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eXp UK eXplained

With Adam Day, International Expansion Leader | UK

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UK eXpansion Leader

  • 20+ years of experience of selling and letting properties in the UK with independents, corporates and online.
  • Adam Day launched one of the first online estate agency businesses from scratch in 2006 - hatched.co.uk.
  • Hatched was acquired by the most successful property business in the UK - The Connells Group
  • Worked at board level at Connells, easyProperty & Emoov/Tepilo
  • Leading the growth of eXp in the UK
  • Considered an agent of change within UK estate agency

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Founder and CEO

  • Glenn Sanford had important roles at Internet start-ups before launching an estate agency career in the US 2002.
  • In his fourth year in estate agency, with a major national franchise, his team sold more than $60 million worth of property by connecting with consumers online.
  • Glenn believed that agents & negotiators did the heavy lifting in estate agency and deserved the benefits of being a shareholder and an income based on the level of their contribution.
  • In 2009, Glenn founded the first cloud-based estate agency business in the US — eXp. �

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  • This is YOUR business, so work when you want

  • We make it about YOU, with your name front & centre

  • We don’t ‘manage’ you, or set targets for you

  • You set your own fees

  • You receive 70% of the fee you generate

  • Become a co-owner at eXp with the likes of Glenn Sanford, Jason Gesing, Adam Day and every other agent who joins eXp

  • Create a recurring lifetime revenue stream from bringing other agents to eXp UK

Key Points of Our Business Model

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Cloud Campus Environment

  • Work from anywhere
  • No bricks & mortar or expensive leases means we can invest in agent support and technology
  • Instant access to training and support
  • On-demand support services
  • Specialist support teams in the UK will grow, in line with the agent growth at eXp UK
  • Benefit from a powerful referral network

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Explore the Community

Real-Time Support

Team Collaboration

Information Sharing

Daily Training

Specialised Departments

Large-Scale Meetings

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Cloud Campus Environment

  • Work from anywhere
  • No bricks & mortar or expensive leases means which means we can invest in agent support and technology
  • Instant access to training and support
  • On-demand support services
  • Specialist support teams in the UK will grow, in line with the agent growth at eXp UK
  • Benefit from a powerful referral network

Our Business Model

Use your eXp UK membership to work at shared business lounges at Regus, across the world.

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Estate Agency Software

eXp provide agents with a state of the art CRM to manage their estate agency business through https://loop.software

  • Matches Buyers to Properties
  • Automatically updates your website
  • Upload to Rightmove & Zoopla
  • Diary
  • Appraisals
  • Add Viewings & Offers
  • Sales Progression
  • Prospecting (Touting)

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Lead Generation

  • Integrated touting platform, pulling in data of properties For Sale with other agents�
  • Automated direct mail/touting facility�
  • Facebook advertising campaigns�
  • Grow your social media following with over 170 content ideas provided to you�
  • Training on all aspects of lead generating

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  • 50+ hours of live training�each week
  • UK sessions hosted by Adam Day, along �with eXp agents, who share their �techniques and best practices across the �network of eXp agents
  • Learn from industry experts about:
    • Sales and winning instructions
    • Lead generation
    • Social media
    • CRM and technology tools
    • Conveyancing, Financial Services
    • Accounting

Live Training

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Income & Costs

Commission & Cap

  • 70/30 commission split
  • £24,000 cap

After that, earn 100% commission for the remainder of your anniversary year, subject to a £250+VAT per completion 1

1 Once capped and the transaction fees total £10,000 then the capped transaction fee is reduced to £100+VAT.

Standard Costs 2

  • £125+VAT (£150) start-up fee

Monthly Costs 2

  • £75+VAT (£90)/month tech fee

  • £25+VAT (£30)/month eXp University fee

  • £25+VAT(£30)/month call centre and portal fee

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Lettings

  • ‘Let Only’/’Tenant Find’ Service Offered by eXp
  • You list the properties and negotiate the terms with the tenant
  • Upload the Tenant & Landlord details to our portal
  • eXp Move team will set the tenancy up, arrange all the compliance, etc, etc (at the usual expense to the landlord)
  • We split the ‘Let Only’/’Move In’ fee 70/30 (subject to a minimum of £180)
  • You take over the management of the properties and keep 100% of the management fee

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How many properties could you sell a month?

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Example Earnings in Your Estate Agency Business

2 Sales a Month at £3,000 per Sale

(24 Sales Total)

Total Revenue = £72,000

To eXp = £21,600

To you = £50,400

4 Sales a month at £2,500

(48 Sales Total)

Total Revenue = £120,000

30% to eXp (capped at £24,000) = £24,000 (32 Sales)

Capped transaction fee (on the remaining 16 Sales) = £4,000

To you = £92,000

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Example Earnings in Your Estate Agency

4 Sales a month at £5,000 per sale (48 Sales Total)

Total Revenue = £240,000

30% to eXp (capped at £24k) = £24,000 (16 Sales)

Capped transaction fee (on the remaining 32 Sales) = £8,000

To You = £208,000

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Equity Opportunities

  • Enroll to be paid 5% of every transactions

commission with stock, at a 10% discount

  • Earn shares on your first completion
  • Earn shares when you fully “cap” (i.e., when you invoice gross commission of £80k)
  • Earn shares when an agent you sponsor completes on their first house sale

Sustainable�Equity Plan

Agent Equity

Program

  • Agents can become shareholders at eXp
  • NASDAQ: EXPI

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3.5% of the gross commission

Agents at eXp can receive revenue share income from the sales activity of agents they bring into the company.

