Website performance & comms engagement
2022
CDPC: Digital, Comms and Engagement
Contents
Data for FY23/24
FY23/24 year to date
Site content
2022-2023
Website traffic for FY 22/23
March engagement
Website
Social media
What are we doing differently
*The more clearly we produce an annual calendar, the more we can schedule social media to gather interest and increase engagement
December engagement
Website
Continues to follow the same trends:
Social media
What are we doing differently
*The more clearly we produce an annual calendar, the more we can schedule social media to gather interest and increase engagement
Things to improve
In addition to projects outlined for the new financial year, I’d like to look at:
Phil & Steve provided information for a new informative page about the role of the parish steward and a request form for residents to complete. Creating this new page and form is underway, to be launched in January.
2. Adding all relevant activities to events page
Decide future events date as much as possible, to add to the calendar and launch in January.
3. Monthly update for the wider area
The Tidworth “Our Community Matters” newsletter, and other similar area newsletters, contain valuable information. I’d like to find a useful way to provide a roundup through a monthly blog post.
November engagement
Performance data
Since our last meeting, the website has reached 473 unique visitors with 938 page visits.
Our top acquisition traffic (how people get to our website) is continues to be:
Top viewed pages continues to be:
Increased viewership to our village, our councillors, clubs, our community pages.
What that tells us
*I think the homepage needs a redesign to more easily direct people to the content they’re searching for, based off the insights we’re gathering.
Since our last meeting
Website engagement
Performance data
Since our last meeting, the website has reached 547 unique visitors with 612 page visits.
Our top acquisition traffic (how people get to our website) is:
Top viewed pages:
What that tells us
July
Contents
Website engagement
Performance data
Since launch, the website has reached 960 unique visitors with 1,100 page visits.
Our top acquisition traffic (how people get to our website) is:
Top viewed pages:
What that tells us
Social media engagement
Performance data
We began sharing news stories to Facebook to increase website traffic and awareness with our audience.
What that tells us
Survey engagement
Performance data
Our website survey received 19 total responses, which informed the design and content of our website. This survey is now closed.
We have a resident survey currently live which was shared in The Courier.
What that tells us
We’ll do regular social media pushes for this survey. We had intended to promote it this past weekend, but it would have been the same day as the unfortunate road accident. We know residents feel strongly about the road, which we’re already seeing in the survey responses. To avoid an emotional response from poorly timed social media, we’ve delayed an initial promotion for a week.
Next steps