P's, using innovative visuals and descriptions that engage and captivate the audience. |
Shows creativity in presenting the 4 P's, using imaginative visuals and engaging descriptions. |
Attempts to be creative in presenting the 4 P's, but visuals or descriptions lack innovation or engagement. |
Shows little creativity; visuals and descriptions are uninspired or unengaging. |
Lesson Starter
What are you like as a person? Write down your age, income, marital status, ethnic backgrounds, where you live (local, state, region), interests, activities, and what your personalities and values are like.
Buyer
Lesson Starter
Media Awareness
How are consumers influenced by media marketing?
The Basics of Advertising
What is one of your top products?
Share what you like/dislike about your favorite product.
Pick 5 write down the reasons for valuing each item as a consumer
Who has heard of the term “advertising?
How does the activity we just did, “The reason you value a product”, tie into advertising?
Introduction: Imagine you're watching your favorite show, and a commercial pops up. Suddenly, you're captivated by a cool new toy, a heartwarming family moment, or even your favorite celebrity talking about something they love.
Have you ever wondered why certain commercials grab your attention more than others? Today, we're going to explore the secret tricks advertisers use to make products look irresistible, especially to kids and teens like you.
Watch this top 24 super bowl ad, why was it one of the best?
Top Common Advertising Strategies �(Activity - Split up in 10 groups and do some research on an ad campaign that uses the strategy, not listed in the definition)
1. Ideal Kids - The kids in commercials are often a little older and a little more perfect than the target audience of the ad. They are, in other words, role models for what the advertiser wants children in the target audience to think they want to be like. A commercial that is targeting eight-year-olds, for instance, will show 11- or 12-year-old models playing with an 8-year-old toy.
2. Heart Strings - Commercials often create an emotional ambiance that draws you into the advertisement and makes you feel good. The McDonald's commercials featuring a father and daughter eating out together and the AT&T Reach Out and Touch Someone ads are good examples. We are more attracted to products that make us feel good.
3. Amazing Toys - Many toy commercials show their toys in life-like fashion, doing incredible things. Airplanes do loop-the-loops, cars do wheelies, dolls cry, and spring-loaded missiles hit gorillas dead in the chest. This would be fine if the toys really did these things.
4. Life-like Settings - Barbie struts her stuff on the beach with waves crashing in the background, space aliens fly through dark outer space, and all-terrain vehicles leap over rivers and trenches. The rocks, dirt, sand, and water don't come with the toys, however.
5. Sounds Good - Music and other sound effects add to the excitement of commercials. Sound can make toys seem more life-like or less life-like, as in a music video. Either way, they help set the mood advertisers want.
6. Cute Celebrities - Teenage Mutant Ninja Turtles sell pizza. Spuds McKenzie sells beer. "Joe Cool" camel sells cigarettes. All of these are ways of helping children identify with products either now or for the future.
7. Selective Editing - Selective editing is used in all commercials, but especially in commercials for athletic toys like Frisbees or footballs. Commercials show only brilliant catches and perfect throws. Unfortunately, that's not the way most children experience these toys.
8. Family Fun - "This is something the whole family can do together!" or "This is something Mom will be glad to buy for you." Many commercials show parents enjoying their children's fun as if the toy will bring more family togetherness.
9. Excitement! - Watch the expressions on children's faces. Never a dull moment, never boring. "This toy is the most fun since fried bananas!" they seem to say. How can your child help thinking the toy's great?
10. Star Power - Sports heroes, movie stars, and teenage heartthrobs tell our children what to eat and what to wear. Children listen, not realizing that the star is paid handsomely for the endorsement.
Product Advertisements
What do you notice or wonder about these print, video, and radio advertisements?
Which one of the 10 above did they use?
Would you want to buy this product?
If so, what about the advertisement caught your attention?
Who is the target audience for the advertisement?
How do you know?
Would you want to buy this product?
If so, what about the advertisement caught your attention?
Who is the target audience for the advertisement?
How do you know?
Would you want to buy this product?
If so, what about the advertisement caught your attention?
