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Balance

Intent

Accuracy

Slant

  1. Are differing perspectives represented fairly and equitably?
  2. Does the placement or timing of a message indicate bias?
  • What is the author’s purpose?
  • Is there extreme language?
  • Are there loaded words?
  • Is there mudslinging?
  • Is the source credible?
  • Are the “facts” true?
  • Is this the whole story?
  • Do the visuals match the facts?