smarter music marketing

TRADITIONAL INFLUENCER MARKETING

2 >

  • No engagement guarantee
  • No time of post guarantee
  • Not scalable
  • No content control
  • $0.12 – $0.20 per impression

Unpredictable.

INFLUENCIA

3 >

  • No Engagement Guarantee
  • No Time Guarantee: 24 hour execution
  • Not Scalable: 50 million daily reach
  • No Content Control
  • $.001 per impression

Performance Based.

WHAT IS INFLUENCIA?

Influencia is a influencer marketing solution. We work with fans and famous social influencers to help artists reach new audiences.

We combine the authenticity of fan endorsement with the large reach of our influencers to drive video views and streams.

THEMED INFLUENCERS

We work with 200+ accounts with over 440 million followers. We use these accounts to share content at scale and we customize campaigns to reach users that fit your audience.

Female

61%

American

88%

Ages 18-24

91%

DEMOGRAPHICS

CASE STUDY: COLUMBIA RECORDS

total cost

“Influencia was able to save us time and help promote Olivia Noelle at scale. The amount of impressions, views and ultimately engagement that Influencia was able to deliver speaks for itself.”

  • Nicole Lee, Digital Marketing

90,424

Engagements

4,041,962

Impressions

Social Video Views

365,913

1,633

Retweets

CASE STUDY: COLUMBIA RECORDS

total cost

We used our themed accounts to share Olivia’s tweets. This resulted in 839 retweets and 2,900 likes on a single tweet.

Influencia found fans who listened to similar artists and had them promote the release. Our influencers shared the content.

HOW CAMPAIGNS WORK

STEP 1

We identify the fans who are happy to authentically promote the music.

STEP 3

48 hours after the campaign send you a report with campaign analytics.

STEP 2

During the campaign, our influencers share the content in 20 minute intervals.

CAMPAIGN INFORMATION

  • We charge on a CPM model.
  • Discounted prices available for larger campaigns.
  • Campaigns run from 9 A.M. to 1 A.M. EST.
  • Typical cost per engagement is under $.08 .

TWITTER FOCUS

328 Million

monthly active users

Here’s why:

  • Retweeting is the most used form of sharing across social media.
  • 49% of users rely on recommendations from influencers on Twitter.
  • Most influencer marketing companies focus on Instagram. Through Twitter, we’re accessing an untapped audience.

FAQ

Are you reaching real people?

Yes. Our accounts are constantly being audited and as of October 2017, 94% of our followers are humans.

Can I select the influencers?

Yes, we can have our social influencers post about your music. For the large scale sharing, we cannot specify influencers. This is how we reach enormous scale at low costs.

Influencia_Capabilities - Google Slides