AI Companion for Personalized Learning

Increase LTV and Reduce CAC for edTech Companies by Accelerating Outcomes for their Customers

{srini, pram}@goorulearning.com

Efficacy Challenge: AI Agents Matching Pattern Isn't Enough

Low Engagement ⇒ Low LTV for EdTech Companies, Low Completion for Institutions and Low Outcomes for Customers

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MyGooru - an AI Companion

Personalized Experience Enhances Engagement and Assures Outcomes to Increase Retention and Growth

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Route based on Profile,

Reroute based on Performance, so

Everyone Reaches their Desitination Everytime!

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MyGooru App for Lifelong Learning

Mobile only app to enable learners to learn anything

• Learners in K12, Higher Ed, and Professional Learning can download and learn any topic

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• Establishes Skyline and generates personalized pathways to their learning goalsProvides context-aware nudges based on performance and hyper-personalized answers to questions

Learning Companion: Navigates users with learning activities from current context to learning goals

Pathways: Generates adaptive pathways to navigate learners to their learning goals

Nudges: Recommends Performance-based Nudges, and Personalized Notifications

Answers: Provides context sensitive personalized responses to learners questions

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MyGooru - Unified Personalization Platform

Personalized Experiences Enabling Customer Success and Business Growth

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Data Driven Marketing Optimization

MyGooru Insights Tracks User Interactions to Finetune Interventions

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Learners get personalized recommendations of pathways, nudges, and answers.

Start immediately and over time integrate data about Users, Content and Learning Activities.

Learn Store with index to content, apps and AI tools across all topics.

MyGooru Tools Enable Competency-based Education

Personalized Learning for Students and Personalized Interventions for Instructors and Other Stakeholders

Instructors, Leaders, and Mentors get real-time, actionable insights in their apps.

Plugin your AI/ML algorithms, RAG models and LLM prompts

Curated lessons for K12 Math, Science and ELA.

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Personalization: “Locate the User” in Real-time

Default Skyline is assigned to the learner that is updated as the user engages in learning |Aggregate prior data | Assert proficiency

Polylines Represent the Whole Learner with their Learning Goal and Polyline Algebra Computes (Re)Routes

• Micro-competencies
• Dependency Graphs
• Depth-of-Knowledge
• Decay Function
• Confidence Measure
• …

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User

User

LLM

Typical Implementations �of AI for Personalization

Content &

Data

Prompt Engineering

AI Agents &

RAG Models

Locate the Customer

Agentic Flow that uses Personalization Transformer

ALCMI Personalization Framework

SLM

Tools

Companies use MyGooru to Develop Proprietary AI

Use Proprietary Content, Data, AI Models, and Prompts with MyGooru to Accelerate AI Roadmap

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Integrate MyGooru into Discovery, Product, Marketing and Messaging Platforms

Establish Customer "Hotline" by Integrating MyGooru

Improves search and discovery with enhanced metadata for all of customer’s content

Search

Marketing

Messaging

Application

Integrates with marketing platform to enable personalized campaigns

Personalize notifications during messaging in app and email channels

Provide pathways, nudges and answers to customer’s desired experiences

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Personalize Interactions Across Channels

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MyGooru Provides Personalized Search, In-App Notifications and Messages

Search

MyGooru integrates with the Search Platform to enable discovery

Messaging

Personalized interactive emails and messages engage offline users

Marketing

Personalized Notifications and Nudges improve conversions

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Increase Retention and Conversion Immediately with MyGooru

Your Users + Your Content + Your Data + MyGooru Companion = Proprietary AI ⇒ Engaged Learners!

Enable

High Quality Personalization

Add MyGooru into your Learning Platform with just a few lines of code to provide topic-based recommendations.

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These include learning activities and different types of nudges for some topics that engage the learner

MyGooru additionally personalizes search, messaging and marketing to provide recommendations using your content.

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These include website search, in-app notifications, and email messages that factor learner’s interests.

MyGooru enables personalization based on the learner’s profile and context integrating content, data, and AI models.

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These include providing nudges to fill knowledge and mindset gaps and answer questions based on profile.

Week 1

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Topic Based Recommendations

Month 1

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Personalize Across All Channels

Quarter 1

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Profile Based Recommendations

Leverage MyGooru Capabilities

Proprietary AI Roadmap with MyGooru Companion

Not a Build Vs Buy Decision!

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Gooru - Leaders in AI for Personalized Learning

20 Technologists Working Together for 10 Years have Developed AI that Operationalizes Science of Learning

Leadership

Dr. Prasad “Pram” Ram

Co-Founder

CEO

Srinivasan HP

Co-Founder

Chief Product Officer

Sharath Krishnan

VP,

Customer Success

• Developed the personalization technology at Navigator Labs, a research non-profit, with 17 other technologists in India. All of who are at Gooru now.
• Dr. Ram was Director of Research Google Maps, CTO Yahoo!, India, & Research Scientist at Xerox Research; Has Ph.D. Computer Science, UCLA, 1993 and B.Tech Computer Science, IIT-Bombay, 1987
• Mr. Srinivasan was co-founder of Samyog Software acquired by Revere Group; Research Engineer at Indian Institute of Science; BE, Electrical, Bangalore University, 1989
• Mr. Sharath Krishnan initiated and run nonprofits and social enterprises in rural development and education for 24+ years; MBA (PGP in Management), Amrita School of Business, 2000 and B.Sc Physics, Madras University, 1998

AI & Data Science Advisory Board

Dr. Rob Schuler

Research Scientist at USC, Information Sciences Institute

Prof. Xiangen Hu

Prof. of Cognitive Psychology at PolyU Hong Kong

Prof. Srinath Srinivasa

Professor & Dean of Research, IIIT-Bangalore

Science of Learning Advisory Board

Prof. Kenji Hakuta

Professor, School of Education, Stanford University

Prof. Gerard Hanley,

Professor of Psychology, Cal. State Univ. Long Beach

Prof. Nancy Songer

Dean, School of Education, University of Utah

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Grow Revenues with AI Augmented Personalized Learning

Engage users with learning activities based on their knowledge gaps and interests

Reduce churn by engaging learners better with personalized and effective learning activities

Accelerate product roadmap to bring AI augmented learning and teaching experience by building on MyGooru

Grow engaged/paid users with the GPS for Learning experience of MyGooru that highlights the efficiency of learning

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Thank You

{srini, pram}@goorulearning.com

gooru

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