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Duration: 1-2 class sessions

Developing a Brand

Pathway: Finance, Hospitality & Tourism

Learning Format: Blended Learning

Essential Questions

Teacher Preparation

Lesson 7

Lesson Overview

Future Ready Skills

Resources

Go to your copied BevLaunch portfolio and click both Lesson 7: Naming your Drink and Lesson 7: Can Design

    • Communication
    • Creativity and Innovation
    • Critical Thinking and Problem Solving

Teams will collaborate to further develop their brand as they identify the name of their new drink and create the artwork for their can.

    • How do you identify a brand identity?
    • How does a brand communicate its values?

Prepare to have enough color pencils, pencils and erasers and copies of worksheets and templates for each team (1 per team) for those teams who want to design their can logo by hand. Have computers available for those who want to use design software and test software prior to class to ensure it is working properly.

Lesson Introduction Video

Activity Video Introduction and Designing the Can Worksheets

Ice breaker slide

LEARNING.NAF.ORG

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Lesson 7

Activity: Learner Assignment

Activity: Whole Group/Class

Time: 5 mins.

Time: 50-65 mins

Assessment (optional)

Asynchronous Learning (optional)

Developing a Brand

Show the Ice breaker slide. Ask students to identify the brands. See how many your students can identify. Reveal the answers. How do the logos connect to the mission or work of the company? What makes these logos memorable?

Part 1 (20-25 mins): Naming your drink. Show the Naming Exercise video (6:48). Show the Drink naming worksheet and direct students to the student portfolio page: Lesson 7: Naming your drink. Explain that teams should work through the worksheet and decide on a name.

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Part 2 (30-40 mins): Designing your can. Show the Designing the Can video (8:13). Direct students to the student portfolio page: Lesson 7: Can design. Explain that teams should work through the worksheet/paper design or Canva design and come to a consensus about the final design.

You may consider grading the can design with some or all of the following criteria:

    • Audience
    • Layout
    • Detail
    • Content/originality

Students can research videos, tutorials or other resources related to logo design or designing a logo using a platform that is new to them and come up with a new and improved can design (a second iteration).

LEARNING.NAF.ORG

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