t
Gaurang + Jenny + Josh
Your hub for
ranked sports play.
BRCKT
Current social sports and fitness apps lack gamification, fail to offer quantifiable progress metrics, and often charge high fees, deterring users to other platforms for sports match organization.
The Problem?
BRCKT
TAM�Total 2022 Sports App Market
SOM
Around 50% of Washington 15–24-year-olds, assuming CPM is $5
$3.66 B
$109.7 K
$791.8
SAM
Around 50% of US 15–24-year-olds, assuming CPM is $5
Market Analysis
Fees
Social
Variety
Statistics
Competitive Analysis
Competitor �Name | Location(s) | Number of Users | Product�Overview | Marketing Strategy �Overview | Sports Variety | Our Response Strategy�(and How We Win) |
👑 BRCKT 👑 | Initially Seattle | -- | BRCKT provides an all inclusive, gamified platform for athletes to find or create matches near them. This app is available in a freemium model. | Utilizes event strategy, and on-capus networks. Lacks big social following, investment in-paid ads, or blog presence. | -- | Only social/fitness app that utilizes a gamified model, and labels rating skills to filter through players, creating a new playing experience (blue ocean). |
Facebook Meetup | Global | 60 million + | Users organize and discover local events, manage RSVPs, and engage with attendees through integrated Facebook features like messaging, reminders, and event updates | Leverages pre-existing massive user base, targeted advertising, algorithms in paid ads. Lacks event strategy on in-person scale, but FREE | N/A | Facebook Meetup does not provide for niche focus of athletes, nor contain a gamification feature. For hyper-local events it may fail to target the right audience. |
Conquer | Major cities (excluding Seattle) | 25k + | Features pickup games, goal-setting tools and community-driven challenges, for users to compete individually or in teams. Has fitness tracking and provides leaderboard. | Strongly uses goal-oriented marketing to revolve around personal achievements/challenges. Doesn't seem to use much SEO or other targetted advertisement | Pickleball, Soccer & Basketball | While Conquer also focuses on achievements, they aren't in a social reward (badges/ranks) way and the model requires a membership fee |
Sport.ly Sport Meetup & Pickup | Local | Unknown, but not many | Co-ed matching game for people to find locals to play pickup games. Follows many similar profile creation, event posting, and users of similar skills but in preliminary stages. | Free, but close to no advertisement. Fell off in 2017 | Basketball, Tennis, or workouts | Doesn't utilize "offline" attraction to keep users engaged, thus leading to a loss of members, despite good technical features. |
Finances
Financials | (Year 1) | (Year 2) | (Year 3) | (Year 4) | (Year 5) |
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Revenue | | $1,980.00 | $297,000.00 | $594,000.00 | $1,188,000.00 |
COGS | $0.00 | $0.00 | $3,500.00 | $3,500.00 | $3,500.00 |
Gross Revenue | $0.00 | $1,980.00 | $293,500.00 | $590,500.00 | $1,184,500.00 |
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Expenses* | | | | | |
Marketing Team | $0.00 | $0.00 | $79,477.00 | $79,477.00 | $158,954.00 |
Apple Dev Fee | $99.00 | $99.00 | $99.00 | $99.00 | $99.00 |
Customer Service | $0.00 | $0.00 | $63,289.00 | $63,189.00 | $126,378.00 |
Ad Cost | TBD |
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Team Wage | TBD |
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Total Expenses | $99.00 | $99.00 | $142,865.00 | $142,765.00 | $285,431.00 |
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Net Earnings | -$99.00 | $1,881.00 | $150,635.00 | $447,735.00 | $899,069.00 |
Assumptions | (Year 1) | (Year 2) | (Year 3) | (Year 4) | (Year 5) |
Retail Price | $0.99 | $0.99 | $0.99 | $0.99 | $0.99 |
Number of Sales | 1000 | 2000 | 300,000 | 600,000 | 1,200,000 |
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Per Unit Cost | $3.50 | $1.75 | $0.01 | $0.01 | $0.00 |
Number of Sales | 1000 | 2000 | 300,000 | 600,000 | 1,200,000 |
| 5,000 | 10,000 | 1,500,000 | 3,000,000 | 6,000,000 |
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Per Unit Calculation | | | | | |
AWS (Storage) | $3,500.00 | | | | |
Advertising Revenue + In-App Purchases Per Paying User + Premium Membership Fee Per Paying User |
Paying Users |
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Per Paying User |
Paying Users |
Total Users |
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*assumes launch w/ AWS occurs in Year 3 |
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*excludes cost of equipment assuming on-campus makerspaces remain free to use |
Go-To Market Strategy
Existing channels | Online ad campaign | Campus pop-ups |
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Spring Quarter (APR – JUN)
Questions or concerns?