For each person you bring into eXp you can earn up to £2,800 in bonus payments, spread across the year.

This continues to be paid to you every single year, for the rest of your life, assuming the agent you have brought into the business stays with eXp and generates income of £80,000

Revenue share is paid from the 30% that eXp receives and doesn’t reduce agent commission.

Single Agent Revenue Share

Tier 1

Up to £2,800

Disclaimer: There are no guarantees concerning the level of success you may experience. Please review our complete income disclaimer.

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The agents you bring into the business, are incentivised to recruit & attract agents into the business with the same bonus payment.

And in addition to your bonus for the agents you bring in to eXp, you can ALSO earn revenue share bonus payments, for the agents that they they bring in!

As an example: If you personally sponsor 5 selling agents to eXp and they in turn sponsor their own selling agents, you can earn up to £3,200 annually for each of those other agents, ON TOP of the £2,800 you earn from the selling agents that you have brought in...

Cascading Revenue Share

Tier 1

Tier 2

Up to £2,800

Up to £3,200

Disclaimer: There are no guarantees concerning the level of success you may experience. Please review our complete income disclaimer.

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Cascading Revenue Share

Maximum Potential Annual�Revenue Share Per Capping Agent

Personal Qualifying�Agent Count Needed

Tier 1

Up to £2,800

1+

Tier 2

Up to £3,200

5+

Tier 3

Up to £2,000

10+

Tier 4

Up to £1,200

15+

Tier 5

Up to £800

20+

Tier 6

Up to £2,000

25+

Tier 7

Up to £4,000

30+

Disclaimer: There are no guarantees concerning the level of success you may experience. Please review our complete income disclaimer.

Everything can be reached through Your Own eXp Dashboard

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Marketing & Branding

eXp provides templates to market your business. Business cards, brochures, For Sale signs and more! Order them all online with our preferred partners, or if you want to order from your own people, that’s fine as well

Business Cards

Letterheads

Signage

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Marketing & Branding

eXp list their agents’ properties on both Rightmove & Zoopla for maximum exposure

  • Your properties uploaded to Rightmove & Zoopla

  • All phone and email enquiries sent direct to your inbox

  • Auto Responder to populate your CRM automatically

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Workplace is an easy-to-use collaboration platform, a lot like Facebook, but built for the world of work.

  • Discuss topics and projects
  • Share announcements
  • Communicate instantly with your �team and others across the company
  • Broadcast live video and view past�recorded videos
  • Search for solutions and answers �to challenges you have

Workplace by Facebook

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Beliefs that shape our culture

eXp UK Core Values

Collaboration

Innovation

Community

Service

Sustainability

Transparency

Integrity

Agile

Fun

Make positive change in our company and local community

Be a good financial steward of the

environment, the organisation and our families

Get things out from behind

the curtain

We are all on the same field

Be a good neighbour to

create a sustainable legacy

Don’t take yourself �too seriously

Force chaos and change to survive and grow

The best way to predict the future is to invent it

Do the right thing

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Can I join if I have no experience in estate agency?

Unfortunately not. If you have never done estate agency in the UK, then you won’t be eligible to join - you have to have at least 2 years of experience in estate agency in the UK.

Are there exclusive territories?

No, you have the opportunity to grow your estate agency business into a national one, or have it as a lifestyle business anywhere in the UK.

Am I tied in to eXp for a minimum period of time?

If you want to leave eXp, then you simply give us 2 weeks notice. And if you want to take your properties and leads with you, you can.

What about conveyancing & mortgages?

We use a central conveyancer and central mortgage broker that you can refer to and, like your commission, will be split 70/30 and go towards your cap. However, you can use your own relationships with other conveyancers and mortgage brokers if you wish.

How much will the initial set up be?

We would estimate, including AML, TPOS & ICO registration, along with a DBS check, For Sale Boards, business cards and headed paper, it will cost around £1500 to get ‘estate agency ready’

How much do you think I need to get my business up and running and for how long?

In most instances, the first completion will come in between months 4 and 6 - best to budget for 6 months. We’ve had agents who’ve spent £0 on marketing and some who’ve spent £20k - it depends on how hard you want to go at your local market. We think a marketing budget of around £4,000 would be a decent amount to be investing in your local marketing over the initial 6 month period

Will I be successful?

That’s up to you. If you work hard and you’re a good estate agent, then you have a very strong chance!

Frequently Asked Questions

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What About IR35?

  • We accept a substitute to deliver the services to the client if/when required

  • You have the right to decide how the work is done - how you do the photos, floorplans, the general customer service, who you use for referrals (conveyancing, mortgages)

  • You have the right to choose the commission you charge the client

  • You decide your working hours - we don’t monitor your diary

  • You decide where you do the work - there are no territories

  • You will have to buy equipment - we will not provide it

  • You will have to fund other costs before we pay you - the monthly fee

  • If you mess up, or a complaint comes in from The Ombudsman, for example, then you have to fix it at your own cost

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Case Study...Gavin Mills

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Case Study...Raphael Agbandje

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Case Study...Claire Bilton

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Reasons Not To Join...

  • Timing

  • Money

  • Fear

  • Too good to be true

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What Next?

If you have further questions, then please go back to the person that introduced you to this event

or

You can join eXp, by going to https://join.exp.uk.com

and clicking on ‘Apply to Join As An Agent’