IT310 Project�(Nyagical)

STUDENT NAME 1: Philmon Mehari(20%)

STUDENT NAME 2: Muhammad Abdul Mannan (20%)

STUDENT NAME 3: Jacklin Wey (20%)(6 text slides + 9 screenshot slides)

STUDENT NAME 4: Amanda Li (20%)

STUDENT NAME 5: Bobby Emmanuel(20%)

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Professor: Dr. Robert Statica | Course: IT310 | Date: 6/24/2022

Table of Contents

1. Title Page
2. Description of your Product/Company/Service
3. Competitive Advantage
4. Technology Package
1. Website Components
2. Hosting Infrastructure Details
3. Security
5. Market Strategy
6. Legal Environment
7. References

Description of your Product

• Startup company: NYAGICAL https://nyagical.weebly.com/e-commerce.html
• This is a company that sells digital, hand-made art commissions for either individuals, or other companies/parties in need of graphic assets, illustrations, or designs for their personal or commercial projects.�
• Those projects could be…
• Commercial: comics, book covers, games, shirt-designs,
• Personal: icons, banners, wallpapers��

The Problem

• People might need an artist to design an illustrative product for their company, but not know where to start looking.
• Some might post job openings on Indeed or LinkedIn, but that causes companies to depend on people to apply for their jobs.
• It could take a long time for companies to find the right candidate, and this format makes it even more harder to shift through their portfolios to see if they like the art or not.
• The formal hiring process takes time, energy, and resources, which might not end up well if the person isn’t a good match for long �term or sudden work.

The Market

• The primary market the startup is after is the Entertainment industry.
• This industry spans a wide range of different clients; individual or company.
• Some might be single individuals looking for personal artwork to use and enjoy as a desktop wallpaper, hung up on a wall, or to use for smaller commercial endeavors like self-publishing or streaming.
• Another client includes other startup companies or even larger industries.
• Those types of industries include smaller indie game companies, or big name companies like Activision Blizzard, or Webtoons, etc.

Why is this a good product?

• Essentially, the company is based off of freelancing a service. In this case, the service is getting customized artwork based off of the customer’s vision.
• The website allows a potential customer to browse through a portfolio in an accessible and efficient way and browse through different styles they would prefer.
• It eliminates having to go through a middle-man to hire artists and allows multiple iterations for more potential ideas and creativity.
• Also eliminates the need for companies to buy their own office space and hardware.

Why is this a good product part 2.

• Since its a company operated by only one, or a few people, it is easier to communicate directly with the artist to get something unique/customized.
• Variety of different styles and designs to choose from depending on the needs of the client.
• Can either do long term or short term work on contract-basis�without going through the hurdles of applying for official�positions.
• Higher quality work: The artist(s) work represent the freelance company. They are determined to provide the best and have more flexible/faster turnaround time for potential repeat business.

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How will it solve the identified problem?

• Flexibility to hire artists on-demand for sudden projects that in-house artists cannot fulfill.
• Freelancing saves more money than hiring an official employee that works on a salary or fixed rate. Most products have one-off costs and fees.
• Less risk = Can either do long term or short term work on contract-basis�without going through the hurdles of applying for official positions.
• It eliminates having to go through a middle-man to hire artists.
• Since its a company operated by only one, or a few people, there is less �hand-holding required, and less responsibility with official paperwork.
• (more gigs = more worldwide/industry experience)

Competitive Advantage

• Who are your competitors?

• Other freelance artists
• There are various kinds of artists who also does freelance work.
• Similar style & quality

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• Brand Companies
• Official companies can sell art for a very high price due to the fact that they are a medium/large company and a brand. (guarantee work & confidential transaction)
• Sells personal / commercial license with contracts & agreements.

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• What’s their market segment?

• The market segment for this product is geared towards other creatives, content creators, and people that want digital hand art for website decoration purposes or that enjoy anime-theme art as well.
• We also are targeting any video game developers that are looking for original art to use in their game development, if needed.
• It is well established that many as the demand for digital has skyrocketed over the last 10 years so this website offers potential consumers the opportunity get professional digitized personal art without hassle of having to try to make your own.

• Benefits

• Authentic Hand-drawn Art
• Will not use or reuse other people’s work
• Everything sketched & designed by hand for the client by an employee.

