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Today’s Agenda

  1. The benefits of storytelling
  2. Story arcs or plot lines
  3. The 5 stories you need to have
  4. Sources for your stories

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The benefits of storytelling

1

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Story arcs or plot lines

2

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  1. Story arcs or plot lines

Rags to Riches: starts with nothing, works hard and

becomes successful

Man in the Hole: hero is successful, falls to tragedy and

overcomes obstacle to regain success

Cinderella: starts with nothing, gains, faces an obstacle, falls further than before, and works to an even greater success

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The 5 stories you need to have

3

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5 Stories You Need

  1. Founder Story
  2. The Why Story
  3. The Vision Story
  4. Customers Successes
  5. Employee Successes

!

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Patagonia Founder Story

Patagonia.ca/company-history/

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  1. Founder Story
  1. Identify the pain point in the market
  2. When did they discover it was up to them?
  3. The journey (include values such as adaptability, passion, integrity)
  4. Current impact

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5 Stories You Need

  1. Founder Story
  2. The Why Story
  3. The Vision Story
  4. Customers Successes
  5. Employee Successes

!

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Sources for your stories

4

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Story Cheat Sheet

Story Title

Key Learnings

Call to Action

Nails

Words hurt; anger; lasting wounds

 

Lion

Patience; courage; strategy

 

Tortoise And The Hare

Don’t give up; keep going; going slow is still making progress

 

Thomas Doyle

Creating a plan and sticking to it; persistence; keep your eye on the prize

Create clear goals and make a plan

Run for the Cure

Supported Nancy; teamwork

Find out what individuals on your team are facing and see if there is a way for us to help support them

Tree Farm

Used current resources to create something new; offset our carbon footprint

Find other ways to utilize our assets to create ways of giving back or being more earth friendly

System Upgrade

Due diligence; work-life balance

Putting health and family before all else

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Sources for your stories

4

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Formula to Capture Success Stories

Customer

Employee

Pain Point

Describe the problem the customer was having

Describe the problem the employee was having

Addressing Needs

Describe how your product or service met their needs

Describe how the company met their needs. Highlight specific programs and/or departments.

Results

Describe the results of using your product or service. Quantitative and qualitative.

Detail the results experienced after receiving help from the company. Quantitative and qualitative.

Emotional Journey

Describe how they felt before and after using your product or service?

Describe how they felt before and after the challenge was overcome.

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Recap

  1. The benefits of storytelling
  2. Story arcs or plot lines
  3. The 5 stories you need to have
  4. Sources for your stories

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THANK YOU