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How to use the Ownership Model Canvas

This canvas helps you (re-)align your business success with your key stakeholders.

Here’s how to create your draft ownership model:

Make a copy of these slides

Under File, select “Make a copy > Entire presentation”

Follow the numbers to fill in your canvas

State your purpose and then define member-owners and non-owner stakeholders. Your member-owners are often stakeholders who are central to achieving success. For multiple ownership classes, make multiple canvases.
Build long-term value for member-owners by developing links between blocks: first Benefits ⇄ Responsibilities, then Guidance ⇄ Governance Rights, then Investments ⇄ Financial Rights. Iterate until your draft feels right.

Apply what you learn

Discuss your draft with key stakeholders to improve your business operations.
You may also want to consult a lawyer who can help you develop your bylaws, restructure your equity, or create new structures like a purpose trust.

Need help? Want to share your ideas? Email us at hello@start.coop!

The Ownership Model Canvas is available under a Creative Commons Attribution 4.0 International License.

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3. Benefits

What benefits do your member-owners get?

6. Governance Rights

Which key decisions are made, through which processes, and by which stakeholders?

8. Investment

How much money do you need to be viable over the next year? How much can you raise from member-owners vs other sources?

5. Guidance

Who are your advisors, and which stakeholder groups do they represent? If you have a board of directors, how many board seats go to each stakeholder group?

4. Responsibilities

What financial and non-financial (e.g., labor) inputs are required for member-owners?

2. Stakeholders

Who are your member-owners, those with long-term interests?

Who are your non-owner stakeholders?

7. Financial Rights

What determines if/how you distribute surplus profits (dividends) to member-owners?

Project name:

Filled in by:

Version:

Ownership Model Canvas V1.1

1. Purpose

What does your project hope to achieve? Why does it exist?

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Ampled.com

Austin R

Jul. 9 2021

Advisors; informal group giving advice
Board of Directors: 3 workers + 3 artists + 3 community members = 9 seats

Community members

Ability to submit and decide on proposals
A better overall value proposition
Revenue share

Artists bring 10+ supporters to the platform
Workers contribute labor totaling 80 hours or 6 months, whichever comes first
Community members chip in $3+ per month

Decisions:

Elect board (all members)
Plan (all members)
Bylaw changes (all)
Day-to-day ops (CEO + staff)

Meetings:

Twice/week - tech team
Every other month - all
Every month - open
Every Q - finance team

85% to workers, %15 to artists
Based on combination of time and labor contributed, TBD
Artists can choose to contribute 7, 10, or 13% back to Ampled to cover operating expenses

Appx. $100k over the first 12 months of operations; so far in 2021, $0

All labor comes from Worker-Owners; we track contributions in timebank
In 2020 we get $1k from community members; we’re sustainable in 2021/2022

Ampled’s mission is to make music more equitable for artists and to operate transparently and ethically

Artists
Workers