App Store Optimization

By Yuliana Yukhymenko

PORTFOLIO

About Me

Yuliana Yukhymenko

ASO-specialist with knowledge of markets’ algorithms and specifics of work. Daily ASO-analytics services check, improving apps and reading info about trends.

Company Work Experience

Daily work with applications: writing text metadata, working with a designer on visual metadata, conversion analysis and A/B testing, market and competitor analysis. Work with incentive traffic.

Gaming

Daily work with applications: writing text metadata, working with a designer on visual metadata, market and competitor analysis.

i-Gaming

Company Work Experience

Company Work Experience

Full management of about 15 applications simultaneously. Full cycle of ASA: creation, audit, monitoring, identifying problems, testing, building hypotheses, ASA, incentive traffic.

Finance apps

Constant analysis of the niche and competitors, analytics, ab testing, regular updates and increase in installations.

Lifestyle & Sport Apps

Company Work Experience

Company Work Experience

Work on 11 locales, visual and text localizations, competitor analysis, regular in-app events, seasonal visual updates, incentive traffic, ASA campaigns, CPP’s.

Mindfulness app

Feedback

ASO certifications

ASA certifications

Services

Market analysis, competitor analysis, marketing strategy development

Working with text and visual metadata

A/B testing and improvements to the store page in accordance with the situation on the store

Incentive traffic and ASA management

Project Portfolio

My best iteration cases related to the ASO sphere

Incentive Traffic

Keywords after the use of incentive traffic (SAP 30+). An old app after the ASO update. Daily ROMI during active incentive traffic work = 350-700%

Incentive Traffic

Using long-termed usage of incentive traffic I have increased organic traffic gradually and started to make profit.

Incentive Traffic

After the use of incentive traffic, positions for the HF key increased to 1 position.

After a series of metadata changes, I managed to achieve a 6x increase in organic installs.

Organic increase

After 2 metadata changes, the visibility increased rapidly 4 times.

Organic increase

Conversions change due to metadata changes.

All experiments led to more users.

Visual conversions

Contact Me

THANK YOU!