Digital Butterfly
Buyer Persona
1
RICCARDO STRACCIA GROWTH CONSULTANT
Buyer Persona
Buyer Persona
DEFINITION=
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
It doesn’t have to be perfect the first time. Update the buyer persona’s regularly.
More information? straccia.be/digital-butterfly
2
RICCARDO STRACCIA GROWTH CONSULTANT
Jane
Doe
AGE
… < … years old
GRADUATION
...
PROFESSION
...
MARITAL STATUS
...
BUDGET/INCOME
… < … euro
LOCATION
...
HOBBIES
BIOGRAPHY
Jane Doe is ...
GOALS
FRUSTRATIONS
MOTIVATION
STATUS
FAMILY
MONEY
LEISURE
CURRENT SOLUTION
YOUR SOLUTION
QUOTE.
“
“
COMMUNICATION
INFORMATION
TELEPHONE
PERSONAL
SOCIAL MEDIA
YOUR
LOGO
HERE
Jane
Doe
AGE
… < … years old
GRADUATION
...
PROFESSION
...
MARITAL STATUS
...
BUDGET/INCOME
… < … euro
LOCATION
...
HOBBIES
BIOGRAPHY
Jane Doe is ...
GOALS
FRUSTRATIONS
MOTIVATION
STATUS
FAMILY
MONEY
LEISURE
CURRENT SOLUTION
YOUR SOLUTION
QUOTE.
“
“
COMMUNICATION
INFORMATION
TELEPHONE
PERSONAL
SOCIAL MEDIA
YOUR
LOGO
HERE
Jane
Doe
AGE
… < … years old
GRADUATION
...
PROFESSION
...
MARITAL STATUS
...
BUDGET/INCOME
… < … euro
LOCATION
...
HOBBIES
BIOGRAPHY
Jane Doe is ...
GOALS
FRUSTRATIONS
MOTIVATION
STATUS
FAMILY
MONEY
LEISURE
CURRENT SOLUTION
YOUR SOLUTION
QUOTE.
“
“
COMMUNICATION
INFORMATION
TELEPHONE
PERSONAL
SOCIAL MEDIA
YOUR
LOGO
HERE