Intro

Drupal Marketing Platform // State of Iowa // November 13, 2024

1

L U L L A B O T

Chris Albrecht

Senior Technical Project Manager

2

L U L L A B O T

L U L L A B O T

Drupal Marketing Platform

STATE OF IOWA

3

L U L L A B O T

L U L L A B O T

What we'll cover

• Why we are here
• Marketing Platform (MP) and Digital Transformation (DX)
• Deciding between platforms
• MP success stories
• Evaluating feature requests
• Transitioning from Lullabot CS to LSM

4

L U L L A B O T

Why we are here

5

L U L L A B O T

The DX Platform

WHY WE ARE HERE

• Lullabot + Iowa since July 2022
• Standardized platform
• Some agencies needed custom branding

6

L U L L A B O T

L U L L A B O T

The Marketing

Platform

WHY WE ARE HERE

• DX as its base
• More customizable components
• Curated branding elements

7

L U L L A B O T

L U L L A B O T

Marketing

Platform

(MP)

Digital

Transformation

(DX)

8

DIFFERENCES BETWEEN

&

L U L L A B O T

Design

MARKETING PLATFORM DIFFERENCES

• Custom color schemes
• Unique design aesthetics
• More component variations
• Additional media options

9

L U L L A B O T

L U L L A B O T

Content�strategy

MARKETING PLATFORM DIFFERENCES

• How to tell their story
• New component recommendations
• One-on-one guidance
• Custom platform documentation�and content development materials
• Governance guidance

10

L U L L A B O T

L U L L A B O T

Development

MARKETING PLATFORM DIFFERENCES

• More agency administrative options
• Componentized design patterns
• Single-site launches
• New editorial features

11

L U L L A B O T

L U L L A B O T

Management

MARKETING PLATFORM DIFFERENCES

• Keeping in-step with DX
• Synchronized with LSM
• The same, but different

12

L U L L A B O T

L U L L A B O T

Deciding between platforms

13

L U L L A B O T

How to choose: DX

14

HOW TO CHOOSE

DX Platform

• An Iowa government agency or department within a government agency.
• Is a .gov top-level domain.
• Provides information about government services.
• Mostly text-based content.
• Includes official government forms and tools to access government services.
• Offers a standardized visual design to convey governmental authority and trustworthiness.

L U L L A B O T

How to choose: MP

15

HOW TO CHOOSE

Marketing Platform

• A marketing or public awareness campaign run by an Iowa government agency.
• Likely .org or .com, but may be .gov.
• Educates a targeted audience about a specific issue or topic.
• Frequent use of icons, buttons, promos, and imagery.
• May be time-limited.
• Offers unique visual designs consistent with a brand or campaign.

L U L L A B O T

MP success stories

16

L U L L A B O T

I’ve been very appreciative of the thoughtfulness and sensitivity that Lullabot’s team has brought to the Stop HIV Iowa marketing site. I’ve felt like our goals, both in terms of website feel and functionality, have been heard and respected. It’s really important to us that the website feel warm and inviting and not clinical! I’ve been especially thankful for Frances’ help with content development, too. Our website was in real need of a content overhaul, and the direction and tools that she’s provided have made a big difference in how I’ve approached the new content development.

— Andrea Piekarczyk, Communications and Marketing Coordinator; Bureau of HIV, STI, and Hepatitis; Iowa HHS

17

”

L U L L A B O T

It has been a great experience working with the Lullabot team on the marketing platform. I built our department's Ready Iowa website and wanted to keep the same feel, if possible. The Lullabot team listened, and they were able to create a fresh, unique, and functional design.

— Molly Halverson, Public Information Officer, Iowa DHS and EM

18

”

L U L L A B O T

Evaluating feature requests

Evaluating feature requests: Intro

19

L U L L A B O T

Evaluating feature requests: details

• Similar process to the DX Platform
• More customized functionality
• Enhance unique branding
• Will this apply to all sites?
• Can we set it as an opt-in feature?
• How will this affect maintenance costs?

20

Evaluating feature requests

L U L L A B O T

Support & Maintenance

Lullabot Client Services

21

TRANSITIONING

TO

L U L L A B O T

Transitioning to LSM

• Teams already working side by side
• Shared understanding of architecture
• DX team handoff in March 2025
• MP team handoff December 2025

• Security and stability updates
• Provision new sites
• Integrate new features
• More than standard support
• Access to Lullabot CS for large features

22

L U L L A B O T

L U L L A B O T

In summary

• Both platforms have the same base
• Marketing supporting more customization
• Individualized workshopping
• LSM will support both platforms

23

L U L L A B O T

Thank you

​

Q&A

24

L U L L A B O T

L U L L A B O T