Brand Guidelines
VERSION 2. December 2024
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Contents
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Brand Overview
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Brand Description�We believe that true wellness come from a balanced approach to health, wealth, and purpose. Our brand embodies movement, growth, and resilience. Rooted in the principles of personalized mental health, Brightn inspires users to navigate their journey with confidence and ambition.
Tone and Style�Our tone is supportive, empowering, and authentic. We communicate with warmth and intelligence, ensuring every interaction feels personal and inspiring. Our message is clear: mental wellness is not just about overcoming challenges but unlocking your fullest potential.
Download Options
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QR Code
One Link
(iOS or Android)
Primary Button
Background
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Gradient Background
Two colors used to create custom gradient background. Alternative background color option is White.
#CACBF4
#CFE7FD
#000000
Logo Variations
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Primary Logo
Secondary Logo
Logo Mark
Typography
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Inter Normal
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Playfair Extra Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Aa
Aa
Title / Header Font
Playfair Extra Bold
Body Font
Inter Normal
Iconography
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The icons are created to delight, empower, and bring to life the journey and joy mental wellness brings to our audience.
Photos
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Our visual content is aims to be wholesome, empowering, warm and hopeful. Our imagery should convey transformation and innovation—symbols of mental clarity and potential unleashed. A source of inspiration. Use images related to positivity, belonging and encouraging. Combine colorful icons to create a fun & creative way to support mental wellness.
Progress Visualization
Mood and Habit Tracking
Personalized Mental Wellness Plan
Community Support (#brightnwall)
Customized Challenges and Opportunities
AI-Supported Journaling�("Deep Dive")
Tools to help you thrive
Appendix
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The Current Mental Wellness Landscape
of US workers
reported at least one symptom of a mental health condition.
76%
of respondents
said their workplace conditions had contributed to at least one mental health challenge.
84%
of workers
reported that they will be looking for workplaces that support mental health in the future.
81%
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✦ Cedar Rapids, Iowa
✦ Lost half of my family to mental health challenges
✦ Quit my financial advisory practice after 30+ years
✦ Dedicated life to new legacy
My Why
Purpose becomes
Passion when it gets
Personal
CEO/Founder of Brightn
Why Mental Health Tools Matter at Work
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Stress Reduction
Decreases workplace burnout and improves overall wellbeing
Job Satisfaction
Increases engagement and creates a more positive work environment
Emotional Resilience
Builds capacity to handle challenges and thrive both professional and personally
The best wellness app for
your mental health
AI-powered journaling & wellness activities that make building positive habits and learning new skills fun & engaging.
d
Unique Value Proposition
Brightn transforms mental wellness from a reactive health measure into a proactive, integrated lifestyle choice
4.8 1K+ Members
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Personalized Plans
AI-Powered Journaling
Wellness Suggestions
Powerful Reflections
Wellness is a Journey
Empowering Your Mental Wellness Journey
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FOR YOUR FAMILY
FOR YOU
Daily Wellness Tools
Track your progress and build healthy habits with interactive features
Personalized Support
AI-powered guidance tailored to your unique needs and goals
Community Connection
Join a supportive network of peers on their wellness journey
Comprehensive Coverage
Extended access for the entire family at no additional cost
Age-Appropriate Support
Tailored resources for different age groups and needs
Proactive Wellness
Build healthy habits early to prevent future challenges and reduce reliance on medication
Progress Visualization
Mood and �Habit Tracking
Personalized Mental Wellness Plan
Community Support (#brightnwall)
Customized Challenges and Opportunities
AI-Supported Journaling�("Deep Dive")
Tools to help you thrive
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Scan to download the app!
Get in touch with me!
Kickstart Your Wellness Journey Today!