Chicago -A Weekend With The Stars
NBA All-Star Weekend 2020
June 2019
Agenda
Our Team
Christine Jengwa
Kiana Gilzow
Sawyer Schwartz
Sarah Lin
Elizabeth Redhead
NBA Account Manager
Photo Museum Team Lead
Corporate Sponsorships
Manager
Risk Management Specialist
Sales & Marketing Analyst
NBA & ��
Showcase Chicago
Chicago is vibrant and has so much to offer for all ages
Objectives and Priorities
Partnerships
Create partnerships with brands and venues to drive revenue and a positive image for all parties
Connect
Connect NBA, sport fans and chicago residents to each other and the stars
More than a Game
NBA is a lifestyle brand and we want to intertwine this with our events
Opportunity for the NBA�
Meet & Greets
Location: Express and Nike
“Dress Like a Pro”
NBA Cares
Solution Summary
Photo Museum
After Parties
Location: Large Warehouse - Off Elston
14 NBA and Chicago themed rooms with small bites and refreshments
Tickets: Online Purchase and at the door
Sponsors: AT&T, RSVP Gallery, Lou Malnati’s, Garrett’s, Portillo’s
Location: Cuvee, Bounce and Prysm
Artist Performances: Vic Mensa, Lupe Fiasco, Shaq
Tickets: Pre-Sale, Advance and at the door cover
Meet and Greets ��
Photo Museum��
Event Timeline��
Express and Nike Meet and Greets
02/12-02/13
Bounce After-Party
02/15/20
Cuvee After Party
02/16/20
Prysm After-Party
Photo Museum Opens
02/01/20 (open for full month of February)
02/14/20
A Weekend With The Stars��
Social Media Engagements
Have 75,000+ social media engagements from all events by the end of the month
Goals and Benchmarks
Partnerships
Partner with more than 10 venues, brands and companies
Ticket Sales
Have 6,000 visitors to the photo museum over the month of February
Sell 90% of tickets for all three after-party venues
Security and Safety��
2
Security at the ground
Assigned security to monitor all locations, secured insurance for museum
3
Prepared emergency team
Informed authorities of times and locations of events
1
Checking IDs at the entry
Hired professionals to ensure all patrons at parties are of legal drinking age
By The Numbers��
Costs
$410,000 (with soft sponsorships)
3
Revenue
$454,000
2
Environment
Maintain strong partnerships. Create memorable experiences in the city around the NBA
1
Marketing and Promotion��
Next Steps - Planning Timeline��
Secure all talent and venue locations
10/02/19
Layout for Photo Museum and F&B
11/08/19
Begin Marketing and Promotion
12/09/19
Ticket Sales Begin
Meeting to Finalize Logistics
Tentative
11/01/19
Thank you! Questions?��