Building community through
local journalism
We are Detour Detroit.
Google News Innovation challenge winner, 2019
Detroit Journalism Engagement Fund grantee, 2019-2020
Facebook Community Network grantee, 2020
Facebook Membership News Accelerator, 2020
Local Media Association Journalism Funding Lab, 2020
Solutions Journalism Network grantee, 2020-2021
Elections SOS grantee, 2020
Emma Bowen Foundation intern grantee, 2020
Women-owned local journalism outlet
Committed to diversity and inclusion
Entrepreneurial and innovative
What is Detour?
The guide to Detroit, for Detroiters
Detour creates next-generation newsletter products that provide the status update on Detroit. Original journalism, curated links and events delivered straight to your inbox.
Powered by Community
20,000+ newsletter readers
500 paid members
1,000 Facebook group members
100,000+ monthly website visitors
400,000 monthly social reach
75,000 monthly social engagements
The Detour Universe of Brands
Who subscribes to Detour?
65% under age 45
Live in / love Detroit
60% have a HH income of $75,000+
96% say supporting local is very important
90% shop locally at least every week
75% give to a nonprofit 4x per year or more
Building habits to develop trust
Habit: Our newsletters and guides reach readers in their inboxes and simplify the news, creating a modern journalism consumption habit for 25-45s
Trust: We answer every email, every question and every helpful comment in our 1,200-person Facebook group.
Inclusivity: The majority of our stories are written by women and/or BIPOC residents.
Member discounts and incentives
Unique user experiences
Native advertising
Scroll-proof ads
We offer our partners the opportunity to share their story to our newsletter audience in a native format that mimics the style and feel of our signature journalism.
Highly readable.
Potentially addicting.
Our newsletters create a habit for Detroiters who care about their communities.
Want to reach multiple audience demos? Book an ad in multiple newsletters or our website!
Social content with conscience
We’re digital natives, fluent in all things social.
Our social marketing campaigns on Facebook and Instagram speak from the heart -- and connect with readers across the city.
Sponsor our journalism
Our community-powered journalists are going deeper into the complex systems and relationships that make Detroit one-of-a-kind.
Your sponsorship sustains this critical reporting and lets you align your brand with the equitable journalism our readers LOVE.
Going virtual
Detour Detroit was one of 15 organizations selected by the Texas Tribune’s prestigious RevLab to participate in an immersive 8-week bootcamp on pivoting live events to the virtual space.
Experiences
Interactive masterclasses, intimate fireside chats and insider access with Detroit’s leaders and creators
Creating meaningful moments out of the fabric of our city
Exclusive brand alignment and sponsorship opportunities are available
Keep Detroit Local Sponsorship Packages
Access to special membership pricing for your team members
Opportunity to create an online promo code (detourdetroit) for our members to access discounts or special offers on your website
Share your business news in our special member email newsletter just for members
15% ad discounts
Package price: FREE
5 native content advertising spaces
in our newsletters
Sponsorship and underwriting credit for 1 equitably-focused journalism article
1 paid social ad on Detour channels
Participate in Detour-sponsored giveaway and receive qualified leads
Opportunity to share exclusive content with Detour members (recipe, playlist, featured product, etc.)
PLUS everything in the column on the right
Total value: $4250
Package price: $1500
1 Q&A with company founder or key leader, produced by the Detour Creative Studio and published on our site.
Customized digital advertising package on DetourDetroiter.com
Sponsorship and underwriting credit for 1 local journalism article
10 native content advertising spaces in our newsletters
1 feature in Detour’s monthly member newsletter
PLUS everything in the column on the right
Total value: $9250
Package price: $3000
Detour Supporter
Detour Advocate
Detour Champion
Individual pricing available
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