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Rage Clicks

Annie Sullivan (sullivan@chromium.org)

Web Performance Working Group

January 2023

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Rage clicks are when users repeatedly click (and click and click) in a certain area or on a specific element of your website over a short period of time.

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Reported in Many Tools

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And often indicative of poor user experience.

Percent of navigations with rage clicks on Chrome, split by CLS and INP score.

Data from an analysis of rage clicks on Chrome page loads over 1 day, split by operating system.

Cumulative Layout Shift�

Page loads with poor/needs improvement CLS have more rage clicks.

80%

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50%

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37%

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19%

19%

19%

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Interaction to Next Paint

Page loads with poor/needs improvement INP have more rage clicks.

80%

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50%

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37%

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19%

19%

19%

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5 מתוך 8

But there are a lot of open questions about the definition.

Timing

Should there be a time limit between clicks, or do all clicks in the same place count?

Position

Should the position be a distance from the first click, or should clicks on the same element count too?

Lifecycle

Should we count rage clicks at any time during the page's lifetime, or just at load?

Triple Click

Is "three or more clicks" too mouse-centric of a definition?

TOP TIP!�To replace the cut-out click here to select from a range of other cut-outs.

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And the definition affects the results!

Distribution of rage clicks by OS in Chrome, as measured by Chrome (top) and mPulse (bottom).

  • Lower Android prevalence in Chrome definition likely due to basing definition on distance and not clicked element.
  • Higher prevalence overall in Chrome likely due to full page lifecycle (vs onload) reporting.

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But it’s a User Behavior Metric

User behavior metrics don’t have a single, clear meaning like performance metrics:

  • Can’t fully infer user intent, many non-frustrated behaviors like triple-click will be counted.
  • “Worst” web pages, as measured by rage clicks? Games with lots of clicking, like cookie clickers.

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Are rage clicks a good topic for the Web Performance Working Group?