1 of 7

VISUAL GUIDELINES

2 of 7

Brand color

Yellow #f3b61fff

Pink #ffb2c4ff

Blue #3accccff

3 of 7

Feed

- Stick to the brand color: pink, yellow and blue;

- Wider the feed -> fresher the eyes

- Include variety content with different angle for picture: food, dining place, team, view, enjoying people

Ref

4 of 7

Food Porn

Full dishes photos

Food with people

Studio/ simple background

Creative photos

Zoom angle/ Single food

5 of 7

Graphic design

- Stick to the brand color

- Simple but effective

- Highlight the food

- Less text but convey full information

6 of 7

Mood pics

  • Dining place
  • View
  • Atmosphere

Vibe related to brand personality:

  • Innovative
  • Vibrant
  • Sustainable
  • Caring
  • Mindful

​

7 of 7

People

  • Joyful, cheerful customer
  • Enjoying food

​

  • Restaurant creative, lovely team