THE SMAAASH BOOKING ENGINE
With the Smaaash booking engine, we transformed the way users plan th
gaming experience.
The problem that the SMAAASH BOOKING ENGINE solved
Given that Smaaash is a one-of-a-kind experience center in every city that has one, the
bowling lanes, the famous advised-by-Tendulkar cricket lanes and the go-kart tracks were
typically full.
The problem was rather worse in the evenings and weekends.
This problem was solved by the design, creation and successful implementation of the
Smaaash Booking Engine – that combined cutting edge creatives and technology that is
geared to move towards AI-linked offer structures.
The problem that the SMAAASH BOOKING ENGINE solved
From a prominent “Book Now” CTA to a
smooth, step-by-step flow.
• Users select their location,
• Choose a game,
Smart logic prevents double bookings for the
same time slot, and digital confirmation lets
users skip ticket queues entirely delivering a
frictionless, queue-free gaming journey. This
upgrade turned casual interest into
• Pick a time slot via a calendar,
• View real-time pricing.
committed footfalls, blending convenience,
A simple form captures essential details, and technology, and fun into one powerful
secure payment ensures instant confirmation. platform.
USER INTERFACE
HOME PAGE
Welcome to the gaming alley
Scroll. Scroll, scroll…
Aaand…
Stop!
Select your
game
Time your date!
WhatsApp Chat Link
Can’t write? Speak!
Select your
game
Time your date!
WhatsApp Chat Link
Can’t write? Speak!
The Offers
You Can’t
Refuse!
How much can you drink?
And how much can yo
play?
Forget it… just see the film!
The amount of money people spend is nuts!
F&B & GAMING
OFFERS
₹ 30
₹ 25
₹ 20
₹ 15
₹ 10
₹ 5
₹ 26
₹ 25
₹ 21
₹ 18
₹ 11
₹ 10
₹ 9
₹ 9
₹ 6
₹ 3
₹ 2
₹ 1
₹ 1
₹ 0
Date (month wise)
Business from via the Smaaash
Cricket bookings
₹ 100
₹ 90
₹ 80
₹ 70
₹ 60
₹ 50
₹ 40
₹ 30
₹ 20
₹ 10
₹ 0
₹ 91
booking engine has gone from Rs. 7
lakhs a month to more than Rs. 34
lakhs per month.
₹ 82
₹ 58
₹ 50
₹ 48
₹ 46
₹ 31
₹ 31
₹ 31
₹ 29
₹ 22
Just a 5X growth in 13 months!
₹ 12
₹ 1
May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 May-25
Date (month wise)