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Public Service Announcement

(PSA)

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What is a PSA?

Write in your own words your thoughts and explanation of what a Public Service Announcement (PSA) is...

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Definition of PSA-

A public service announcement (PSA) or public service ad, are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.

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The history of PSAs-

- In the US, the Ad Council (initially called the War Advertising Council) was set up in 1941, when America entered World War II.

- It began implementing on a massive scale the idea of using advertising to influence American society on a range of fronts.

- Their first campaigns focused on the country's needs during World War II, such as encouraging the American public to invest their savings in government bonds.

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The history of PSAs continued...

After the War, PSAs were used to educate the public on a broader range of important issues.�
In the US, the Ad Council expanded its focus to address issues such as forest fires, blood donations and highway safety.�

A typical PSA is part of a public awareness c ampaign to inform or educate the public about an issue such as obesity or compulsive gambling.

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The history of PSAs continued...

One of the earliest television public service announcements came in the form of Smokey Bear.�
Created in 1944

*circa 1944

*circa 2000

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PSAs from the 1940’s

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1940’s PSAs continued

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The meaning of the tagline "See whatever you want to see" is smartly turned on its head with a series of images that can be seen in two ways: one way it's a deer, the other way it's a penguin.

Advertising Examples and how they use Images and Text to influence the VIEWER/CONSUMER…

Advertising Example (1)

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Ogilvy & Mather once again prove themselves as print advertisement masters with this clever approach to allergy medicine. Using simple yet effective colours and simple illustrations means that this is an ad that pops from the page.

*referencing humans that are allergic to cats.

Advertising Example (2)

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Created by DLV BBDO in Milan, Italy, this simple execution works wonders for music magazine Rolling Stone. With a brilliant tagline 'We are made of rock,' the brand's attitudes, product and ethos are effortlessly put across with this print advertisement. Using a signature-like font also showcases the rock star aesthetic.

Advertising Example (3)

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Advertising Example (4)

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Spain released this powerful print ad campaign for the World Wildlife Fund. Featuring a white polar bear in a garage workshop, the aim is to highlight that there are no tools that can fix extinction.

Environmental PSA Example (1)

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Print advertisements raising awareness of important causes such as global warming have to be instantly striking. This offering from Vinay Saya and Siddarth Basavaraj cleverly uses Photoshop to produce a skyline within the ice. Bringing the campaign closer to home will enable the viewer to recognise the message quicker and more effectively.

Environmental PSA Example (2)

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Current PSA Example (1)

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Current PSA Example (2)

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Current PSA Example (3)

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http://aminormal.org/

Current PSA Example (4)

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Current PSA Example (5 & 6)

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Current PSA Example (7)

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Current PSA Example (8)

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Current PSA Example (9)

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Current PSA Example (10)

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Current PSA Example (11)

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Current PSA Example (12)

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REAL CURRENT SITUATION PSA Examples

Check out this site… https://dukecannon.com/?rfsn=2720067.f561e5

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Components of a PSA:

Target Audience -

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Components of a PSA:

Message -

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Components of a PSA:

Organization -

You will use your personal LOGO as your organization

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Components of a PSA:

Tag Line -

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