AdventureNEXT

”AdventureNEXT will turn out to be one of those defining moments when we put outdoor adventure in the Balkans on the world tourism map,” said Thierry Joubert, Via Dinarica Alliance member. “Not only did many international buyers visit the region, but most importantly they were hosted by a great group of regional outdoor adventure suppliers. We now have a solid base to take outdoor adventure to the next level.”

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Thierry Joubert, Green Visions

I. �BACKGROUND

Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.

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ADVENTURENEXT PROPOSAL: BACKGROUND & PURPOSE

II. �PURPOSE

The purpose of this proposal is to:

• support the sustainable tourism development needs and goals in the your region through hosting a market-specific event;
• stimulate recovery strategies and continue community-building and cross-borders collaboration that enables further responsible tourism strategies supporting innovation, cohesiveness, “co-opetition”, and drive for net-positive tourism development solutions;
• further strengthen the capacity, knowledge and professionalism of the region, while sharing costs, gains, and local economic growth;
• facilitate market access .

ADVENTURENEXT PROPOSAL: BACKGROUND & PURPOSE

III. �OUTLINE

The current proposal includes a recommendation for implementation of a series of activities selected and tailored to the specific needs of an event hosted in your region. Such a regional approach strengthens the cross-border collaboration which responds to the demand and expectation of the current traveler. The current proposal includes:

• AdventureNEXT program overview
• Commitments & Budget
• Two Case studies from previous AdventureNEXT programs
• Next steps

ADVENTURENEXT PROPOSAL: BACKGROUND & PURPOSE

ADVENTURENEXT OVERVIEW

The ATTA's AdventureNEXT program offers the opportunity to:

• inspire and apply market recovery strategies;
• further build local knowledge and market readiness;
• showcase the best of the destination’s cultural-, natural- and activity resources, as well as its leading sustainability efforts; and
• prepare for and implement a culminating AdventureNEXT event that serves as a market activator and as a global showcase of innovative sustainability practices.

AdventureNEXT is approximately a 7-day experience:

• starts with multiple-day fam trips as a host destination, as well as your destination also investing in the event — details available)
• followed by a 2-day conference that offers opportunities for networking and business meetings, learnings, inspiration, exchanging ideas and destination exposure.

Successful destinations committed to responsible tourism development tend to invest in specialized program/events like AdventureNEXT to drive local economic impact, create jobs and build capacity. These destinations also recognize that such programs are proving to attract progressive, high-yield travelers through the ATTA's high quality trade network.

ADVENTURENEXT OVERVIEW (cont.)

The ATTA brings vetted and quality international outbound adventure travel operators, agents and media representatives to your destination. The passionate and experienced media that join AdventureNEXT events document the adventure experiences (fams) and help build awareness among highly sought-after travelers. The international tour operators (buyers) come to explore new business opportunities while partnering with your destination to preserve its most valuable resources.

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Primary aims of AdventureNEXT are:

• to support the region during the COVID-19 recovery
• to help further protect and manage this incredible part of the world through smart & innovative destination design and planning;
• to bring travelers with great respect for local culture and nature who leave higher financial contributions to the very destinations they visit; and
• to craft a Marketplace experience that allows all AdventureNEXT participants to learn and to develop lasting relationships for future partnerships.

ADVENTURENEXT

COMMITMENT & BUDGET TO DELIVER

Five days each

8-10 participants �per adventure

Pre-Adventures

3

AdventureNEXT Event Days with B2B Marketplace & Inspirational Content

B2B High Quality Meetings�Educational Content

Networking

Day 1:

Welcome + Keynote�B2B Marketplace Appointments

Lunch

B2B Marketplace Appointments

Educational Workshop

Host Destination Opening Dinner (optional)

Day 2:

B2B Marketplace Appointments

Lunch

Interactive Lab

B2B Marketplace Appointments

Closing Keynote

Dinner (optional)*

*optional cost incurred by destination

2 Years Later

ADVENTURENEXT

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2

2 EVENT DAYS

3 ADVENTURES

ADVENTURENEXT �7-day PROGRAM

Adventure Discovery (Pre-Adventures)

International buyers and media experience the richness and diversity of your region through multi-day trips prior to the event (Pre Adventures); this is when your destination’s cultural and natural assets are being exposed globally through social media.