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• Our own Term of Service.
• Follow our own rules & flexibility (Can add extra detailing & requests to your commission)
• No 3rd party freelance website (i.e.: Fiverr, SketchMob) typically forces artists to follow their ToS & schedule.
• No extra fees. (i.e.: service fees, taxes, etc.)

Technology Package

• How do you build this product for service?

• Powered by Weebly website service
• For customers to find our products and services.

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• Using art programs to create the commission
• Clip Studio Paint
• PaintTool SAI

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• Using Drawing Tablet
• Huion Kamvas Pro 13

• What is the technology required to create the site?

Ecommerce platform

• This is where the site will be created and runned from
• Sites like weebly, shopify, wix, and squarespace are good examples of ecommerce platforms.
• You will need to use languages such as Html, PHP, CSS, and Java to customize and shape the site into what you want.
• They may also offer Saas(Software as a Service) which basically are starter templates for beginners or less experienced people.

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• What is technology required to sell?

• Internet Merchant Account
• “An internet merchant account is essentially a bank account for an online business”(paypalobjects 1).
• Payment Service Provider
• Payment service providers connect merchants to the broader financial system so they can accept credit and debit card payments from customers.
• Examples of PSPs are Paypal, Stripe, Square
• A payment gateway could have its own payment page or self hosting the pages of the checkout.

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• Hosting infrastructure

• Right now we are using Weebly to host our website which is a free cloud web hosting service.
• We planned that as our purchases increases we will have a local server which will have a web hosting apache system to host our website so it can hold the load of more users.
• At that time we also planned to have mysql database on our local server to ensure the data security.
• This will also ensure the servers stability and its down time.

• Measures taken to secure crucial information

• For our website we are using Content Security Policy (CSP) to secure both personal information of user and user’s credit card information.
• Content Security Policy (CSP) is an added layer of security that helps to detect and mitigate certain types of attacks, including Cross-Site Scripting (XSS) and data injection attacks. These attacks are used for everything from data theft, to site defacement, to malware distribution.
• Url to our ecommerce website
• E-Commerce - NYAGICAL (weebly.com)
• Free cloud hosting platform (weebly)

Website Components

• Front-page

• Product

• Search

• Products

• Shopping Cart

• Payment Integration

• About us

• Terms of Use/Legal Stuff

Order Confirmation

Market Strategy

• How do you plan to advertise and market?

• Social Media platform (business account)
• Instagram, Facebook, Pixiv, Pinterest, etc.
• Boost Post (pay money for advertisements)

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• Partnerships with other artists
• Network with other artists
• Collaborations & special sales

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• Participate in art-related conventions or events
• Art conventions
• Sell physical pieces (posters of Original characters)

• Advertisements (where, how, cost, how do you achieve virality?)

• Instagram Business
• Boost post will cost $30k over 30 days (estimated reach: 2.6~6.9mil users)
• Cost can be adjusted
• Facebook Pages
• Sells products & use the marketplace on facebook
• Create posts about sales & new editions to the shop
• Follow Trends
• Trendy art videos on TikTok or Instagram

• Estimated sales numbers

• What are your estimated sales numbers?

For our estimated sales in the next 5 years:

• Our consertive to high estimate is about $5,000-15,000 per year
• That would make our 5 year sales amount $25,000- $75,000 in total
• Realistically this what we think is the most likely sales amount because of how difficult it is to start out as an small digital art commission company.

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Legal Environment

• Addressing the legal environment
• As this is business sells digital art commissions, almost all children of all will be able to freely access all the websites content.
• Laws of other countries where you plan to offer the Product/Services
• Copyright Laws: In the UK and other western European countries we are allowed to automatically copy the art commissions made for free, thus protecting the content of the artist and the person purchasing the commission.
• Business License: To sell art commissions all over the world, we would probably need a digital license that eligible for all countries that require it.

References

• https://developer.mozilla.org/en-US/docs/Web/HTTP/CSP
• https://en.wikipedia.org/wiki/Anime
• https://reelrundown.com/animation/Top-Anime-Rivals
• https://industrytoday.com/technologies-needed-to-start-an-ecommerce-store/
• https://www.paypalobjects.com/en_US/vhelp/paypalmanager_help/internet_merchant_account.htm

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