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MICRO FINANCING FOR WOMEN ENTREPRENEURS: THE CASE OF SANAS USAHA NIAGA ENTERPRISE

  • SYNOPSIS
    • Small business case
    • Business strategy to fund child education for RM250,000 in two years
    • Micro financing
  • BUSINESS PROBLEMS
    • focusing on low margin product segments
    • lack of marketing innovation i.e. marketing through social media
    • high staff turnover

  • KNOWLEDGE APPLIED
    • Strategic management, Marketing, Finance, Accounting and apps development
  • SOLUTIONS
    • SWOT analysis
    • 2-year Simulation (spreadsheet template) – Multiple Product CVP analysis, budget, Income statement and cash flow analysis.
    • Social media and apps for marketing