Use the virtual to enhance the real
Web 3.0 is all about putting people first
ABOUT US
Lost Lore Studio is a 3D & gaming production studio with 30 full-time CG veterans.
In multiple partnerships we have produced music videos, Web 3.0 games, NFT art, and metaverse experiences.
We took part in projects for Swarovski, Eminem, Netflix, and Austrian Gallery Belvedere.
INVESTORS
EUGENE KITKIN
FOUNDER, CEO
Founder & CEO @ Lost Lore Games studio�Ex-CSR @ EA Games, Ex-CEO @ Whalesburg crypto-mining pool,
�15 years in leading companies,
7 years in crypto,
3 years in gamedev
Google PM specification �
VŠE, Informatika a Statistika, Praha �www.linkedin.com/in/kitkin
7 years of development experience,
Ex-CSR Forex worldwide,
4 years of leading the development of high-responsibility projects for banks.
https://www.linkedin.com/in/roman-tarasyuta-7a7175198/
ROMAN TARASYUTA
CTO & Head of Operations
10 years of experience in sound design, music composing and mastering. Collaborations with Jürgen Frosch ("Scooter") and Jimmie Wilson (Eurovision 2017)
Hochschule Darmstadt
Sound & Music Production
Producer of over 100+ top music videos, commercials, TV & Films. CEO of a full service studio Productions, XR, AAA Mocap, Post, VFX & Gaming.
College of the Canyons, Associate of Arts (A.A.)
https://www.linkedin.com/in/sam-malko-366458b5/
LEV KITKIN
Audio Director, Legal & Accounting
SAM MALKO
VFX, Mocap, Teasers & Commercials
CORE TEAM
10 years in game design
Trigrani Studio, WAKE&MAKE Games,
Active crypto investor and p2e player
15 years of experience in game production
Midhard Games, Argus Games
https://www.linkedin.com/in/mike-pasik-7b4a2b24b/
OLEG PRISTUPA
3D Artist/Modeler, UX/UI Designer
NATALIA BONDARENKO
Head of Creative Marketing
10 years of experience in Marketing, SMM�JAMI Marketing Agency
ILIA TIHOMIROV
Senior Unity Developer
VLAD MARTYNIUK
UI/UX & Senior Graphic Designer
VICK GORDON
Game Designer
17 years in UI/UX and Graphic Design
HAVAS Media Group, Vintage Web Productions,
JAMI, Grape Agency
https://www.linkedin.com/in/vladyslav-martyniuk/
MIKE PASIK
Game Producer
15 years experience in CG as 3D Artist/Modeler and UI/UX Design. Panoramik (Auto Brawl Chess), Panzerdog, Argus Games
TEAM
PARTNERS
PROJECTS
TARGET PLATFORMS
WE CHAT
GLOBAL OVERVIEW / JAN 22
COMBINED GLOBAL
MONTHLY ACTIVE USERS
OF WECHAT AND WEIXIN
1.26
BILLION
FEMALE USERS AS A
PERCENTAGE OF TOTAL
FEMALE AND MALE USERS
MALE USERS AS A
PERCENTAGE OF TOTAL
FEMALE AND MALE USERS
47.1%
52.9%
WECHAT MINI PROGRAMS
DAILY ACTIVE USERS
400
MILLION
GLOBAL OVERVIEW / JAN 22
GLOBAL MONTHLY ACTIVE QQ USERS ACCESSING VIA
SMART DEVICES
573.7
MILLION
FEMALE USERS AS A
PERCENTAGE OF TOTAL
FEMALE AND MALE USERS
MALE USERS AS A
PERCENTAGE OF TOTAL
FEMALEAND MALE USERS
47.7%
52.3%
SINA WEIBO
GLOBAL OVERVIEW / JAN 22
MONTHLY ACTIVE SINA WEIBO USERS
573
MILLION
FEMALE USERS AS A
PERCENTAGE OF TOTAL
FEMALE AND MALE USERS
MALE USERS AS A
PERCENTAGE OF TOTAL
FEMALE AND MALE USERS
50.4%
49.5%
KUAISHOU
