RUN DIGITAL

GROWTH ROADMAP

SEO and Paid Search Roadmap

Aion Aminos

A combined 6 to 8 week growth plan

Prepared by Run Digital · June 2026

EXECUTIVE SUMMARY

The Strategy at a Glance

Two channels, one plan. SEO is the growth engine. Paid search runs only where Google allows it.

Organic Search

PRIMARY ENGINE

The primary, compounding driver. Build a cluster architecture across the resource center to own the peptide research space over time.

Paid Search

ELIGIBILITY GATED

Heavily restricted for peptides. We run the narrow compliant surface and gate everything else behind an eligibility check.

THE MODEL

How the Two Channels Work Together

SEO Builds Durable Demand

Cluster content earns rankings that keep compounding and bring qualified researchers month after month.

Paid Captures What Is Eligible

Compliant supply and branded campaigns pick up high intent demand that clears review.

Both Feed One Funnel

Optimized product pages and CRM convert traffic from either source into orders.

When paid search is blocked for the catalog, the SEO engine carries the growth on its own.

PART ONE

Organic Search

Build the engine that compounds.

STARTING POINT

Where We Are with SEO

Product Pages Optimized

Every product page is already optimized and ready to receive internal links.

Two Blogs a Week

A steady publishing rhythm is live in the resource center.

Young Resource Center

Launched early 2026, so this is a land grab window. Depth built now pays off.

The upgrade is to stop publishing standalone posts and start building interlinked clusters.

ARCHITECTURE

The Cluster Strategy

Each of the seven category pages becomes a pillar. Blogs are spokes that link up to the hub and across to products.

Category Pillar

The hub page for each topic

BPC-157 research overview

TB-500 research overview

BPC-157 vs TB-500

GLOW blend explainer

Product Pages

GLOW, Wolverine, single peptides

Repeated across all seven categories. Cognitive, Cellular Energy, Metabolism, Immune, Longevity, Tissue Repair, and Muscle Recovery.

WHAT WE BUILD

Content Workstreams

Cluster and Pillar Mapping

Assign every post to a category and strengthen each pillar page.

Blend and Comparison Content

Branded blends and vs posts that carry buyer intent and low competition.

Supporting and Authority Pages

Reconstitution, purity testing, and storage guides that build topical depth.

Internal Linking and Schema

Connect spokes to hubs and products. Add Article and FAQ schema.

Trust and E-E-A-T Signals

Author bios, citations, and a methodology page for this YMYL space.

Refresh and Measurement

Update older posts and track indexation and rankings in Search Console.

THE CADENCE

The 8 Week Content Cadence

Validate priority keywords in Ahrefs or Semrush before locking the order. Lead with the specific, commercial terms for faster wins.

QUALITY AND COMPLIANCE

Built for Trust and Compliance

Peptides are a YMYL topic, so the content is written to earn trust and stay compliant at the same time.

Research Framing Only

Describe sequence and mechanism, never outcomes. No health or treatment claims.

Cited to Literature

Reference published research so claims are grounded and verifiable.

Author and Methodology

Credentialed author bios and a testing methodology page signal expertise.

The careful framing keeps content compliant and is exactly what Google rewards for health topics.

PART TWO

Paid Search

Run only where Google allows.

THE LANDSCAPE

Where Paid Search Stands

Before any spend, one fact shapes the paid plan. Google restricts what Aion is allowed to advertise.

Prohibited Category

Research peptides fall under Google's unapproved pharmaceuticals and supplements policy.

Two Policy Surfaces

Google Ads and Merchant Center both enforce this, so the product feed is exposed on its own.

Suspension Risk

Violations can suspend the account. Egregious cases are suspended on detection with no warning.

Per Google Ads Healthcare and medicines policy and Merchant Center product policies.

THE PAID PLAN

Our Eligibility First Approach

We confirm what can run before we spend, then concentrate budget on the surface that clears review.

1

Triage

Weeks 1 to 2

Audit the catalog and confirm scope

2

Test

Weeks 3 to 4

Run the compliant surface through review

3

Decide

Weeks 5 to 6

Measure, appeal once, hit the gate

4

Scale or Pivot

Weeks 7 to 8

Grow what works or move the budget

Go or No Go gate sits between Decide and Scale. If the catalog cannot clear review, that budget moves to SEO and the affiliate program.

SCOPE

What We Can and Cannot Promote

Likely Eligible

Non peptide lab supplies such as bacteriostatic water, reconstitution water, and vials

Branded search on Aion Aminos terms, pending destination review

Not Eligible

The peptide catalog and every blend

Melanotan 2 and any research compound

Anything framed with health or outcome claims

Eligibility depends on Google's review of the whole destination, not just the advertised item.

INTEGRITY

Guardrails We Hold

Forum advice in this niche leans on tactics that get accounts banned. We do not use them.

No cloaking or hiding checkout from Google's crawler

No bridge or doorway pages built to deceive review

No repeated resubmission of disapproved ads

What we do instead. Clean, compliant campaigns and a single honest appeal when one is warranted.

These tactics trigger permanent, no warning suspensions that would risk Aion's entire Google presence.

ONE TIMELINE

The Combined 8 Week Plan

SEO runs continuously from day one. Paid moves through eligibility in parallel.

W1

W2

W3

W4

W5

W6

W7

W8

SEO

Paid

Two blogs per week + cluster build

Pillars · Comparison and blend posts · Authority pages · Schema · Refresh

Triage

Weeks 1 to 2

Test

Weeks 3 to 4

Decide

Weeks 5 to 6

Scale or Pivot

Weeks 7 to 8

Go / No Go

If paid clears review it scales in weeks 7 to 8. If not, that budget joins the SEO and affiliate engine.

MEASUREMENT

How We Measure Success

Different channels, different signals. We track leading indicators early and revenue as it follows.

SEO Signals

Indexation and crawl coverage

Impressions and keyword rankings

Cluster internal link depth

Organic sessions and conversions

Paid Signals

Approval and disapproval status

Eligible impressions and clicks

Cost per acquisition

Conversions on compliant SKUs

No targets are promised here. We baseline in the first weeks and set goals from real data.

NEXT STEPS

Recommended Next Steps

1

Approve the combined roadmap and the paid eligibility gate.

2

Keep the content engine running while we validate paid eligibility.

3

Give Run Digital access to Search Console, Analytics, Google Ads, and Merchant Center.

RUN DIGITAL

Let's run together.