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Professional

Design Portfolio

Ruby Baek // 2025

www.rubybaek.com

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What you’ll see:

Here are a curated selection of my work across advertising, marketing, social media, and both print and digital mediums, showcasing my experience and versatility over the years.

Typography Social Media Print Design Digital Promo Materials

Branding Email Design Video Data Visualization Character Design

I hope you enjoy viewing them as much as I did working on them.

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Typography

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I Have Two Names

Know your Composting

Personal Work

Designed and illustrated using Adobe InDesign & Adobe Illustrator

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#GoGive

Personal Work

Designed and illustrated using Adobe InDesign & Adobe Illustrator

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Social Media

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Designed & illustrated using Adobe Photoshop & Procreate

Video edited using CapCut

Client Work - Canopy

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Designed & illustrated using Adobe Photoshop, Adobe Illustrator, Adobe After Effects & Procreate

Client Work - Sealy®

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Designed & illustrated using Adobe Photoshop, Adobe Illustrator, Adobe After Effects & Procreate

Client Work - Sealy®

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Designed & illustrated using Adobe Photoshop, Adobe Illustrator, Procreate, Capcut

Client Work - Sealy®

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Client Work - Sealy®

Sealy Instagram - September 1, 2021 - Present

Social Media - Engagements

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Designed & illustrated using Adobe Photoshop, Adobe Illustrator, & Procreate

Client Work - Stearns & Foster®

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Client Work - Glass Lizzard

Designed & illustrated using Adobe Photoshop, Adobe Illustrator, & Procreate

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Client Work - Mitsuwa Marketplace

Designed & illustrated using Adobe Photoshop & Adobe Illustrator,

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Client Work - Kiddleton

Designed & illustrated using Adobe Photoshop & Adobe Illustrator

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Client Work - Uka Sake

Designed using Adobe Photoshop

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Print Design

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Magazine One Page Ad

Client Work - Kohler

Designed and illustrated using Adobe Adobe InDesign

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GPF Foundation Awareness Brochure

Client Work - GPF Foundation

Designed using Adobe InDesign

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Print Menu for Restaurant

Client Work - Yoshi’s Cafe

Designed and illustrated using Adobe Photoshop & Procreate

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“Specials” Posters

Client Work - Cafe Auburndale

Menu

Designed and illustrated using Adobe Photoshop & Adobe InDesign

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Designed Promo for Print Flyers and In-store Signage

Designed and illustrated using Adobe Photoshop, Adobe Illustrator, Adobe InDesign & Procreate

Client Work - QDOBA

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Designed Promo for Print Flyers and In-store Signage

Designed and illustrated using Adobe Photoshop, Adobe Illustrator, Adobe InDesign & Procreate

Client Work - QDOBA

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Digital Promo Material

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Client Work - Sealy®

Designed using Adobe Photoshop

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Visual Asset Resizes - Social Carousels

Designed using Adobe Photoshop

Client Work - Sealy®

President’s Day 2024

Labor Day 2024

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Visual Asset Resizes - Website Digital Displays

Designed using Adobe Photoshop

Client Work - Sealy®

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Client Work - QDOBA

Designed and illustrated using Adobe Photoshop, Adobe Illustrator and Procreate

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Landing Page

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Client Work - Sealy®

Designed using Figma

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Branding

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Logo Design & Branding

Color Explorations

Designed Logo & Type

Client Work - Artist Playhaus

Designed and illustrated using Adobe Photoshop & Adobe Illustrator

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Business Cards

Letterheads

Client Work - KCommunications LLC.

Designed and illustrated using Adobe Photoshop & Adobe Illustrator

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Exploration 1

Exploration 2

Exploration 3

Client Work - Eclectic Witch

Business Cards

Designed and illustrated using Adobe Photoshop & Adobe Illustrator

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Client Work - Sealy®

Creatively redesigned Sealy’s Brand Guidelines alongside the Creative Director and Copywriters

Designed and illustrated using Adobe Photoshop & Adobe InDesign

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Email Design

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Client Work - Anna Sui

Designed & illustrated using Adobe Photoshop & Adobe Illustrator

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Client Work - Qdoba

Designed & illustrated using Adobe Photoshop & Procreate

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Video

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Client Work - Sealy®

Creatively led and visualized through storyboards, worked with Motion Designers

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Client Work - Sealy®

Creatively led and visualized through storyboards, worked with Motion Designers

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Client Work - Stearns & Foster®

Creatively led and visualized through storyboards, worked with Motion Designers

Storyboard

Draft sent to client

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Data Visualization

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Client Work - thinkstep

Designed using Adobe InDesign and Illustrator

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Client Work - thelab

Design Template for Social Media Insight Presentation

Designed using Adobe Photoshop

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Design Template for Social Media Insight Presentation

Designed using Adobe Photoshop

Client Work - thelab

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Designed using Adobe Photoshop & Adobe InDesign

Client Work - GPF Foundation

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Character Design

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Illustrated using Procreate

Personal Work - Book Characters

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