GLOBAL OVERVIEW / JAN 22
MONTHLY ACTIVE KUAISHOU USERS
572.9
MILLION
FEMALE USERS AS A
PERCENTAGE OF TOTAL
FEMALE AND MALE USERS
MALE USERS AS A
PERCENTAGE OF TOTAL
FEMALE AND MALE USERS
49%
51%
BAIDU
SEARCH ENGINE MARKET SHARE / JAN 22
WORLD'S 3RD & CHINA'S №1 SEARCH ENGINE
PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM SEARCH SERVICE
91.42%
YEAR-ON-YEAR CHANGE
-0.8% (-74 BPS)
BING
3.14%
YEAR-ON-YEAR CHANGE
+9% (+26 BPS)
BAIDU
1.75%
YEAR-ON-YEAR CHANGE
+53.5% (+61 BPS)
YAHOO
1.53%
YEAR-ON-YEAR CHANGE
+0.7% (+1 BPS)
YANDEX
0.92%
YEAR-ON-YEAR CHANGE
-2.1% (-2 BPS)
DUCKDUCKGO
0.66%
YEAR-ON-YEAR CHANGE
+8.2% (+5 BPS)
ECOSIA
0.13%
YEAR-ON-YEAR CHANGE
-7.1% (-1 BPS)
NAVER
0.11%
YEAR-ON-YEAR CHANGE
+15.4% (-2 BPS)
SOGOU
0.10%
YEAR-ON-YEAR CHANGE
+-52.4% (-11 BPS)
OTHERS
0.25%
YEAR-ON-YEAR CHANGE
-64.3% (-45 BPS)
CARTIER CUSTOMER ANALYSIS
DEMOGRAPHIC
Chinese
Generation
Western
Equivalent
Segment
Size*
Post-00s: 11-21
Post-95s: 22-26
Post-90s: 27-31
Post-80s: 32-41
Generation-Z
Millennials
226.8 million
16.22% of the population
326.6 million
23.22% of the population
CARTIER CUSTOMER JOURNEY MAP
AWARENESS/
INTEREST
CONSIDERATION
DECISION/PURCHASE
CONSOLIDATED CUSTOMER RELATIONSHIP TO LOYALTY AND ADVOCACY
AWARENESS
A mix of a dedicated web page & a WeChat Mini App is the perfect entry point for Cartier customers
CONSIDERATION
Cartier website & WeChat Mini App are the best platforms in terms of consideration.
ADOPTION RATES
5,7% people in China own crypto & NFT
It would be difficult to deliver NFTs and to ask to use them
Ownership of cryptocurrency
WEB 3.0 TRENDS IN 2022/2023
Personalized products
& experiences
Blockchain
validation
NFT
3D Interactive Web Technology
BEHAVIOUR
Gen Z across markets increasingly demand personalization of products and services.
I prefer brands that can customize their products for me, % who strongly agree or agree
I prefer brands that offer tailored sevices,
% who strongly agree or agree
Source: 2019 Gen-Z Survey (N=2,947 in China), N=3,311 in Australia, N=2,966 in Japan, and N=2,482 in South Korea
POSITIONING
The goods are scarce, and meant for the elite class.
Create a world and an aura that is truly exceptional to the brands signature to further enhance the image and position in society.
Psychographic
Luxury as Reward
Luxury as Functional
Luxury as Indulgence
Global positioning
Legacy
Elegance
Fine craftsmanship
Consumer loyalty
WEB 3.0 CASES OF COMPETITORS
BVLGARI SINGULARITY
NFT AND CERTIFICATE OF OWNERSHIP
Temera, Luxochain and Polygon in partnership with Bulgari have come up with the idea of engraving a QR code on the ratchet wheel of the barrel of the wearable watch, as if it were a sort of gateway.
This QR code is in fact in effect the key tool that allows the owner to embark on a journey, a digital path that illustrates the history and the fundamental steps in the manufacture of the object itself.
The experience includes videos and photos of the production process as well as sketches and special interviews.