B2B Marketplaces

International operators make valuable connections with top local service providers in an intimate environment with a track record of success.

Education

Content tailored to your destination will feature a keynote speaker and an interactive workshop/ lab designed to build bridges between inbound and outbound suppliers. Additional content available on request.

Media

Writers, bloggers, influencers, photographers and editors focusing on responsible travel experience adventures and meet your regional suppliers realizing powerful media results and high-profile adventure coverage that reaches your desired adventure traveler.

ADVENTURENEXT: TARGET AUDIENCE

14-20

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International Buyers

200+ Delegates - a blend of:

6-10

International Media

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1+

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Keynote Speakers

1+

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Workshop Instructors

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30+

Regional Suppliers

30+

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Government & Other Officials

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50+

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Other local & regional industry representatives

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2 Years Later

ADVENTURENEXT MANAGEMENT FEE & ATTA COMMITMENTS

*Based on surveys of tour operators participating in AdventureNEXT Near East 2018, we can estimate a $3.6M USD in purchasing power parity to flow directly to local Jordanian providers within the next 12 months from adventure travelers introduced to Jordan through attending buyers.

CASE STUDY & IMPACT

AdventureNEXT BALKANS 2016

2 Years Later

1 MENTION

2 MENTIONS

1 MENTION

4 MENTIONS

TOP PUBLISHERS:

2 MENTIONS

5 MENTIONS

1 MENTION

4 MENTIONS

4 MENTIONS

4 MENTIONS

ADVENTURENEXT BALKANS 2016 CASE STUDY

The logos above are only a sample of the international buyers that participated at AdventureNEXT Balkans 2016 and already offer the region

INTERNATIONAL BUYERS SAMPLE:

2 Years Later

2 Years Later

ADVENTURENEXT BALKANS 2016 CASE STUDY �(cont...)

AdventureNEXT events enable destinations through high quality visual assets (photos and videos) that are shared by the Adventure Travel Trade Association and the host destination as well as its partners.

To be able to monitor the impact of ATTA’s work in a destination and how a culminating event, such as AdventureNEXT delivers solid return on investment, the ATTA produces Reports that include direct outcomes of the work between the destination and the ATTA.

2 Years Later

ADVENTURENEXT BALKANS 2016 CASE STUDY �(explore more...)

Storytelling

Assets

Impact Reports

“Hugely energizing, innovative, powerful connections and networking ... and fun! Thank you ATTA - you have shaken up the region and given local suppliers and operators real faith in our ability to deliver the Balkans adventure travel experience to the world, thanks to the world class calibre of international media, buyers and adventure tourism cognoscenti who attended. The fast-paced, friendly, open and honest style of the event was a big departure from the (frankly) dull and staid tourism fairs which many of us are used to... it quite simply rocked!”

Hayley Delf

BLACK MOUNTAIN Montenegro

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“The AdventureNEXT Balkans 2016 Conference provided a unique opportunity for Macedonia to show its diverse adventure tourism offerings to the international buyers. Also, it was an opportunity for the local suppliers to understand which aspects of their offer they should strengthen, through feedback they received from the international buyers.”

Katherine Stocker�Embassy of Switzerland in the Republic of Macedonia

CASE STUDY & IMPACT

AdventureNEXT NEAR EAST 2017-2018

TOP PUBLISHERS BY IMPACT:

2 Years Later

2 Years Later

ADVENTURENEXT NEAR EAST 2017 & 2018 CASE STUDY�(2 years later...)

US $5.1 Million* in total in-country sales (2017-2018)

US $5.5 Million* in total in-country sales (2019, Projected)

*Based on event survey respondents (n=14)

2 Years Later

2 Years Later

ADVENTURENEXT NEAR EAST 2017 & 2018 CASE STUDY�(2 years later...)

3,500+ new travelers to Jordan (2017 - 2018)

3,650+ new travelers to Jordan (2019, Projected)

Travelers spend an average of 8 days exploring the country, 14% more than the average leisure traveler to Jordan