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Amazon Videos

Design Sprint

Product Manager: Karan Jagota

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Set the stage

Set the stage for the Design Sprint by framing the problem

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Initial PRD

https://docs.google.com/document/d/1W4rqiG-1vv61rfeL_R2qzYNYNnGdbDyi7DPc7aDL2aU/edit?usp=sharing

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Understand

Create a shared understanding of the space, problem, and goals

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How Might We

Use these digital stickies to capture your ideas. Feel free to rearrange. Colorize. Etc

How might we get top content creators on our platform

How might we provide stats for the self-published videos to content creators

How might we provide software tools to content creators to make quality content

How might we make it easier for content consumers to support their favorite creators

How might we provide a library of songs to choose from for content creators

How might we let content consumers review and rate the video

How might we let content consumers report the offensive video

How might we check the plagiarism in the video

Clusters: Green- Content creators experience Blue- Content Consumers experience Pink- Others

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How might we categorize videos by genre?

How might we help users step out of their comfort zone?

How might we allow people to watch/listen to content relevant to them?

How might we share music that a user is likely to enjoy?

How might we allow users to discover music they might like?

How might we create a way of discovering these new products?

How might we add parental ratings for content?

How might we make our content available to people with limited vision?

Best User Experience

How might we categorize music into genres?

Content Discovery

Content Browsing

Accessibility

Family

Social

How might we facilitate easy social sharing?

How might we make content downloads easy and quick?

Simple and fast

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How might we create a new experience for customers/creators

How might we differentiate our distribution to competitors?

How might we find fake ratings?

How might we ensure that content is original?

How might we allow users to rate music?

Allow users to rate videos?

How might we assess content quality?

How might we check for music copyright violations?

How might we check for image copyright violations?

Build a Powerful Platform

How might we ensure that users are not exposed to offensive material?

How might we ensure that the content is original?

Differentiation

Prevent abuse

High quality content

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How might we allow artists to collaboratively create content?

How might we incentivize artists to share content on Amazon’s platform?

How might we make content uploads easy and quick?

How might we share local concert information?

How might we make artist landing pages interesting?

How might we make it easy to upload music and videos?

How might we allow users to promote their content on social media?

How might we convert book authors to other media?

How might we encourage creators to come to our platform?

How might we reward publishers for better content?

How might we provide video editing tools?

How might we provide music editing tools?

How might we make the music sound better?

How might we allow users to create and upload their own videos online?

Empower Content Creators

Incentives

Tools to produce high quality content

More Creators

Creator Engagement

Simple and fast

Collaboration

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How might we get top content creators on our platform

How might we provide stats for the self-published videos to content creators

How might we provide software tools to content creators to make quality content

How might we provide a library of songs to choose from for content creators

How might we let content consumers to review and rate the video

How might we let content consumers to report the offensive video

How might we make it easier for content consumers to support their favorite creators

How might we check the plagiarism in the video

Support Content Creators

Create Content Consumers Experience

Others

Clusters

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Sprint Focus

Focus	Support Content Creators P(0)
Slide #	9
I selected this theme because	Features that belong to this cluster are necessary for our product to succeed. It will give an idea of how good will be the quality of content available on the platform. ��

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Define

With an understanding of the problem space, create focus and align on specific outcomes for the Design Sprint

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Amazon Announces Amazon Videos

Amazon videos is a social video community platform where content creators can self-publish short videos.

Top Content creators have already fallen in love with the platform and making tons of money.

Amazon recently announces Amazon Videos, a social video community platform that brings together the content creators and content consumers under one platform. It makes it easier for the content creators to self-publish short videos of length (15 seconds- 5 minutes), showcase their talent to the entire country, and earn a living with the help and support of their fans. With Amazon videos, people can unlimitedly watch the fun and entertaining videos created by different content creators. They can directly support their favorite creators if they want to via transferring the money through Amazon Pay. According to Amazon, the platform provides tons of advanced AI filters, video, and music editing tools, making it easier for creators to create quality content in no time. However, the creators can upload videos if they wish to make the video without the provided tools themselves.

According to Amazon, more than ten thousand Top content creators registered themselves on the platform in the very first hour of the launch. The mobile app is available on the Google Play Store and App Store. Users can download the app and register on the platform using existing Amazon account mail. With Amazon Videos, Amazon plans to acquire more than 2 million new customers by the end of 2021.

