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Conversion-optimised

landing pages

Oct 2022

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What is landing page optimisation all about?

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In a Nutshell

Improving the user experience on landing pages by conducting certain optimizations is a method of analyzing landing pages and implementing changes to increase conversions.

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  • Looking at both quantitative and qualitative behavioral data to see how users interact with the page

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  • Redesigning or A/B testing page elements

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  • A/B testing different CTAs and content

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  • Landing pages are usually designed for specific marketing campaigns

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Why is landing page optimisation important?

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A highly optimised Landing Page

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  1. Can be a powerful tool to make a pitch for your services or goods that you are selling

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  • Can be designed to capture leads or directly sell a product

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  • Can be extremely useful at converting visitors

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Different Business, Different Landing Pages, Different Goals?

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Free Trial

Sign Up

Filling out a Form

for a sales team

Purchase of

Product

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Lead Generation

(Newsletter, Downloads)

Different goals of Landing Pages

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Depending on the business model landing pages can look very different and therefore their conversion goals and call to action

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Landing Page Optimisation Best Practices?

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Let’s skip the fanciness

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Motivator

Roadblocks

Catch

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Collect Data

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  • Our goal here is to eliminate assumptions and ask our visitors what their motivations are, what are they looking for and why they want it

What’s the main reason for your visit today?

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_________________________

Motivator

JUST ASK

Roadblock

What, if anything, is stopping you from [desired action] today?

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_________________________

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Status

Gold

Motivator

Roadblocks

Catch

This will help you define your top persona and what they need with real data

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Collect Data

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  • Our goal here is to dive into user behaviour analysis to find the roadblocks to conversion

USER BEHAVIOUR

Status

Gold

Motivator

Roadblocks

Catch

High Exit

Points

Identifying high-traffic exit points where visitors are lost helps focus optimization efforts on the biggest opportunities

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Problematic site section on exit points

By Using heat maps tools we can record user’s behaviour on problematic sites and identify what is causing the issue

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Collect Data

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  • Our goal here should be to figure out what has persuade the customer or lead to take action

POST CONVERSION

Status

Gold

Motivator

Roadblocks

Catch

Post conversion

survey

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- How would you rate your overall experience?

-What did you love the most about the experience

-What almost stopped you from completing your purchase?

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Status

Gold

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Conversion Optimised Landing Page Trends?

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2022 Landing Page Trends

Hero Section

Differentiation

Logo Wall

Features

Testimonials

Wall of love

Facts Numbers

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Hero Section

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Testimonials

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Logo Wall

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Features

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Differentiation

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Wall of love

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Facts in numbers

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Social Media

Look & Feel

Stories

Shoppable Feeds

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Business Consulting