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The World of

Tik Tok

Media Expert Presentation by

Mariah Burciaga, Adam Mungia, Ally Lopez,

Jasmine Smith-Gomez,

and Madelyn Robison

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Overview

  • History of the media.
  • Functions of the media
  • Social implications and major impacts of the media.
  • Future outlook for the media.

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Overview

What is Tik Tok?

  • Digital Media
  • Video-Sharing social networking site
  • These videos have a duration from fifteen seconds to one minute.

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This is a social media app, popular among those ages 16-24 that make up 41% of Tik Toks users.

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Introduction

Tik Tok has had a controversial past, with the attempts to ban due to the outsource of the app, and the containing information.

This app has been a large form of entertainment during this global pandemic.

It has impacted businesses, gained many fame, and has been a preferred media site compared to others.

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Introduction

8 seconds is the average person’s time span, allowing this media app to get their point across fast and efficiently.

Stats:

Among Gen Zers, 28% use the app, compared to 21% of millennials, 10% of Gen Xers, and 5% of baby boomers

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History of Tik Tok

  • Tik Tok was originally known as “Douyin” in China (2016)
  • The purpose of the app was allow users to create 15 sec videos sound tracked by music clips
  • Was released globally as Tik Tok the following year 2017
  • Tik Tok was merged with Musically

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History of Tik Tok

Tik Tok has dramatically grown in popularity over the past 5 years.

Currently has over 689 Million Active Users

Tik Tok is the 7th most popular app surpassing apps that have been around longer such as Snapchat, Pinterest, and Twitter

A unique feature Tik Tok has is the For You Page “FYP”

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History of Tik Tok

  • Tik Tok was set to be banned by former President Trump
  • National security threat
  • Did not want media to be an outside source
  • The Tik Tok banned did not pass due to Walmart and Oracle buying portions of the app

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4 Functions of the Media

1. Surveillance

  • Physical video recording
  • “Live Video”

2. Correlation

  • Politics

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4 Functions of the Media

3. Entertainment

  • Different content for different viewers

4. Cultural Transmission

  • Comments and stitch

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Social Implications

  • Entertainment
  • Learn new things
  • Creative outlet

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Major impacts of TikTok

Positives:

  • Publicity
  • Providing new opportunities
  • Diversity

Negatives:

  • Addictive
  • Bullying
  • Unsafe

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Tik tok is rewriting the world for future generations

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Lots of people relate through tik tok

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It has many opportunities in it waiting to be found

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It is more of an entertainment platform than lifestyle

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Is tik tok suspected to end?

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