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ProductCon London

Feb 19th, 2025

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Product & Culture integration after a M&A

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Penelope Carlier

VP Product

Former

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TIER-Dott operates

one of the largest shared micro mobility fleet

Europe and the Middle East

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Early 2024

Take the best of both worlds

Build a sustainable business for the long term

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Introduction

Who am I?

Former

Penelope Carlier

VP Product

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Context

Why did we merge?

Until 2024: two companies

  • Similar activities
  • Complementary geo
  • Cultural fit

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Early 2024: one company, ONE NORTH STAR

  • Take the best of both worlds
  • Build a sustainable business for the long term

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Challenge

Questions for Tech

To achieve this, we need to integrate both platforms. How?

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Platform 1

Platform 2

  • More scale
  • More complex, less nimble
  • More resources consumed
  • More bulky
  • Smaller
  • Less complex
  • More nimble

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Strategy

One Platform

Two distinct routes

Our approach

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Strategy

One Platform

In-depth assessment

  • Scale
  • Product
  • Team
  • Costs
  • Migration

Our approach

  • Simplicity is key
  • Radical decision making
  • Complex problem solving

Key learnings

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People

One Purpose

How to stay on track?

  • One ambitious goal
  • One company-wide priority
  • Motivated team

Our approach

  • Engagement
  • Focus
  • Autonomy
  • Repetition

Key learnings

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People

One

Team

Priority to build one team

  • Mixed organization
  • Immediate collaboration
  • Shared cultural values
  • Autonomy with accountability

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Our approach

  • Collective strength
  • Clarity
  • Accepting change
  • Getting involved

Key learnings

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Execution

Agile execution

One platform = migrate

  • Users
  • Vehicles
  • Operations
  • Cities

Our plan focused on two objectives

  • Validate approach early
  • Iterate fast

Our approach

  • Iterative approach
  • Tech and Business alignment
  • Gating
  • Staying Course

Key learnings

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The Right Mindset

Plan for the unexpected

Large volume of changes

How to be ready for the unexpected?

Context

Our approach

  • Plan
  • Test
  • Fix immediately

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The Right Mindset

Constraints foster creativity

User migration: large effort to build the perfect solution.

Was there a lighter alternative solution?

Context

Our approach

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  • Innovative solution found
  • Built within a few weeks
  • Large positive uplift

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Conclusion

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Conclusion

Key takeaways

One Platform

Simplicity, Radical Decision making, Complex problem solving

One Purpose

Engagement, Focus, Autonomy, Repetition

One Team

Collective Strength, Clarity, Change, Getting Involved

Agile Execution

Experiment, Tech & Business alignment, Gating, Staying Course

The Right Mindset

Plan for Unexpected, Foster Creativity

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Be bold!

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Thank

you!