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Digital Butterfly

Buyer Persona

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RICCARDO STRACCIA GROWTH CONSULTANT

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Buyer Persona

DEFINITION=

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Choose maximum 3 different types of clients,
Describe your type in their name, like Marketing Mark or Winona Writer;
Fill in the different fields based on your knowledge or data,
Collect input from your client-facing teams,
Or ask some of your (best) clients to verify your information.

It doesn’t have to be perfect the first time. Update the buyer persona’s regularly.

More information? straccia.be/digital-butterfly

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RICCARDO STRACCIA GROWTH CONSULTANT

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Jane

Doe

AGE

… < … years old

GRADUATION

...

PROFESSION

...

MARITAL STATUS

...

BUDGET/INCOME

… < … euro

LOCATION

...

HOBBIES

BIOGRAPHY

Jane Doe is ...

...

GOALS

FRUSTRATIONS

MOTIVATION

...

STATUS

FAMILY

MONEY

LEISURE

...

CURRENT SOLUTION

...

YOUR SOLUTION

...

QUOTE.

“

COMMUNICATION

INFORMATION

TELEPHONE

PERSONAL

SOCIAL MEDIA

EMAIL

...

YOUR

LOGO

HERE

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Jane

Doe

AGE

… < … years old

GRADUATION

...

PROFESSION

...

MARITAL STATUS

...

BUDGET/INCOME

… < … euro

LOCATION

...

HOBBIES

BIOGRAPHY

Jane Doe is ...

...

GOALS

FRUSTRATIONS

MOTIVATION

...

STATUS

FAMILY

MONEY

LEISURE

...

CURRENT SOLUTION

...

YOUR SOLUTION

...

QUOTE.

“

COMMUNICATION

INFORMATION

TELEPHONE

PERSONAL

SOCIAL MEDIA

EMAIL

...

YOUR

LOGO

HERE

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Jane

Doe

AGE

… < … years old

GRADUATION

...

PROFESSION

...

MARITAL STATUS

...

BUDGET/INCOME

… < … euro

LOCATION

...

HOBBIES

BIOGRAPHY

Jane Doe is ...

...

GOALS

FRUSTRATIONS

MOTIVATION

...

STATUS

FAMILY

MONEY

LEISURE

...

CURRENT SOLUTION

...

YOUR SOLUTION

...

QUOTE.

“

COMMUNICATION

INFORMATION

TELEPHONE

PERSONAL

SOCIAL MEDIA

EMAIL

...

YOUR

LOGO

HERE