| Create an account 30 minutes | Create the first product 30 minutes | Publish the first product 60 minutes | Promote the first product 30 minutes | Confirm the first booking 5 minutes |
| - Create an account.
- Fill in the required information.
| - Fill in the product description
- Add pictures and videos
- Set up availability and pricing
| - Choose a website template
- Adjust a website template
| - Connect to predefined marketing channels
| - Receive email notification
- Verify the payment status
- Confirm the booking
|
| - Is this the right solution for me?
- How many steps are required before I can test the solution?
| - How should I create the description?
- I canβt understand the availability options.
- What would it look like after the publication?
| - What website template is best for my industry?
- How should I adjust the content?
- What will happen after I click publish?
| - What marketing channels are best for me?
- How much do I have to pay for a promotion?
- What if nobody is interested?
- Wow. It was easy!
| - Itβs working!
- Do I have to accept every booking manually?
|
| - π Annoyed. It takes so much time!
- π Uncertain. Is this the right product for me?
| - π Confused. I donβt know how to describe my offer best.
| - π Tired
- π¬ Stressed
- π Delighted with the picture editor
| - π Happy. My product is available.
- π Worried. Can I make a living from it?
| - π Excited. I have the first customer!
|
| - Offer a quick setup with recommended preferences
- Collect only basic information at this phase
| - Guide the user through the wizard
- Help with copywriting
- Offer predefined product templates
| - Suggest a predefined website template
- Help with copywriting
- Help the user understand how the product will look after the publication
| - Suggest recommended channels
- Make fees more transparent
- Set the expectations (e.g., average sales in this city)
| - Reinforce the achievement
- Automate booking management
|
Persona
Anna Connor, 25, traveler, wants to be a tour guide in Rome.
Motto: "You live only once."
Scenario
Anna wants to offer guided tours in Rome.
She has no experience with the booking systems. She did some basic research. She wants to try our product.
Goals and expectations
Goal: Publish the first product.
Maximize the probability people will buy my tour guide.
Minimize the effort required to publish a new product.
Minimize the effort required to collect payments.