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Office Evolution Discovery Day - Marketing

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Your Office Evolution Marketing Team

Corporate Team

Rubin Beckner– Director Of Marketing

Mandy Jimenez – Marketing Coordinator

Brittny Fuchs – PR Specialist

Amy Weikel – Social Media Manager

Field Team

Darcy Masciotro – Franchise Director

Bradley Johansson – Franchise Director

Stephanie Sigler – Director of Franchisee Support

Jeff Joerling – Director of Business Development

Agencies & Vendors

215 Marketing – Digital Marketing Agency

Franchise Elevator – PR Agency

Birdeye – Reputation & Listing Management

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Where Do The Leads Come From?

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Hit the Ground Running

Once you have an executed lease, we will work with you on the following:

  • Press release announcing your new location.
  • Location Sub-Domain URL & Sales Phone Number IO request
  • Creation of Localized Micro-site
  • Creation of location-specific social media pages (LinkedIn, Facebook, and Google My Business)
  • HubSpot Account creation – Lead Capture Automation
  • Web analytics creation
  • Callrail (Call Tracking) Setup.
  • Photography and virtual tour solutions

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HubSpot CRM

  • Lead Management
  • Lead Workflow Automation
  • HubSpot Sales Access (BCM Only)
  • Location Dashboard – Big Picture Data
  • Meeting Link setup & management
  • HubSpot Chat Live Agent – Beta Coming Soon

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Pre – Sales Marketing

Hard Hat Specials & Book-A-Tour

  • Digital Vendor Selection
  • Pay-Per-Click Strategy & Kickoff
  • Facebook, LinkedIn, and Local Display (Local Branding)
  • Online Local Listing, Google My Business, Bing, Yelp, etc.…

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Grand Opening Event

  • Plan a successful opening event
  • Manage Who to invite: Chamber, Mayor, Media, influences
  • Local PR/Marketing of Local Event: Press Release.
  • Ribbon Cutting and grand opening kit.
  • Onsite Event Prior to & Day of to manage Logistics & Continue to Promote the Event.

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National Ad Fund

  • Provided Ongoing Brand Advertising
  • Display Retargeting, National Campaigns
  • Take Advantage of Scalable Opportunities
  • Website and Social Media Management
  • Reputation Management
  • HubSpot Customizations, Automations and Templates
  • Ongoing PR Support
  • Customized Marketing Collateral

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Support for Franchisees

  • PR Support
  • Creation of Website Location listings on officeevolution.com
  • Brand Media Guide
  • Marketing Collateral Templates
  • CRM/HubSpot Sandbox Access
  • LMS Training Content Access
  • Sales & Marketing Training Content
  • On-site Training
  • Local Marketing Strategy Consultations