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Success Metrics

	Goals	Signals	Metrics
Happiness	Creators enjoy using the AI tools available to make videos User watch videos	App Store Reviews Click on the Video feed button	App Rating User Video feed button click through rate
Engagement	Rating videos Supporting creators	Click the like button Pay through Amazon Pay	Click through rate Click through rate Average Amount of money consumer pay to support their favorite creators
Adoption	Downloading app from Google Play Store and Apple App Store. Creating Account and Linking it to Amazon Pay.	Downloads Signups	Download rate Signup rate
Retention	Open the App Support Content Creators	Staying active Amazon Pay Transactions	Churn rate Transaction rate
Task Success	Creating/Uploading Video Watching Video	Click on Create Video Button Click on Play Video Button	Number of Videos created by content creators in a day. Number of Videos watched by Avg content consumer in a day.

Set at least two user-centered goals
Identify changes in user behavior will signal success in reaching the goal
Create a metric to measure each signal

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Sketch

Generate tons of ideas, then narrow them down to two in depth solution sketches

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8 Sketches

Photo of your 8 sketches here

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Solution Sketch 1

Upload a photo of your sketch on this slide

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Solution Sketch 2

Upload a photo of your sketch on this slide

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Decide

Pick the final concept that you develop into a prototype

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Decision

Decision	Content Creators Experience (Solution Sketch 1)
Rationale	It is a P(0) feature. It will enhance the content creator's experience. The success of Amazon Videos depends on how many content creators can create quality content in less to no time. Advanced AI filters would help them develop good content without worrying about compromising quality.

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Prototype

Turn your concept into a realistic, interactive prototype that you will use to validate your assumptions and ideas

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Storyboard

Upload your storyboard on this slide

Link your plot

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Prototype

Link your prototype

Description High level overview of the prototype What does it do?	Features that define the experience of content Creators: The prototype describes the UI flow of how a content creator will create a video using the built-in filters and songs library provided by the platform, how a content consumer views videos, and support content creators through Amazon Pay.
Assumptions Any assumptions within the prototype	The Basic features of the Amazon Videos like the signup, login, user profile, and user feed already exist. The client has linked his bank account to Amazon Pay Wallet.
Tasks What are the tasks that a user can complete in the prototype?	Create or Upload Video If Create, Select built-in filters provided by the platform. Select one of the songs and make a video using the front or back camera. View Video. Support Creators through Amazon Pay.

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Validate

Users will go through your prototype and provide feedback on your concept. This is also an opportunity to have an engineering feasibility discussion

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Plan and recruit for research

https://docs.google.com/document/d/1AV2utOoSaZLEKQbeGzeIcvtA5PhLR5QrJwc1fJB4uIY/edit?usp=sharing

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User Testing

Key Findings from Participant 1

Link your audio recording

Link your

notes

What worked well	The user was impressed with the number of filters available on the app. The user took 5-7 minutes to create a video. The user was able to navigate through the process with ease. The user was happy with the quality of the end video.
Where participants got stuck	What filter to choose to create a video? Selecting a song from the library for the video? It took the user a fair amount of time to fill the title of the video.
Other observations	The user is quite familiar with the mobile technology and quickly adapts to the features available on the app. It took the user 1 minute to upload the video from the phone gallery.

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User Testing

Key Findings from Participant 2

Link your audio recording

Link your

notes

What worked well	The user was impressed with the number of filters available on the app. The user took 12-15 minutes to create a video. The user was able to navigate through the process with ease. The user was happy with the quality of the end video.
Where participants got stuck	What filter to choose to create a video? Selecting a song from the library for the video? It took the user a fair amount of time to fill the title of the video.
Other observations	The user is quite familiar with the mobile technology and quickly adapts to the features available on the app. It took the user 50 seconds to upload the video from the phone gallery.

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Improvements

Improvement #1	Title and Caption suggestions to the User.
Rationale	It would enhance the content creator's experience. It would reduce their time when publishing the video.
Improvement #2	Restrict the number of filters to 10
Rationale	The idea is to keep track of trending filters used by the content creators while creating videos.

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Handoff

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Updated PRD

https://docs.google.com/document/d/1Nep2sha_msPEOqvygA0P2hyL5gD6cccgFEYUIYAZ42w/edit?usp=sharing