1 of 13

WISH

Young Glory: Brief 1

Marie Rimsh / Thomas Barker

2 of 13

Get people to buy their presents on

Wish this Christmas.

​

It’s the busiest period of the year for advertisers and retailers where every brand from John Lewis to Amazon will be vying for customers’ attention. Your challenge is to direct that attention towards Wish.

Brief Recap

3 of 13

Insight:

​

Christmas shopping can feel like a chore when you’re broke, out of ideas and just coming out of a pandemic.

​

Luckily, Wish has consumers covered.

​

When compared to John Lewis and Amazon, Wish is more weird, more fun, and more affordable. So to steal shoppers away from the retail giants, we must position Wish as the only place people can give the weirdest, craziest and most outrageous presents their loved ones ever wanted.

​

We need to show that Wish can make gift giving fun again.

4 of 13

Idea

Wish upon Bizzare.

Surprise your loved ones with a mystery box (or Wishtery Box) filled with weird and wonderful Wish products this Christmas.

5 of 13

How it works

​

The Wish upon Bizarre campaign will direct users to a microsite. From here they can input a keyword to gift something weirdly wonderful yet strangely relevant.

​

Step 1:

​

Go to the Wish upon Bizarre microsite.

​

Step 2:

​

Type in something your loved one loves.

​

Step 3:

​

BOOM! A Wishtery box gets sent to them gift wrapped and ready to be opened.

​

6 of 13

For example, if your loved one loves unicorns. Type in:

​

​

​

​

​

​

7 of 13

They will receive:

​

​

​

​

​

​

8 of 13

​

​

And Ta-da the perfect present for a unicorn lover

9 of 13

OOH, Social.

​

What channels?

10 of 13

OOH

11 of 13

Social

Frame 1

​

​

​

​

​

​

Frame 2

​

​

​

​

​

​

12 of 13

Social

Wishtery boxes will be sent out to influencers in the months leading up to Christmas.

​

​

​

​

​

​

13 of 13

THANKS

Young Glory: Brief 1

Marie Rimsh / Thomas Barker