Case Study SEO
Lunar Strategy
SEO (Search Engine Optimization)
The purpose with the case study is to show you what SEO is and how we have used it to grow our website from getting 1-2 to 10-15 organic inbound leads daily in less than nine months.
In the case study we will go over:
SEMrush Domain Authority and backlinks to: Lunarstrategy.com
Google Search Console for the last 16 months for Lunarstrategy.com
Overview Growth
1. Planning and Strategy
What are your potential customers searching for on Google?
What goes on in your potential customers mind just before the person would buy your SaaS product?
Come up with keywords that are important to your business and then create content strategy around these words. Could be for example one pillar content of 2,000 words and then 3-4 shorter articles.
2. On-page SEO Basics in Place
Make sure your on-page SEO basics are in place. Page speed can be configured with
a WP-plugin or with other SEO-fixes.
Google is ranking with a
“mobile first” approach,
meaning that it’s important
that your website is SEO-optimized for mobiles.
3, Website Blog
Having a blog on your website educates your potential customers and should make them understand your services before they are ready to get in contact with you.
Posting regularly on the blog creates more than 400% more indexed content than if you wouldn’t do it. (Which is better for your search engine ranking.)
Here we have a mix between guides, news, case-studies and comparisons between different companies.
The articles are each between 400-2,500 words long.
4. Social Media for Spreading Articles
5. Collaborations and Backlinks
One of Google's main ranking factors are backlinks. These can be included both naturally by creating great content that other websites want to link to, or by outreach where you contact relevant websites for featuring (link) your story on their website where their audience show particular interest in the featured topic or offer.
Examples of backlinks for Lunar Strategy:
6. Progress and Monthly Reports
Keyword ranking for specific pages/articles:
We analyze the specific ranking for the most important keywords. For example, for this article “crypto marketing strategy” we see the ranking position on a monthly basis and the steps that were taken going from position 5 to the current position 2 (the lower the number the better the ranking)
Overall performance for the full website: here we measure multiple different KPI:s, one of the main ones is Authority Score, which is overall domain ranking.
Team on the Project
Sandra
Content, Social Media & Articles
Shann
Content Creator & Articles
Tim
SEO Strategy