conneCTEd: The web-based

career exploration system

“What do you want to be when you grow up?”

The Problem

Source: YouGov, Internet-based market research and data analytics firm

• Changing majors is additional time and money
• Daunting for BIPOC and/or first-gen low-income students

Demographic Insights

340,000+ students in the CPS district

Source: CPS Student Stats and facts 2020-2021

Who

What

Our Solution?

Why

Our Mission and Solution

Address systematic career access

For career exploration

a web-based career exploration system

BIPOC and/or

First-gen Chicagoans

6-10th grades

The Solution:

Currently others are:

• One Dimensional
• Way Too Long
• Not Smart Enough
• Out of Date

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conneCTEd is:

• Personalized
• Interactive
• Inclusive and Unbiased
• Actionable

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The Solution: web-based career exploration system

Career Aptitude “Test”

Area of Interest

Careers

Explanation

Resources

• Simulations

and Games

• Articles
• Videos

Career Aptitude Test

Realistic

Investigative

Artistic

Social

Enterprising

Conventional

i.e. mechanical, construction

i.e. research,

experiments

i.e. design, art,

crafts

i.e. sale, politics,

banker

i.e. teaching,

medical care

i.e. assistant,

clerk

• 10 minute quiz
• Multiple-choice with scenarios
• Matches students to one area of interest
• No generic/specific careers

Based on John Holland’s RIASEC Theory of Career Choice

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Career Aptitude Results

Realistic

Computer Technician

Auto Mechanic

Auto Mechanics work with an array of equipment to inspect, repair, and maintain automobiles.

Associated Holland Codes for this career: Investigative, Realistic

Academic majors to consider: Automotive Technology

• How Do You Become an Auto Mechanic?
• What Are Different Types of Auto Mechanic Jobs?
• What Is the Job Duty of an Auto Mechanic?
• What Are the Benefits of an Auto Mechanic Job?
• Auto Mechanic Job Description Sample

Realistic types are natural problem-solvers who take on roles that involve repairing or assembling things. Practical careers are fitting for them, as they usually find the most success in professions that are hands-on.

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+

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Search? |

Career Aptitude Resources

Auto Mechanic

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Search? |

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• Interactive games and simulations

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Why is this worth finding a solution for?

• Close the unequal opportunity race and gender gap
• Young adults of color can learn about careers and education associated with various professions, whether that be trade school, undergraduate, and/or graduate school

​

• Increasing job market: 50% of todays jobs didn’t exist years ago

​

• They will also learn about career-building skills such as:
• Networking
• Receiving/giving feedback
• Tacit knowledge
• Professional attire and communication

Roll-Out Strategy

​

1. Introduce website to CPS students through volunteer speakers
2. Allow students to take career aptitude test and learn about other resources within website
3. Equip CPS schools and teachers with tools to promote conneCTEd with students with a premium subscription

​

conneCTEd will be a free website sponsored by premium purchases and ads

• Student vs Teacher price for premium ($: varies)

Financing

* Premium plans are Ad-free

Competition & Differentiation

• Location & Positioning
• Greater Accessibility & Unique Experience Tailored to Student
• School-centered model

What we are offering:

What is currently offered:

Partnerships

fight unemployment rates for young adults 18-24

a career platform designed specifically for Black, Latinx, and Native American students and professionals

expanding career pathways and opportunities for youth from underserved communities

Conclusion

Thank you

Do you have any questions?

career@connected.com

+91 620 421 838

connected.com

CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon and infographics & images by Freepik.