Who is the target audience for the advertisement?
How do you know?
Would you want to buy this product?
If so, what about the advertisement caught your attention?
Who is the target audience for the advertisement?
How do you know?
Would you want to buy this product?
If so, what about the advertisement caught your attention?
Who is the target audience for the advertisement?
How do you know?
Would you want to buy this product?
If so, what about the advertisement caught your attention?
Who is the target audience for the advertisement?
How do you know?
Would you want to buy this product?
If so, what about the advertisement caught your attention?
Who is the target audience for the advertisement?
How do you know?
Rocky Mountain Rides Radio Ad
Would you want to buy this product?
If so, what about the advertisement caught your attention?
Who is the target audience for the advertisement?
How do you know?
Exit Ticket
Bring a favorite product in from home.
This can include food, a toy, or any product they enjoy. OR just the packaging or a photo of the product and packaging.
Lesson Starter Product Discussion Questions
Divide into pairs or small groups and temporarily exchange with one another the product and the associated advertisement.
Pick you or your partner's favorite product and prepare a 30 second elevator pitch and why everyone should love it.
Remember your target audience.
The Elements Of Design are the building blocks of Design.
Imagine creating a painting, sculpture, or design without drawing lines to divide the paper or canvas into recognizable shapes and forms.
Line is defined as the path of a moving point through space. _________________________
Shape is an element of art that refers to an area clearly set off by one or more of the other elements of art. Shapes are limited to two dimensions - length and width.�
Geometric or Organic
1. Geometric - Geometric shapes look as though they were made with a rule or drawing tool. Geometric shapes include the square, circle, triangle, rectangle, and oval, which are the five basic geometric shapes.�
2. Organic - Organic shapes are also called free form. These shapes are not regular or even. Their outlines are curved, angular, or a combination of both.
What shapes do you see? Are they Geometric, Organic or both?
Are the shapes arranged symmetrically or asymmetrically?
What shape do you notice first?
Space may have two dimensions (length and width), such as a floor, or it may have three dimensions (length, width, and height), such as a box.
How you use or do not use space is important.
Positive and negative space
1. Positive space is the shape or form in both two and three-dimensional works of art.
2. Negative space is the empty space between the shapes.
Here is a carving through the torso of the body- is it negative or positive?
Where is the positive and where is the negative space?
What does all this space do to the painting?
By overlapping, artists can create a sense of depth.
Value refers to the relative lightness or darkness of a color.
The wide range of white, gray, and black values of shading give this work a realistic sense of form
Color is what the eyes see when light is reflected off an object.
Check it out, how do people feel when different colors are used? Psychological Implications of Color
Colors used in electronic graphics
Colors used for computers: RGB
Colors used for printers: CYMK
The Color Wheel
By Marc Chagall, an early modernist. What three elements of art did he use the most to convey the feeling of excitement in this painting?
Texture is an element of art that refers to the way things feel, or look as though they might feel if touched.
What was the artist trying to say by applying the paint and colors in such a way?
Used to organize or arrange the structural elements of design.
Unity
Which one shows repetition?
Which shows continuation?
Which shows proximity?
Balance
Symmetrical? Asymmetrical? Radial?
Movement
The sense of motion in a piece of art, derived from the use of one of the following:
Emphasis
Emphasis is created through attracting the viewer to a specific part of the artwork through the use of:
Isolation: leaving one part of the artwork isolated � from the rest of the picture.
�Placement
putting the object or person in the center of the perspective lines, having others look at it/him/her, or placed in the center of the picture.
One piece of an object in relation to the rest of the object.
Larger figures imply?
What strikes you as unusual about the placement of the family members? Who is in charge?
The hands?
Where is your eye drawn in these images?
What do you see first?
Why is this piece an excellent example of a work of art that illustrates Harmony and Unity?
What do you think the artist used to keep this painting unified
What makes this piece appear as a "whole" or finished product?
What do you see first?
What about the people?
Illustration Examples
Creating illusions of foreground/background space in the picture plane.
Bad at Free Hand, Try Google Draw
Criteria For Success: Product Illustration