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PITCH DECK TEMPLATE

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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GUIDANCE TO COMPLETE

THE 10,20 AND 30 RULE

  • 10 slides�
  • 20 mins�
  • 30 Font

WHAT SLIDES TO INCLUDE

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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WHAT TO FOCUS MOSTLY ON

  • Depends on the stage of startup

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  • Depends on funding stage
  • Problem

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  • Team

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  • Moat

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  • Key Risks

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GUIDANCE TO COMPLETE

  • Articulate how you have validated Desirability – a problem deep enough faced by potential customers for which they are Willing and Able to Pay for

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  • Please do not start with a Solution. Start with Problem – the Who and the What

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  • Have you thought about how to make money – Viability – commercial viability

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  • Can you develop/build/manufacture the Solution to Scale – Feasibility�
  • Is there a Sustainability angle to the Solution

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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VIABLE

DESIRABLE

FEASIBLE

SUSTAINABLE

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GUIDANCE TO COMPLETE

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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VIABLE

DESIRABLE

FEASIBLE

FUNDING STAGE

INCLUDE

COMMENTS

FRIENDS AND FAMILY / ANGEL INVESTING

​

  • Problem Statement
  • Our Solution
  • Why Now?
  • Why Us?
  • Competition / Market size
  • Team
  • Key Risks
  • Funds

Pre-Validation and Post-validation before substantial revenue

VC FUNDING

  • Problem Statement
  • Our Solution
  • Why Now and Why Us?
  • Competition / Market Size
  • Team
  • Key Risks
  • Funds
  • Vision and Roadmap
  • GTM, Pricing Model, Business Model
  • Financial Forecast

Revenue generating

Growth

Scale

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THE TEMPLATE

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

Find out about your Audience before-hand and customise as appropriate

Practice, Practice and Practice using a Timer – 10 to 20 mins

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PROBLEM STATEMENT

What Problem do we intend to solve?

How do we know this is a Problem?

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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Whose Problem are we trying to solve?

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OUR SOLUTION

How do we intend to solve the Problem?

Is there anyone else solving this Problem?

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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Why do we think this our Solution is a better one?

What is Unique about our Solution?

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WHY NOW?

Why do we think the our timing is great?

What assumptions about Future are we making?

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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How will these assumptions affect us?

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WHY US?

Why are we uniquely positioned to solve this

Our Moat is

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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KEY RISKS AND ASSUMPTIONS

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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Key Risks

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MARKET SIZE

What is the Total Market Size (TAM)?

How much of the Market can we potentially serve?

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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How much of the Market can we realistically serve?

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OUR COMPETITION (1)

Is there anyone else solving this Problem?

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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What are the current offerings from others?

Why do we think we can do better than the Competition?

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OUR COMPETITION (2)

CONVENIENT

Competitor A

CONTOSO

AFFORDABLE

EXPENSIVE

Competitor B

Competitor C

Competitor D

INCONVENIENT

Competitor E

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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FUNDS

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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Current Valuation

Funds being requested and PMV

How will funds be used

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MEET THE TEAM

TAKUMA HAYASHI​

President

MIRJAM NILSSON​

Chief Executive Officer

FLORA BERGGREN​

Chief Operations Officer

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RAJESH SANTOSHI​

VP Marketing

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Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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OUR VISION AND ROADMAP

20XX

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

20XX

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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DRAFT BLUEPRINTS

GATHER FEEDBACK

DELIVER TO CLIENT

RUN FOCUS GROUPS

TEST DESIGN

LAUNCH DESIGN

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GO TO MARKET STRATEGY

What is our production/distribution/channel strategy?

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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What is our marketing strategy?

How do we intend to leverage the social media?

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OUR PRICING MODEL

How do we intend to make Money?

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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How do we intend to price the Solution/Product

How does this compare with Competition

How do we intend to justify the price to the consumers

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OUR OVERALL BUSINESS MODEL

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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Customer Acquisition

Sales and Distribution Model

Product/Service Delivery

Channels?

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FINANCIALS

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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​

Year 1

Year 2

Year 3

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INCOME

​

​

​

​

Users

50,000

400,000

1,600,000

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Sales

500,000

4,000,000

16,000,000

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Average price per sale

75

80

90

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Revenue @ 15%

5,625,000

48,000,000

216,000,000

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GROSS PROFIT

5,625,000

48,000,000

216,000,000

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Expenses

​

​

​

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Sales & marketing

5,062,500

38,400,000

151,200,000

70%

Customer service

1,687,500

9,600,000

21,600,000

10%

Product development

562,500

2,400,000

10,800,000

5%

Research

281,250

2,400,000

4,320,000

2%

TOTAL EXPENSES

7,593,750

52,800,000

187,920,000

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THANK YOU

Ramki Ravulapalli, Start-Up Advisor/Coach/Mentor

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20XX