Today’s Agenda
The benefits of storytelling
1
Story arcs or plot lines
2
Rags to Riches: starts with nothing, works hard and
becomes successful
Man in the Hole: hero is successful, falls to tragedy and
overcomes obstacle to regain success
Cinderella: starts with nothing, gains, faces an obstacle, falls further than before, and works to an even greater success
The 5 stories you need to have
3
5 Stories You Need
!
Patagonia Founder Story
Patagonia.ca/company-history/
5 Stories You Need
!
Sources for your stories
4
Story Cheat Sheet
Story Title | Key Learnings | Call to Action |
Nails | Words hurt; anger; lasting wounds |
|
Lion | Patience; courage; strategy |
|
Tortoise And The Hare | Don’t give up; keep going; going slow is still making progress |
|
Thomas Doyle | Creating a plan and sticking to it; persistence; keep your eye on the prize | Create clear goals and make a plan |
Run for the Cure | Supported Nancy; teamwork | Find out what individuals on your team are facing and see if there is a way for us to help support them |
Tree Farm | Used current resources to create something new; offset our carbon footprint | Find other ways to utilize our assets to create ways of giving back or being more earth friendly |
System Upgrade | Due diligence; work-life balance | Putting health and family before all else |
Sources for your stories
4
Formula to Capture Success Stories
| Customer | Employee |
Pain Point | Describe the problem the customer was having | Describe the problem the employee was having |
Addressing Needs | Describe how your product or service met their needs | Describe how the company met their needs. Highlight specific programs and/or departments. |
Results | Describe the results of using your product or service. Quantitative and qualitative. | Detail the results experienced after receiving help from the company. Quantitative and qualitative. |
Emotional Journey | Describe how they felt before and after using your product or service? | Describe how they felt before and after the challenge was overcome. |
Recap
THANK YOU