Guesstimates
Guess + Estimates
© 2021 Ashwin Goyal
Importance
Examples
Tougher questions- asked by MNCs
GUESSTIMATES
Helpful Data
INDIAN POPULATION: 1.2 billion
Chandigarh population: 1.2 million
Young: old ratio = 70:30 ratio
Income split:
<5 lakh - 40%
>5 and <12 - 50%
>12 - 10%
Population:
Rural Urban
60 40
Rural
Age-. 0-19. 19-40. >40
1.2 billion:
Rural: 720 million
Urban: 480 million
GUESSTIMATES
Unemployment in India: 9%
Education level: 74%
Life expectancy in years (India): 66 years
Life expectancy in years (World): 70 years
Literacy Rate Delhi: 86.20%
Area - World: 510 million sq km
Area - India: 3.3 million sq km= 3000km*3200km
Area - Delhi: 1500 sq km= 573 sq miles
Average size of family in India = 5
Population of Delhi: 3 crores
Population below Poverty line India: 22%
Population below poverty line Delhi: 8%
GUESSTIMATES
GUESSTIMATES
Clarifying questions
Tips
Use % to split
Rural Urban
60% 40%
2 approaches:
Estimate the total # of cars / light motor vehicles running on Indian roads
Clarifying pointers:
I will calculate the total number of cars on Indian roads at a given point in time.
This would also include the cars not being used and are at home but may be used at some point in the future.
GUESSTIMATES
Estimate the total # of cars / light motor vehicles running on Indian roads
Approach 1:
India has a population of 1.3 billion people
Let’s assume that 20% people are living below the poverty line/cannot afford cars: hence 260 million people cannot afford cars.
Now we can divide these people into the following 3 segments based on income:
Rich families (10%): 3 cars are owned by one family (assume 4 people per family)
Middle income families(40%): 2 cars are owned by one family (assume 4 people per family)
Lower income(50%): 1 car is owned by one family (assume 4 people per family)
Out of these, an additional 40% cannot drive a car due to one of the following reasons:
�This leaves 665.6 million people who can drive a car. �
This gives us a ballpark range of 600-700 million cars. Out of these, I assume only 40% are used at the peak hours (say 8pm). This means around 250 million cars are running on the road in the peak hours.
GUESSTIMATES
Estimate the number of LED devices sold in Bengaluru
The population of Bangalore is 12 million approximately. On average, each person requires atleast one LED device. Examples of LED Devices include: table lamp, LED bulb, tube light, remotes, physics lab equipment etc.
The population can be divided into the following segments:
Age>25 yrs (70%)
Age < 25 yrs (30%)
GUESSTIMATES
Age>25 yrs (70%)
(70%) Corporates working in companies: 5 LED devices per person (this includes some devices which are at common places in the corporate complexes, like mess, meeting rooms etc)
(10% since very few housewives in Bangalore) Housewives at home: 20 LED devices at home (per family of 4 persons)
(20%) Old people: 2 per person (e.g. bathroom light, reading light, room tubelight)
Age < 25 yrs (30%):
(40%) Children < 18yrs of age: 1 per child
(60% since Bangalore is home to many colleges) College students: 3 per student (example room light, table lamp, bathroom light, classroom light)
This makes a total of 44.88 million LED devices in Bangalore.
GUESSTIMATES
Method 2
See it from a Supply perspective (instead of a Demand point of view)
How many LED devices are sold in Bangalore?
Actual Interview | American Express | Guesstimate | IIT Ropar
Problem: How much area is covered by roads in India?
Interviewee: Ashwin Goyal (3rd yr)
1 way to solve: As per proper city guidelines at least 30% of the land should be roads.
(Point to be remembered)
GUESSTIMATES
Actual Interview | EXL | Guesstimate | IITM
Problem: How much soap is used in a month in India?
--Approach by interviewee --
Interviewee: Bar soap or Liquid soap? (Brownie point).
Interviewer: Bar soap. Interviewee: Are we concerned about any specific brand?
Interviewer: No.
Interviewee: Division of the population into rural and urban. Then divide them by the number of households. (Do you want me to include it in a tabular form?).
Then divide the number of washes per month by the number of washes a soap last. (Brownie Point).
Interviewer: Can you suggest an alternative approach which doesn’t involve people?
Interviewee: We can use the data of average water used in a household, divided by the share used in bathing.
Interviewer: Any other? Interviewee: Am I allowed to ask for any data?
Interviewer: Yes.
Interviewee: Can I approach a supermall/local shop? Interviewer: Yes.
Interviewee: Great, then we can list the number of soaps purchased in a day and the soaps remaining on the shelves. This will give us the average usage of soaps in the households of the locality without involving them. Interviewer: Great approach.
QUESTIONS?
© 2021 Ashwin Goyal