The Hyper-Personalisation Toolkit for B2B Marketers
Partner Positioning
To help our partners, Agencies, SaaS and other online businesses, better understand the personalization landscape and explore what “good” looks like in 2020 we surveyed over 1,000 marketing professionals.
Email and Website are the most common channels for personalization.
97% of marketing professionals surveyed believe personalization has an impact.
92% of marketers believe personalization drives better customer experiences.
Over half of marketing professionals are not satisfied with their current personalization capabilities.
Many marketing professionals lack confidence to successfully implement personalization strategies.
Marketers and Businesses see the need for personalisation, but lack the skills to implement a solution.
This presents a great opportunity for our Partners to provide ‘Done for You’ Hyper-Personalization services.
Product /
Service
Positioning
Alternative solutions/costs
https://www.optimizely.com/platform/personalization/
The minimum annualized cost for Optimizely is $2.5k per month, but can easily reach $20k p/m depending on usage. *
Pricing for Reveal Premium (API) starts at $2.6k per month and includes the ability to add the client-side Reveal endpoint to your site domain.
https://help.clearbit.com/hc/en-us/articles/115015117368-Reveal-for-B2B-Site-Personalization
Optimizely OR Proof, used with Clearbit Reveal are two of the main competitors in the web personalisation space, neither of these provide image personalization, or full sales funnel hyper-personalization.
OR
https://useproof.com/experiences
Proof Experiences starts at $799 per month.
PLUS with either of these you’ll still need a data enrichment service like ClearBit:
Alternative solutions/costs
useProof.com offer Personalisation services in addition to their website personalisation software.
Starting from $7k to review and implement personalization through a customer journey sales funnel.
Alternative solutions/costs
Video personalization at scale starts at $5k per video, with VidYard...
Image Personalisation platform NiftyImages only provide datasource support in there highest plan,
Starting at $750 p/m…
Alternative solutions/costs
Combining all the costs associated with personalising the whole sales funnel has historically been financially prohibitive for many businesses. Even a low trafficked funnel costs would be:
Alternative solutions/costs
| Provider | Setup Cost | Cost per month |
Image Personalisation (for outreach) | NiftyImages | - | $750 |
Website Personalisation | useProof | $7,000 | $799 |
Personalised Video on landing page | VidYard | $5,000 | $300 |
Data Enrichment Costs | ClearBit | - | $2,600 |
Total Costs | | $12,000 | $4,449 |
Hyperise enables all the same capabilities and many other use-cases.
Equivalent plan starting from $49 per month, and our DFY setup services range from $299 to $599.
Agency
Service
Positioning
Done For You - Hyper-Personalization Service
Initial 30/60/90 Day Programme: Analyse, recommend and implement Hyper-Personalization in clients Sales Funnel.
Monthly Retainer: Running and optimization of existing Hyper-Personalized Sales Funnel.
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$2 - 10k
per funnel
$500 - $2k p/m
� - plus addon’s
Hyperise
Costs