ELIXIR Communications Group

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Elaine Harrison & Zippy Tseng

11 March 2024

www.elixir-europe.org

Meeting Agenda

1. Strategy Communications
1. Process of creating the ELIXIR 2024-28 Scientific Programme brochure (Elaine)
2. Overview of the 2024-28 Scientific Programme (Elaine)
3. Scientific Programme social media campaign (Zippy)
4. Q&A
2. Update on ELIXIR social media - Mastodon trial (Zippy)
3. AOB

Creation of the Programme

Strategy Communications vs Communications Strategies

Today we are talking about:

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How to communicate strategy

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Which is different from:

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How to write a communications strategy

Telling people about strategic information (which is information that guides long-term direction and decisions, which achieve overarching goals and objectives)

Creating a plan about how to communicate information (which may not itself be strategic)

Evolution of ELIXIR’s five-year Scientific Programmes

2014-18

EUR ~18 million

2019-23

EUR ~36 million

2024-28

EUR ~41 million

• Drive the programming of Commissioned Services

• Sets out focus for our joint externally funded projects

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A collaborative effort of over two years

Extensive consultations

• Discussions with all Nodes
• Ideas developed by Platforms, Communities and Groups
• External stakeholder event, summer 2022
• Input and review from all ELIXIR governance committees

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Approval and launch

• Final approval by ELIXIR Board, October 2023
• Approval of Financial Plan
• Minor changes to Programme content
• Launch in Brussels, 5 December 2023

Roles and workflow - full Programme

Comms

Management Team

Head of Strategy

Admin & Ops

Tech Team

Human data

Vision & ownership

Engagement with Boards

Writing

Engagement with Nodes

Delivery of Programme

Comms

External Relations

Team

Role

Roles and workflow - brochure

1. Brochure proposal and approval - December 2022
2. Brainstorming with Director and Head of Strategy - Feb 2023
3. Creating of in-house draft (PowerPoint) - April 2023
4. Updates following feedback from Board - June 2023
5. Final in-house version - August 2023
6. Send to designers - September 2023
7. Send to printers - October 2023
8. Send to Brussels - November 2023

Communicating the Programme

External Comms

News release

ELIXIR website

10-year anniversary event

Physical copy

Presentations

Social media

Presentations:

• NIH (April 2024)
• All Hands Meeting (June 2024)

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Internal Comms

Weekly Brief

Master google doc

Meetings:

• Programme TC (January 2024)

ELIXIR intranet - to update

Where to find out more

Summary brochure (print & online)

Full Programme (online)

Ambitions & Outcomes (online)

News release

Overview of the Programme

ELIXIR 2024-28 Programme

Partnerships

Enable scientists to access and analyse life science data

Equip national Nodes for successful long-term operations

Tiers

Develop people and capacity to benefit science and society

Strategic Priority Areas

Deliver services to support federated data management and analytics

Cellular & molecular research

Biodiversity, food security & pathogens

Human data and translational research

Research data management & knowledge sharing

Reproducible analytics & infrastructure

Federated service delivery

Node operations

National research & open science policy alignment

Industry & innovation

Impact and long-term sustainability

Users of ELIXIR services

Management and operational staff

Technical and scientific staff

A diverse people network

SCIENCE

TECHNOLOGY

NODES

PEOPLE

Node operations

Tiers

Strategic Priorities Areas

SCIENCE

Tier

Strategic Priorities

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Ambitions

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Outcomes

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1.1 Connect the latest developments and established data resources to realise the potential of cellular and molecular biology

1.2 Mobilise and integrate molecular data to support transnational research programmes in biodiversity, food security and pathogens

1.3 Provide the infrastructure to support the discovery, access, sharing and analysis of human genomics data and linked phenotypic/other data on a massive scale

Enable scientists to access and analyse life science data

Node operations

Tiers

Strategic Priorities Areas

Cellular and molecular research

ANALYSIS

KNOWLEDGE

Reproducible analytics and infrastructure

Research data management and knowledge sharing

DATA

ELIXIR Identity

We enable scientists to access and analyse life science data

Node operations

National research and open science policy alignment

Integrating Nodes with industry and innovation

TIME

Management and operational staff

Technical and scientific staff

Human data and translational research

ELIXIR Purpose Together we accelerate the understanding of life

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A diverse people network

Node operations

Tiers

Strategic Priorities Areas

Programme social media campaign

• Three posts related to the new Scientific Programme were published

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• Future plan: a campaign of six to seven posts on scientific priority areas and strategic priorities areas.

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Update on ELIXIR social media - Mastodon trial

• 31 posts have been posted and has accumulated 113 followers.
• Mastodon flaws:
• It doesn’t provide a comprehensive analytics like LinkedIn and Twitter/X.
• It doesn’t have the scheduling function.
• Engagement comparison:�����
• ELIXIR will keep the Mastodon account and keep cross-posting suitable content, but will not invest more in setting up a server.

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