Inbound Marketing
Modules of Digital Marketing
Module 1: Search Engine Marketing
Module 2: E-Mail Marketing
Module 3: Search Engine Optimization
Module 4: Web Analytics
Module 5: Social Media Marketing
Module 6: Inbound Marketing��
Session-1
Inbound Marketing
What is Inbound Marketing
How to Apply Inbound Marketing
Inbound Marketing
Why is Inbound Marketing becoming so popular ?
Keep a business in Prospective ?
Role of Inbound Marketing in any business?
Where do you think Digital Marketing is needed in Business case that you have?
Make a list of online reach building ways which are primarily inbound?
Make appropriate corrections in inbound & outbound activity lists?
Marketing Funnel
�Why is Inbound Marketing becoming so popular ?�
Role of customer in the buying process is changing
�Why is Inbound Marketing becoming so popular ?�
Online audience are primarily in “Research” rather than “Buying” Mode
Upto 95% of qualified prospects on your website are there to research
and not to buy
70% of them will buy either from you or your competitor
Why is Inbound Marketing becoming so popular ?�
Personalization is possible at scale at limited cost!
Online persuasion Tools & Research Availability
Inbound Marketing
It is not about Free vs. Paid
It is not just restricted to
reach building
No technique is 100% Inbound
or 100% Outbound
Digital Marketing Framework
3 Phases of Inbound Marketing
1. Attract your audience
2. Convert them to leads
3. Nurture Leads to Sales
Outbound Reach Building Ways
There are five ways.
Cold-calling
TV / Radio
Sales flyers telemarketing
Buying attention
Spam – Mails, Events
Inbound Reach Building Ways
.
Blogging
SEO
SEM
Generating Email
Creating Communities on Social Media
Content Marketing – Webinars, Videos, Whitepapers
Inject yourself in the conversation
Engagement Magnet
Engagement Magnet for Users
Training Company using Webinars
Inbound Tools
Webinars
E-Books
Lesson Plans
Research Environment
Case Studies
Trainings
Newsletter
Industry Report
Counseling support
Comparison
Inbound | Outbound |
Pulls in interested readers | Pushes at everybody, regardless of interest |
Written for the consumer’s needs | Written for the product’s needs |
Interactive and fluid | Inert, one-way |
Draws in customers | Seeks out customers |
Is part of content consumption | Disrupts content consumption |
Natural habitat: blogs, social media, opt-in emails, search, influencer marketing | Natural habitat: display ads, billboards, telemarketer scripts, magazines, TV ads |
Queries..
E-mail your queries at query@pctiltd.com
Wish you a very Happy Learning