Maryland 2022 Survey on Adult Use Cannabis Initiative (Question 4)

Donna Victoria

Victoria Research

Katrina Gamble

Sojourn Strategies

Sojourn Strategies

Drew Mitchell

SOJOURN STRATEGIES

VICTORIA RESEARCH

sojournstrategies.com

victoriaresearch.com

Registered Maryland Voters: September 11- 19, 2022

2

RESEARCH METHODOLOGY

762 complete interviews were conducted between September 11th and 19th 2022 (762 complete and 161 usable partials)

​

All interviews were conducted online. Text invitations were sent to a likely registered voter sample taken from the VAN, which included anyone who cast a ballot in the 2014, 2018, or 2020 general election and new registrants since the 2020 election.

All respondents passed voting screeners where they are required to confirm that they are registered and either almost certain, probable, or at least 50-50 to vote in November 2022.

​

With this sample size, there is a 3.7% margin of error at the 95% confidence level.

​

3

KEY FINDINGS

Question 4 - Legalization of Adult Use Cannabis Initiative has Strong Support

​

• Question 4 reads as follows: “Do you favor legalization of the use of cannabis by an individual who is at least 21 years of age on or after July 1, 2023 in the state of Maryland?”
• 69% of responses are FOR the legalization of adult use cannabis.

​

There is also a strong interest in the legalization of adult use cannabis

• When asked “How would you rate your interest in the cannabis legalization initiative?”
• 59% of respondents show a strong interest in legalization of adult use cannabis.

​

Legalization of adult use cannabis can be a turnout issue for medium to low motivation voters.

• Of the 13% of the sample that said they were probably, 50-50, or unlikely to vote – 60.5% said they were more likely to vote if they knew cannabis legalization was on the ballot

​

Among all respondents, 53% said they were more likely to vote in November after seeing the language of Question 4

• 64 percent of Black voters were more likely to vote in the upcoming election after seeing the language of Question 4

​

4

For, Strongly

For, not so Strongly

Against, not so Strongly

Against, Strongly

Usually skip/Might skip

Undecided

Question 4 has Strong Support across Race & Especially among Young People Of Color

For

Against

Net

69

71

71

89

23

18

16

6

+46

+53

+55

+81

“Do you favor legalization of the use of cannabis by an individual who is at least 21 years old after July 1, 2023 in the state of Maryland?

69

20

+49

5

For, Strongly

For, not so Strongly

Against, not so Strongly

Against, Strongly

Usually skip/Might skip

Undecided

Strong Support Across the State - Especially high in Baltimore Co + Baltimore City

For

Against

Net

80%

9%

4%

There is strong support in CD1 with 71% FOR with a Net of 48 and 51% of respondents in CD1 are more likely to vote after reading Q4 language.

Q9 asks, “Do you favor legalization of the use of cannabis by an individual who is at least 21 years old after July 1, 2023 in the state of Maryland?

52%

15%

17%

5%

2%

8%

52%

16%

5%

5%

13%

8%

52%

14%

4%

15%

3%

12%

55%

19%

7%

12%

2%

8%

68%

14%

6%

4%

8%

52%

17%

3%

16%

11%

69%

20%

+49

68%

19%

65%

74%

83%

69%

19%

18%

10%

20%

+49

+46

+56

+73

+49

6

Cannabis Motivates Voters: Analysis by Race

Q10 asks, “Now having read the language for Question 4, the adult use cannabis legalization initiative would you say you are more or less likely to vote in the November 2022 elections?

Much More Likely

Somewhat More Likely

No Difference

Somewhat less likely

Much less likely to vote

More Likely

Less Likely

52%

3%

46%

64%

63%

61%

2%

4%

4%

3%

7

Cannabis Motivates Voters: Analysis by Geography

​

Much More Likely

Somewhat More Likely

No Difference

Somewhat less likely

Much less likely to vote

More Likely

Less Likely

Q10 asks, “Now having read the language for Question 4, the adult use cannabis legalization initiative would you say you are more or less likely to vote in the November 2022 elections?

52%

2%

47%

58%

51%

68%

50%

3%

3%

4%

7%

0%

8

Young People Support Q4 and Are Motivated to Vote by Adult Cannabis Legalization

Q10 asks, “Now having read the language for Question 4, the adult use cannabis legalization initiative would you say you are more or less likely to vote in the November 2022 elections?

Q9 asks, “Do you favor legalization of the use of cannabis by an individual who is at least 21 years old after July 1, 2023 in the state of Maryland?

Ages 18 - 39