Final Presentation
Canine Innovation - Group 1
Meet The Team
Tommy Wangemann
Project Leader
Everlee Yong
Project Manager
Jeff Yoo
Marketing Tactics
Alexandra Chavera
Business Analyst & Researcher
Natalie Albert
Team Scribe
Table of Contents
Setting the stage with an overview of our efforts
Executive Summary
Step 1: Identify the need and stick with it
Establishing Goals, Industry Analysis, and Website Overview
Step 2: More in-depth research of our survey
Survey Results
Step 3: Analyzing and implementing results
Key Takeaways & Implications
Step 4: Identifying platforms and improvements
Types of Social Media
Step 5: Takeaways and final recommendations
Conclusions & Moving Forward
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Executive Summary
Step 1:
Step 2:
Additional Accomplishments
Establishing Goals/Objectives
Step 1: Identify the need and stick with it
Original Goals of The Project
Energetic
Authentic
Fun
Friendly
Credible
Professional
Our Objectives To Help Canine Innovation, Aligned With Its Key Mantras:
Goal 1
Improve The Website
Goal 2
Create Social Media Assets
Goal 3
Recruit More Beta Testers
Industry Analysis
Similar Products
Popular Ones Have Dogs Pull Out/Dig, Open, or Chew the Toy
01
Commonly Used Materials are Rubber and Plastic, Cloth is Also Occasionally Used
02
Customization is an Important Aspect for a Toy to Possess
03
May be Beneficial to Both the Company and Consumer
04
Another Type of Engaging Products are Interactive Toys and Puzzles
Industry Analysis
The Future of Dog Toys
Large Toys are Expected to Have a High Demand Growth
01
“Smart” Toys are Likely to Increase in Demand as Well
02
Premium Toy Market is Set to See a Demand Growth
03
Pet Owners are Spending More on Their Pets
04
Best Website Management Practices
More Graphics/Pictures
More people, cute photos of dogs, and graphics
Color Contrast
Have complementary colors
Let It Flow
Should be aesthetically pleasing and easy to consume
Look Professional
Avoid amatuer and dated colors
Survey Results
Step 2: More in-depth research of our survey
Highlights of Research
Most Notable Survey Questions
Does Your Dog Get Enough Exercise?
02
01
Are You The Primary Caretaker Of A Dog?
Do You View Pet Related Content On Social Media?
03
What Type of Pet Content Do You Prefer To View?
04
Age of Caretaker
96%
18-24
A significantly higher percentage of 25-34 year olds reported to be the primary caretaker of a dog and purchase supplies for them than 18-24 year olds
61%
25-34
Exercise
Male
23%
Female
A significantly higher percentage of females than males reported that their dogs probably did not receive as much exercise as they would like them to have
44%
Social Media
Male
72%
Female
A significantly higher percentage of females than males reported viewing pet related content on Instagram
90%
Content
74%
18-24
A significantly higher percentage of 25-34 year olds reported to prefer pet related memes than 18-24 year olds
47%
25-34
Preferred Content Types
65%
Fun/cute- pets being cute (wearing costumes,playing, etc)
Memes-funny jokes and memes regarding pets and being a pet owner/lover
54%
Health/wellness- pet food recipes, ideas for pet enrichment and activity, etc.
40%
Specific pet influencers- accounts that feature onespecific pet and their day to day lives
14%
Marketing- content from pet supply companies,advertisements, etc.
6%
Popular Product Names
Play Paws
30%
What name did the respondents like?
Pawgility Course
26%
Leap Dog
25%
Popular Website Color Schemes
Voted as Most Appealing
30%
Which Color Scheme did Respondents like?
Voted as Most Appealing
27%
Voted as 2nd Most Appealing
33%
Key Takeaways & Implications
Step 3: Analyzing and implementing results
Analysis From Survey Results
Instagram Audience
Appealing to Millennials
2. focus on them as key decision makers for their pets
Content Types
Types of Social Media
Step 4: Identifying platforms and improvements
Social Media Platforms
This Platform was Our Team’s Primary Focus
Future Possibilities
TikTok, YouTube, Twitter, and Reddit All Have Opportunities for Further Branding
We Also Conducted Some Research Regarding LinkedIn Guidelines
Guidelines For Instagram Posts
Stick To The Primary Color Scheme
Yellow: #F2C744; Red: #DA3E38; Teal: #01989C
Use Variation
Posts should seek to consistently engage the consumer’s attention
Keep It Happy and Fun!
Dogs are Happy and Fun!
Stay Authentic
Stay genuine to connect with the audience
n
Posts of Instagram:
Captions include:
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Posts of Instagram:
Captions include:
Reel Idea
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Posts of Instagram:
Captions include:
We encourage to post “in the moment” posts occasionally
Recommendation for Social Media Tools
Before:
After
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Example Instagram Post
Say hello to my furry friend, Wiggle! 👋🐶😝
�Canine Innovation is back and ready than ever. 😤😤I had the most amazing time getting together with my team and got to work with @ut_dallas JSOM Capstone students 💫🟠🟢 to help me elevate this space into a fun and happy place for dogs and for us all to invest in their health! 🙃
�Join us on our mission to better your dog's health/wellness by clicking the link in my bio to be a Beta Tester.😊
�WOOF over - WOOF out! 😎�Have you signed up yet? 👀🙈
#dog #myfurryfriend #betatesting #woofwoof #dogwellness #dogwellbeing #doghealthcare #dogsofinstagram #doglover #signup
Guidelines for LinkedIn Posts
Stay Informative
Post links to articles and statistics related to pet health.
Consistency
Staying consistent on other media outlets is key
Post Weekly
Post 2-3 times a week for interaction (this includes Instagram)
LinkedIn: The Benefit
“Canine Innovation’s agility course helps make sure your dog gets enough exercise and enrichment. Additionally, their behavior should become better.”
Examples of Posts
Exercise is essential to keeping your dog’s joints healthy and strengthening muscles. Dogs can also experience stress and anxiety when they are not stimulated enough…Through our agility course, you can elevate your dog’s lifestyle.
The University of Helsinki in Finland examined the behaviors of 14,000 dogs and found that a more active lifestyle can help to reduce fearfulness in dogs…If you want to enhance your dog's life, check out our agility course and if you have any questions feel free to ask!
Blogs For Dogs
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Blogs For Dogs
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Blogs For Dogs
Expanding our furry audience to:
C A T S
Blogs For Cats
Blogs For Dogs
Conclusion & Moving Forward
Step 5: Takeaways and final recommendations
Initial Impacts
As a result of our various efforts, we observed a 26-person increase in beta testers.
Additionally, we crafted a short “jingle” that Canine Innovation can use in their video and audio content.
Future Campaigns
Instagram Ad Campaigns
Google Ad Campaigns
Final Recommendations & Moving Forward
Milestone
Social Media: Instagram
Bring a happy, authentic, and genuine feel
01
Variety of posts from educational to hilarious dog humor
02
Using the company colors to bring emphasis to our posts
03
Using Canva, to continue creating fun and lovable content
04
Downloading organizational apps like Trello, to store, add, and edit content ideas for future use
05
Final Recommendations & Moving Forward
Milestone
Website
Bring a professional identity (fun and organizational)
01
Using SquareSpace that provides templates and easy going edits
02
Adding and updating graphics to stay current
03
Implementing a blog for creative outlet
04
Improving SEO
05
Thank you for Listening!
Any Questions?
Appendix: Survey Demographics
Age
Gender
Employment Status
Household Income
Type of Home
202 Total Responses
Blogs For Dogs
If you’re interested in giving your dog the spotlight…
SCAN THE QR CODE!