MICRO FINANCING FOR WOMEN ENTREPRENEURS: THE CASE OF SANAS USAHA NIAGA ENTERPRISE�
- SYNOPSIS
- Small business case
- Business strategy to fund child education for RM250,000 in two years
- Micro financing
- BUSINESS PROBLEMS
- focusing on low margin product segments
- lack of marketing innovation i.e. marketing through social media
- high staff turnover
- KNOWLEDGE APPLIED
- Strategic management, Marketing, Finance, Accounting and apps development
- SOLUTIONS
- SWOT analysis
- 2-year Simulation (spreadsheet template) – Multiple Product CVP analysis, budget, Income statement and cash flow analysis.
- Social media and apps for marketing