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Battlerite Launch In France

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3 million players

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Who am I?

  • Previously game developer�
  • French Marketing Manager for Battlerite�
  • Freelance Game Marketing�

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Specifics of France

  • 10% Player base�
  • Wealthy country�
  • EA launch worked great

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Objectives of F2P launch

  • Deliver new, fresh content�
  • Create hype�
  • Boost community�
  • Recruit skinflint players

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Activity breakdown

  • Influencers
  • Press
  • Advertising
  • Tournament
  • Live streaming

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Content

Tools

  • New champion�
  • New game mode�
  • UI Rework�
  • 200 Cosmetic items
  • Individual tracking links�
  • Twitch affiliated shop�
  • RedShell�
  • International launch�
  • Paid & Non paid influencers

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Thank you!

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web ______________ tavrox.com

twitter ____________ @Tavrox_

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bi-monthly blog with tips & tricks