Source: https://en.cryptonomist.ch/2022/03/22/bulgari-announces-release-new-watch-certified-blockchain/
BVLGARI X ZEPETO
Take a #Metaverse selfie with our #Bulgari @zepeto_official World opening-day host #Lisa! At the virtual “Bulgari Sunset in Jeju” store visitors can dress their avatars in Bulgari pieces.
Source: https://twitter.com/bulgariofficial/status/1564966416075427843
Zepeto app: https://play.google.com/store/apps/details?id=me.zepeto.main&hl=en&gl=US
DIOR META ZIWU X BAIDU XIRANG
On September 27, the French luxury fashion house presented its Spring/Summer 2023 ready-to-wear show in the metaverse via digital space Meta-Ziwu in virtual universe XiRang — a Web3 application owned by Chinese search engine conglomerate Baidu.
TIFFANY & CO. X CRYPTOPUNKS
Luxury jeweler Tiffany’s wants to help CryptoPunk holders show off their NFTs (non-fungible tokens) in the real world.
The LVMH-owned brand announced the sale of 250 customized diamond and gemstone encrusted pendants, with chains, dubbed “NFTiffs.”
Source: https://twitter.com/TiffanyAndCo/status/1553811244536270852
CONCLUSIONS AND RECOMMENDATIONS FOR OURSELVES
ATTENTION
PLUS
CONCEPT
CARTIER METAVERSE FONDATION
The Cartier Foundation has become a historical place in reality, but what if we take a look further by placing the exhibit items in a web 3.0 foundation, so everyone can learn more about every work of art by the designers of the Cartier house?
PLAN OF THE WEB 3.0 FOUNDATION
WEB 3D INTERACTIVE MAKING
PROCESS
Exhibits / Workshops /
The buyers will be able see the process of creating their favorite Cartier products and put a personal touch by adding an engraving to the selected exhibit item.
UNIQUE UX / Workshop
The item of choice can be personalized with the engraving of a name, initials or a date.
WEB 3.0 AMBASSADOR HALL
XiRang Metaverse = Cartier's online art foundation that has an ambassador's room.
While there are no purchases made — the door is closed. To open it, you need to enter the name of the ambassador in the search bar.
WEB 3.0 AMBASSADOR HALL
After the purchase, if there is NFT1155 in the wallet, the door opens and you can enter the hall with the ambassador's purchase exhibit items.
CARTIER SIGNATURE PASS (NFT)
After the purchase is complete, the client receives an NFT key to the Ambassador Hall. NFT collection will be created in collaboration with top Web 3.0 artists.
USER EXPERIENCE IS IMPROVED BY:
1. Demonstration of social status ��- Changing the profile picture on social media (Twitter, Instagram)
- AR app to showcase the NFT / screencast — native sharing
2. Online proof of ownership ��- Genuine proof
�
3. Cartier social club membership��- Early access to new collections (via app)�
- Free transfers to Cartier stores�
- Cartier day (on-site by-request category demonstration)
�
4. Exclusive events and deals��- Free entry to all Cartier events
- Pre announcements of the house of Cartier news
�
5. Exclusive ambassador hall��- Personal hall in the Cartier web 3.0 foundation
- Opportunity to showcase the personalized Cartier creations in the Exhibit hall
�
COLLAB ARTISTS
ECOSYSTEM
Web 3D Foundation
WeChat Mini Try-on App
Cartier purchase
Ambassadors
SMM
Point-of-
sale materials
Retail & Boutique
Baidu XiRang VR
CUSTOMER UX
A powerful news hook will be implemented throughout all channels, stimulating the click-through to the web 3.0 foundation.
AWARENESS
Learns about the process of creating products in an interactive 3D environment
Finds the page through search engines or social media��Referral from the product page
Referral from any social media channel
Referral from opinion leaders
Claims product's NFT as proof of ownership
Shares NFT/AR on social media with friends & family��Gets brand privileges
Becomes a brand ambassador
��
Solo experience on the Cartier Website
Social experience in Baidu XiRang VR Metaverse
Customization by engraving a name, initials or a date
1
CONSIDERATION
2
PURCHASE
3
CONSOLIDATION
4
You can contact me via
Telegram, WhatsApp or email
Eugene Kitkin,
Founder, CEO
THANK YOU!
LET’S DISCUSS!