1 of 29

INTRO TO DESIGN THINKING

BACKPACK

DESIGN CHALLENGE

Federico Mammano

TeachingEntrepreneurship.org

2 of 29

PURCHASE

GIFT

🎁

💳

Mirrorless full frame camera

Hopeful

bit.ly/dt-usasbe23

3 of 29

INTRO

DESIGN

THINKING

ENGAGING

IMPACTFUL

< 75 MIN

🧠

⏱

🤓

4 of 29

​

DESIGN

THINKING

INTRO

DESIGN

THINKING

  1. PROBLEM SOLVING
  2. CUSTOMERS
  3. ITERATION
  4. EXPERIMENTATION

5 of 29

WALLET

DESIGN

Stanford d.school

RELEVANCY

“Aha!”

> 75 MIN

💡

⏱

🤔

6 of 29

Design

the ideal backpack!

PRODUCT DESIGNER

7 of 29

  • Anti theft
  • Camera gear
  • Parkour-friendly

bit.ly/dt-usasbe23

8 of 29

?

🎁

💳

vs

9 of 29

10 of 29

Did your partner

offer to pre-order?

11 of 29

Why doesn’t

this design approach

work well?

12 of 29

Why do you think

this reflecting moment

is important for students?

13 of 29

14 of 29

ALTERNATIVE

What Should Be Build?

How Should it Work?

Do People Love it?

What Should Be Build?

How Should it Work?

Do People Love it?

🤔

15 of 29

EMPATHIZE

DEFINE

PROTOTYPE

IDEATE

TEST

DESIGN THINKING

16 of 29

17 of 29

?

vs

?

DESIGN THINKING

TRADITIONAL

18 of 29

💡

Build it and they will come

If they come, build it

x

x

4

1

x

x

x

19 of 29

Why do you think

the Design Thinking process feels more valuable than the traditional?

20 of 29

A solution without a problem

is a waste of time.

A problem without a solution

is a matter of time.

21 of 29

​

WHEN

TO USE IT

  • BEFORE CUSTOMER INTERVIEWS
  • BEFORE SOLUTION IDEATION
  • CREATIVITY & INNOVATION COURSE

22 of 29

​

5000+ STUDENTS

  • High school
  • Undergraduate
      • Introduction to Entrepreneurship
      • New Venture Creation
      • Capstone Course
      • Lean Startup
      • Ideation, Creativity, & Design Thinking
  • Graduate (MBA)

23 of 29

​

KEY LEARNINGS

  • PROBLEMS. NOT PRODUCTS
  • ITERATION & EXPERIMENTATION
  • PROTOTYPING
  • TESTING

24 of 29

THEORY &

PRACTICE

25 of 29

Structured Curriculum

20 of the Top 50 Programs

teachinge.org

26 of 29

teachinge.org/usasbe

LESSON PLAN

27 of 29

teachinge.org/usasbe

  1. Marketing MVPs: Testing Demand on Social Media
  2. Backpack Design Challenge: Intro to Design Thinking
  3. Making Finance Fun: The Financial Modeling Showdown
  4. Revenue Model Card Game
  5. Engagement From Day 1. Ask: What is your "F" Problem?

28 of 29

https://bit.ly/tehappy23

29 of 29

THANK YOU